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How the Atlas Reasoning Engine Powers Agentforce

Salesforce

At Salesforce, we’ve tapped into the latest advancements in large language models (LLMs) and reasoning techniques to launch Agentforce. Copilot did an excellent job fulfilling user goals with the actions it was configured with, but it couldn’t handle follow-up inquiries about information that already existed in conversation.

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Optimizely launches new SaaS CMS

Martech

Digital experience platform Optimizely has launched a new SaaS CMS while vowing continued support for its PaaS CMS. The CMS is a core part of the DXP which also includes experimentation and optimization capabilities, a content recommendation engine and digital asset management. Dig deeper: What is a headless CMS? Why we care.

Launch 112
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. I have no idea what episode we are currently on, but it’s getting up there. So you are number one.

GTM 100
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Optimizely to acquire NetSpring, launches Personalization

Martech

As a digital experience platform , Optimizely’s leading offerings are a set of tools to create those experiences, including a CMS , as well as product and content recommendation engines. Optimizely is seeking to respond with its new Personalization offering, highlighting the following features: Contextual Bandits. Processing.

Launch 61
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Salesforce Agentforce: What you need to know

Martech

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

Launch 126
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Why Google lost: The DoJ’s case in 11 slides

Martech

After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: Google is a monopolist, and it has acted as one to maintain its monopoly,” US District Judge Amit Mehta wrote in his ruling. “It Search engine dominance made Google a prime location for digital advertising.

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Want to Improve Your Marketing Problem Solving? Think Like an Engineer.

Salesforce

To improve marketing problem solving, marketers must learn to think like engineers when it comes to AI, formulating precise prompts that make it easier to bring our creative visions and solutions to life. Engineers, on the other hand, use an analytical, structured approach to make things work.