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From friction to flow: A marketer’s secret productivity engine

Martech

As a marketer, you are an orchestrator of people, processes, and technology. Often taking months to emerge and recalibrate, burnout can leave these people, processes, and technologies in a dismal state. This electrical activity is called “brainwaves.” Each system that you own impacts another. But how exactly?

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Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. Q: Were marketing and technology interests of yours at that time? He’s also spoken at The MarTech Conference. A: Retrospectively.

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Doubling Down: Karl Alomar, Managing Partner at M13

SaaStr

Coming from a more technical background, I do like technology driven service businesses and technical infrastructure, and have a keen eye on fintech/crypto, as well as AI driven SaaS platforms and productivity tools. M13 invests in infrastructure technology—such as AI and web3—that powers the future of work, health, commerce, and money.

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Episode 29: How Custom Solutions Leads to Long Term Customers for Marlin Technologies

Spiro Technologies

Transcript Adam Honig: I’m going to introduce you and say that you’re the Director of Sales and Marketing of Marlin Technologies, is that still the right title to use? We have a good set of customers in those spaces, and very often engineers leave from one construction company to a different construction company.

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5 ways AI is the future of SEO – and 5 ways SEOs still have job security

Search Engine Land

She agreed AI struggles with unique elements, such as brand messaging, product descriptions, and emerging technology. "I AI can help solve problems – but its true potential is TBD Energy company Schneider Electric uses AI for tasks like project management, keyword research, social media optimizations – but not content creation.

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Utility Customers Are Generating Their Own Power — Embrace the New Opportunities

Salesforce

As more consumers start generating and storing their own electricity, they are creating a new energy economy with benefits and opportunities for electric utilities. Here’s how you can use technology to deliver new programs faster and cheaper and keep up with customer expectations. . Transform your customer relationship.

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From Print to Digital: The History of Content Marketing

Lead Fuze

As search engines became a popular tool for marketers to reach their audience, the need for content that provided real value increased. The history of content marketing is one filled with gradual shifts and innovative strategies that adapted over time based on technology advancements and consumer behavior changes.