Remove Engineering Remove Launch Remove Market share Remove Networking
article thumbnail

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 128
article thumbnail

The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. The following are just a few examples of the variable nature of users’ search engine consideration sets, and the platforms that should be on every search marketer’s radar. Traditional search engines.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

This day in search marketing history: February 25

Search Engine Land

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team.

Negotiate 131
article thumbnail

This day in search marketing history: March 16

Search Engine Land

Microsoft’s Automotive Ads get more placements, roll out globally 2022: With this expansion, the format could also display in the Microsoft Audience Network, the Microsoft Autos Marketplace and the Windows search bar. DuckDuckGo launches Directions!

Launch 94
article thumbnail

Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110
article thumbnail

This day in search marketing history: March 3

Search Engine Land

Google Panda name revealed In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informally referred to as Farmer when it launched Feb. “Well, we named it internally after an engineer, and his name is Panda. ” He was one of the key guys.

Launch 89
article thumbnail

This day in search marketing history: February 13

Search Engine Land

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google Offers Advice On Faceted Navigation & Infinite Scroll Web Pages 2014: Techniques to make infinite scroll pages and faceted navigation more search engine friendly.