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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

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Walmart launches Roblox metaverse experiences

Martech

A recent study suggested that consumers are attracted to metaverse experiences addressing key interests like music and travel, and they’re less interested in products when they go virtual. Electric Island DJ experience at Walmart Land on Roblox. Walmart has built these sites with this in mind.

Launch 101
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Episode 33: How Solutions Based Manufacturing Helped MAC Products Grow

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products, and of course, having fun along the way. Instead, today, we’re talking with the president of MAC Products, Inc., We had our own product line, which we still do to this day. Eddie Russnow.

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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

Product 101
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How Can You Get More Value From AI? This Company Has Some Ideas

Salesforce

The product innovations are only beginning. Breaking down silos Schneider Electric , a global energy management and industrial automation company, has formalized an AI program under a new Chief AI Officer and scaled it to every corner of the company. Let’s look at one model company you can learn from. It’s a game changer.

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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

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10 Product Announcement Email Examples (and What you can Learn from Them)

ConversionXL

You can see why email is such a crucial part of an effective product launch strategy. . Then, we’ll break down 10 successful product announcement emails, looking at why they work and what you can learn from them. That sheer volume means a product launch email can’t be a one-and-done effort. Winning the fight for inbox attention.

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