Martech

AUGUST 15, 2024

Now comes word people really don’t like it in customer service. Shapiro+Raj , a global insights company, launched its interactive AI personas platform. It provides prompt engineering for marketers and contextualizes brand performance to streamline Language Model Optimization (LMO).

Commission 128

Commission Engineering Launch Conversion 128

Highspot

JULY 9, 2025

Powered by Highspot Nexus , the company’s unified AI and analytics engine, the new role-based and specialized agents learn alongside go-to-market (GTM) teams to guide sellers, marketers, and enablement teams with insights and actions tailored to their work. GARTNER is a registered trademark and service mark of Gartner, Inc.

Go To Market 52

Go To Market Launch GTM Pitch 52

Search Engine Land

SEPTEMBER 9, 2024

This is founded on building trust early, then reinforced through exceptional customer service and a seamless onboarding process. Dividing an audience into distinct groups allows a business to tailor content, incentives and products and services that best suit their needs, interests and behaviors. Greater flexibility for attendees.

Technique 84

Technique Drivers/motivators Referrals User Experience 84

Search Engine Land

OCTOBER 2, 2024

However, Amazon’s advertising ecosystem has expanded significantly, now offering options for service and local businesses that don’t sell physical products on the Amazon marketplace. Most of the search engine result pages on Amazon are now dominated by ads. Sponsored Display for all businesses offers a lead form option.

Customers 103

Customers Sell Campaign Engineering 103

Search Engine Land

SEPTEMBER 9, 2024

Welcome to a multi-platform environment When Facebook launched, many expected the social media platform would compete with Google in search. Let me re-introduce you to YouTube While everybody knows YouTube, many forget that it is one of the largest search engines and also among the top social media platforms worldwide.

Click Through Rate 98

Click Through Rate Engineering Trust Follow-up 98

Search Engine Land

AUGUST 30, 2024

Perplexity : Is an answer engine that aims to provide more contextualized and accurate answers compared to traditional search engines 2. ChatGPT prompt: Social media content ideas “Our company, [COMPANY NAME], is launching a new product/service in [MONTH/YEAR]. Canva : Has AI features for designing marketing materials.

Transportation 98

Transportation Education Angle Healthcare 98

Search Engine Land

JULY 25, 2024

New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers. Getting the assets you need to launch or amplify your plan requires time and money. In that case, you can do some expensive things quickly or push out the launch of your plan indefinitely. that we’re in.

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

Search Engine Land

AUGUST 1, 2024

While the late Hamlet Batista’s archive, SEO Pythonistas, is no longer live, he has a range of tutorials here on Search Engine Land to help you kick off your learning journey. This rapid communication is vital for maintaining up-to-date information and ensuring that users receive the most current data about products and services.”

SQL 98

SQL Engineering Education Start-ups 98

ClickFunnels

MAY 6, 2025

Your sales funnel is more than a marketing tool—it’s your business growth engine. Whether launching a new course, selling physical products, or building a membership community, the funnel is your path to sustainable growth. A video sales letter funnel (VSL) uses long-form video to sell products or services. Surveys Ask more.

Growth 130

Growth Strategize Sales Contact 130

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. He spent over eight years scaling their marketing from zero to supporting a multi-billion dollar public company. The problem?

Negotiate 95

Negotiate GTM Campaign Growth 95

Search Engine Land

OCTOBER 4, 2024

The client launched a mobile and desktop pop-up for all United States visitors. Before the launch of the pop-up, the website averaged a 3-second load time. And a 13-second load time after the launch of the pop-up. Serving a noindex+200 will result in pages being dropped from search, if search engines see it.

Legal 90

Legal Territory Launch Engineering 90

Heinz Marketing

JUNE 26, 2025

Whitespace Mapping: Your Hidden Revenue Engine Once you’ve identified expansion-worthy accounts, you need to map their whitespace. From Signals to Sequences: Activation Across Teams Capturing signals is just step one. The real power comes from aligning your GTM teams to act on those cues.

GTM 89

GTM Cross-sell Referrals Pipeline 89

Martech

SEPTEMBER 11, 2024

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Often, customer feedback and service data are not shared widely. Plus, data has to be in good shape, and your personalization engines must be robust and well-integrated.

Cross-sell 113

Cross-sell Customers UX A/B testing 113

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Of products and services. I am responsible for all customer operations.

GTM 86

GTM Engineering Customers Cross-sell 86

SaaStr

FEBRUARY 2, 2025

Her company specializes in API integration platforms that enable SaaS companies to launch integrations faster and automate complex business processes. Their system can handle complex tasks such as negotiating with service providers on behalf of customers, though this requires careful management to ensure the AI remains truthful and effective.

Negotiate 87

Negotiate Price Legal Engineering 87

SaaStr

NOVEMBER 20, 2024

With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale. Since its launch less than 5 years ago, Copilot has grown to 77,000 organizations using and almost 2 million users. Let’s touch on the process component.

Product 104

Product GTM Legal Launch 104

Salesforce

OCTOBER 28, 2024

We partner with Agentforce Product, Engineering, and Design teams, as well as our colleagues in Legal, Security, Privacy, AI Research, and Research & Insights to implement trust pattern s that help create trustworthy AI agents. Many customers expect humans to remain involved in nearly all use cases, especially those considered high risk.

Trust 111

Trust Represent Legal Customer Relationship Management 111

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Of products and services. I am responsible for all customer operations.

GTM 74

GTM Engineering Customers Cross-sell 74

Search Engine Land

AUGUST 6, 2024

Ecommerce sites can notify users about sales, exclusive discounts and new product launches. Streaming services can invite users to watch a live match or inform them about the release of a new episode. For example: News portals can use push notifications to inform about the latest updates. In reality, this is a myth.

Growth 85

Growth CTR UX Click Through Rate 85

Salesforce

DECEMBER 20, 2024

To improve marketing problem solving, marketers must learn to think like engineers when it comes to AI, formulating precise prompts that make it easier to bring our creative visions and solutions to life. Engineers, on the other hand, use an analytical, structured approach to make things work.

Engineering 69

Engineering A/B testing Campaign Launch 69

SaaStr

JULY 4, 2025

Less Budget Being Routed to AI Initiatives (For Now) Tech companies are pouring massive budgets into AI initiatives – new models, AI infrastructure, prompt engineering teams. “Industry Cloud” Becomes Standard Every major SaaS company will launch industry-specific versions of their platform. At Least Right Now.

E-commerce 129

E-commerce Non-Profits Construction Real Estate 129

Martech

MAY 8, 2025

A financial services client spent big on integration technology but allocated zero dollars to help their teams work differently with the newly connected information. Impressive engineering, but it won’t get anyone anywhere. When I asked, “How will your marketing team actually use this information differently tomorrow?”,

Healthcare 108

Healthcare Retail Technology Technology 108

Salesforce

JANUARY 9, 2025

In today’s competitive market, businesses must make every effort to build relationships with customers to provide personalized service. Sales Selected 360 Highlights Selected C-Suite Selected IT Selected Commerce Selected Marketing Selected Service Selected Please select at least one newsletter. I can unsubscribe at any time.

Closing 98

Closing Represent Territory Lead generation 98

SaaStr

JULY 5, 2025

Make Professional Services Profitable from Day One “I always had this mantra: if our people are not worth the customer paying for them, then they’re not actually worth anything. So that was a rule – you don’t give away professional services.” ’ Web services is not an add-on product to e-commerce.”

E-commerce 94

E-commerce Price Pharmaceutical CRM 94

Highspot

JULY 9, 2025

With our Summer 2025 Launch , we’re introducing powerful innovations across the platform—all anchored by Highspot Nexus , our unified AI and analytics engine. More great innovations to help your teams move faster Beyond AI, this Summer Launch delivers even more ways to streamline workflows, protect your brand, and scale your programs.

GTM 52

GTM Launch Objection handling Negotiate 52

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. This means developing teams of marketing data scientists and engineers who create solutions to analyze performance. For example, AI can support customer service reps by providing contextually relevant data during complex customer queries.

Gaming 78

Gaming Technology Technology Campaign 78

Martech

MAY 8, 2025

PubMatic launched an updated buyer platform powered by generative AI. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages. MarketTrends AI launched a market intelligence platform designed for small and mid-sized businesses.

Launch 85

Launch A/B testing Campaign Angle 85

Salesforce

DECEMBER 18, 2024

B2B (Business-to-Business) customer service is complex, involving multiple relationship layers, big transactions, and specific support needs that need extra attention. Our research shows that 88% of customers are more likely to buy again with good service, emphasizing the importance of getting it right every time. What are AI agents?

Service 52

Service B2B Customers Trust 52

Salesforce

JANUARY 9, 2025

Agentforce Skills for Merchandising draws from the #1 CRM, governed by the Salesforce trust layer, and powered by the Atlas Reasoning Engine for natural, adaptive responses. In 2024, Commerce Cloud launched Generative Product Descriptions to streamline merchandising within the flow of work. Thats where Agentforce comes in. Or does it?

Retail 59

Retail Promote Government Trust 59

Salesforce

JUNE 5, 2025

Today, we’re thrilled to announce the Beta launch of Zero Copy File Federation , a powerful evolution that makes it even better to shatter data silos and unlock the full value of your enterprise data. Enrich CRM with Unified Data from Databricks The service tier and benefits for customers varies based on their loyalty tier.

Retail 52

Retail CRM Launch Territory 52

Salesforce

APRIL 2, 2025

And while your product or service might not be as tasty, there are proven strategies and tools that you can use to improve your sales. Here’s an example: A software engineer at a major airline tries out a new SaaS product it’s a snippet of code that records the sessions of people who visit the airline’s website.

Product 86

Product Territory Sales Price 86

Salesforce

FEBRUARY 20, 2025

Imagine hotels where robots handle luggage transport and room service delivery, enabling staff to create magical, white-glove experiences at scale. Business leaders will soon make decisions in a world where AI agents and physical robots collaborate behind the scenes, in service of incredible customer experiences.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Martech

MAY 15, 2025

Dig deeper: Implementing AI into MOps, from campaign launch to refinement and optimization Breaking down silos to enable omnichannel marketing Many MOps teams have played a unique role that gives them visibility and collaboration across: Marketing teams that may not actively collaborate. Further reduce silos and independent actions.

Government 88

Government Strategize Technology Technology 88

Martech

JULY 22, 2025

We’ve all felt the frustrating side of automation — irrelevant marketing emails, clunky digital workflows, or robotic customer service that leads you in circles. Deflecting calls via smart self-service tools. For instance: Did service calls involve frequent service outages, poor documents or other journey bottlenecks?

Customers 60

Customers Government Technology Technology 60

Salesforce

JANUARY 13, 2025

Prompt 1: Personalized product launch email Prompt 2: Marketing response chatbot script Prompt 3: Social post schedule Prompt 4: Content creation and optimization Prompt 5: Lead qualification Prompt 6: Customer segmentation Keep your AI prompts for small business marketing handy What is an AI prompt (and its benefits) for small business?

Launch 69

Launch Campaign CRM Follow-up 69

Salesforce

NOVEMBER 15, 2024

That’s why we launched the LLM Benchmark for CRM. Choose a use case from the drop-down menu, like Service: Call Summary. They started with a low-risk, high-value use case: call summaries (see Service: Call Summary II in the benchmark). Some LLMs are 100 times more expensive than others, which can jeopardize your business case.

CRM 119

CRM Trust Customer Relationship Management Launch 119

Martech

MARCH 6, 2025

Demandbase (see below) just launched Agentbase. Now here are this week’s AI-powered AgentMarTech releases: Tavus launched three AI models designed for human-AI interaction. launched AI services for workflow automation and digital marketing. Algolia launched AI-powered search ranking features. Processing.

Launch 106

Launch Retail Campaign Engineering 106