Search Engine Land

NOVEMBER 21, 2023

PR and marketing teams prioritize the brand’s appearance on a search engine results page (SERP), emphasizing page titles, meta descriptions and hero images. An effective PR strategy involves disseminating content to the right media outlets and optimizing it for search engines. SUBSCRIBE See terms.

Objectives and Key Results 124

Objectives and Key Results Strategize Non-Profits User Experience 124

Search Engine Land

OCTOBER 4, 2023

Amazon is gearing up for a significant overhaul that will transform the search experience across both its website and app. The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January. SUBSCRIBE See terms.

E-commerce 128

E-commerce User Experience Retail Engineering 128

Search Engine Land

JANUARY 8, 2024

As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Search evolution: Prioritizing intent over keywords The era of keyword stuffing is over, replaced by a focus on user intent. Enter AIO writers.

Objectives and Key Results 131

Objectives and Key Results Click Through Rate User Experience Engineering 131

Search Engine Land

SEPTEMBER 6, 2023

Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. But there’s a solution.

CTR 140

CTR User Experience Engineering Strategize 140

Search Engine Land

FEBRUARY 21, 2024

However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. Personalize content to meet their expectations, incorporating proper SEO techniques for coherence and social sharing. Tailor your strategy accordingly.

Customers 115

Customers A/B testing Strategize User Experience 115

Search Engine Land

DECEMBER 6, 2023

With ~230 million users in the U.S. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 114

User Experience Manufacturing Sports Engineering 114

Search Engine Land

JUNE 11, 2024

Knowledge bases are powerful self-service features that improve customer satisfaction, enhance user experience and reduce customer support costs. Follow this guide to make your knowledge base a hit with both users and search engines. Meeting diverse user needs requires comprehensive documentation in a variety of formats.

Engineering 92

Engineering Follow-up User Experience Start-ups 92

Search Engine Land

MARCH 29, 2024

By understanding the agile ceremonies (meetings) and processes, you can better integrate with and influence the development cycles to ensure your SEO requirements don’t get overlooked. Leads from supporting teams like engineering, user experience, QA and SMEs like SEO. A project/program manager.

X-functional 102

X-functional Objectives and Key Results Meeting Engineering 102

Martech

DECEMBER 6, 2023

With ~230 million users in the U.S. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 94

User Experience Manufacturing Sports Engineering 94

Search Engine Land

OCTOBER 13, 2023

While some digital marketers agreed with Google that the practice provides a better user experience, others sided with the Department of Justice (DOJ), arguing that it makes ad auctions unfair and purely helps line Google’s extremely deep pockets. User experience. How does Ad Rank work? Conversion rate.

Price 120

Price CTR Click Through Rate Campaign 120

Salesforce

AUGUST 30, 2023

Who was I going to meet? As a central part of the user experience, this was a great opportunity. Get the basics of UX Content designers ensure great user experience with using the right words at the right time. After all, the best user experiences are a result of robust discussions.

UX 69

UX User Experience Trust Engineering 69

Search Engine Land

SEPTEMBER 22, 2023

” Fast-forward to the 2023 federal antitrust trial, Dischler completely backtracked and told Judge Amit Mehta that the search engine “frequently” changes the auctions it uses to sell search ads without telling advertisers, increasing the cost of ads and reserve pricing by as much as 10%. That’s just not what we do.”

Price 117

Price Engineering Quota User Experience 117

Search Engine Land

JANUARY 23, 2023

Your experiments and personalizations can continue to run until that date. The discontinuation of Optimize may affect marketers ability to conduct A/B testing and optimize their website or app’s user experience. Be sure to download it from the Optimize user interface before September 30. Why we care. Dig deeper.

A/B testing 102

A/B testing User Experience Engineering Meeting 102

SaaStr

NOVEMBER 21, 2023

Tip #1: Leverage AI to Enhance the User Experience (UX) From an overall value proposition perspective, every company wants to enhance the user experience. They want employees and customers to have the best possible experience. Personalizing user experiences. So, it goes to level 2 and so on.

X-functional 90

X-functional UX User Experience Gaming 90

Search Engine Land

NOVEMBER 1, 2023

typically displayed on directory websites and search engine results. These listings are crucial for businesses aiming to capture local searches, ensuring that potential customers find accurate and consistent information and helping search engines like Google populate results with accurate business-related data.

Sports 126

Sports Angle Click Through Rate Engineering 126

Search Engine Land

AUGUST 10, 2023

Two critical facets of this interdependent digital ecosystem are search engine optimization ( SEO ) and customer experience (CX). The following tactics improve your search engine rankings and enhance the customer experience. ” This helps your customers and improves your visibility on search engines.

User Experience 96

User Experience Engineering Follow-up Up-sell 96

Search Engine Land

SEPTEMBER 25, 2023

Ultimately, a fusion of research and emotional resonance guides them to a decision where trust in the brand and perceived value peaks, culminating in a purchase that is both anticipated and satisfying yet open to subsequent evaluation based on the product’s ability to meet cultivated expectations.

Customers 132

Customers User Experience B2C Engineering 132

Search Engine Land

SEPTEMBER 11, 2023

They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses. The lack of diversity and options provides a worse experience for consumers, and the sites that did this all have the same traffic-dropping patterns. The writer and fact-checker must both be qualified.

Niche 141

Niche Commission UX Trust 141

Search Engine Land

JANUARY 4, 2024

One main goal has typically been to boost visibility in search engines. However, the importance of internal linking extends beyond SEO; it’s pivotal in creating a navigable, user-friendly website, especially for people with disabilities. This inconsistency can be jarring for users with learning disabilities, leading to mistrust.

User Experience 135

User Experience Trust Follow-up Engineering 135

Search Engine Land

SEPTEMBER 7, 2023

On a larger scale, for a website about tech reviews, entities such as “smartphones”, “laptops”, and “gadgets” guide its overarching themes, signaling to search engines the primary subject matter. Keywords These are the specific phrases or terms users type into a search engine.

Objectives and Key Results 139

Objectives and Key Results Niche Angle Networking 139

Smarter With Gartner

AUGUST 16, 2021

Once upon a time, software application engineering success was measured by whether the team delivered a solution “on time and on budget.” Software and application engineers are expected to deliver working solutions that offer a compelling user experience and contribute to business value. Chaos engineering.

UX 85

UX User Experience Appointment Engineering 85

Veloxy

AUGUST 17, 2022

Here are the most popular features of the tool: Your leads & contacts are automatically analyzed and prioritized for buyer intent Field sales routes are optimized for more stop-ins and meetings Automatically capture, create, update, and track records from your inbox. Apptoto integrates with Zoom and other online meeting tools.

Appointment 147

Appointment Territory Cross-sell Contract 147

SaaStr

MARCH 13, 2023

Co-founder and CEO of Scratchpad, Pouyan Salehi, and OpenPhone’s Co-founder, Daryna Kulya, share how they consistently engineer delightful experiences for their customers. Prioritize user experience as a growth strategy Today, most SaaS companies depend on growth hacking and funnel optimization to unlock growth.

Hospitality 85

Hospitality User Experience Growth Drivers/motivators 85

Hubspot

JANUARY 4, 2021

Many businesses aim for their websites to rank highly in search engines, but it's a moving target. Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). Optimizing for search engines shouldn't be your main focus anymore. Mobile Optimization.

User Experience 101

User Experience Retail Engineering UX 101

Lead Fuze

NOVEMBER 24, 2023

We’re diving into a world where artificial intelligence and search engine optimization intersect, unlocking possibilities that can transform your digital presence. We’ll explore how AI tools are reshaping SEO strategies by making keyword targeting more precise and user experience highly personalized.

User Experience 52

User Experience UX Engineering Contact 52

Search Engine Land

OCTOBER 24, 2023

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. AI can optimize this content for search engines, ensuring your startup gets the visibility it deserves. On a budding company's platform, each visitor might experience a version uniquely adapted to their behavior.

Pitch 128

Pitch Niche Engineering Promote 128

Hubspot

JULY 7, 2021

It's no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google's search engine results page (SERP). It refers to how often users experience unexpected layout shifts on a web page.

UX 101

UX User Experience Meeting Engineering 101

Search Engine Land

SEPTEMBER 1, 2023

Users who type their queries into search engines have a specific goal in mind. User intent is most commonly broken down into four different types. Meet their search with a blog or long-form informational landing page on your website. Meet their search with your company information like an About or Location page.

Objectives and Key Results 139

Objectives and Key Results UX Niche Engineering 139

Search Engine Land

JANUARY 18, 2023

On the other hand, Google’s definition of page quality is “a holistic evaluation of the elements that make up a page, including design, functionality, user experience, and content.” ” Here, it is vital to determine: How well does the page meet its intended purpose? Is it easy to use?

User Experience 94

User Experience Government Trust Retail 94

Search Engine Land

JANUARY 17, 2023

Since then, Google has also worked on delivering new technologies to optimize web performance as well as experimenting with a potential new performance metric. The Core Web Vitals are a set of three user experience metrics: Largest Contentful Paint : how quickly did the largest image or piece of text show up?

User Experience 93

User Experience Start-ups Engineering Clients 93

Search Engine Land

APRIL 27, 2023

Curious about the strengths and weaknesses of traditional search engines versus AI chatbots, I ran 100 identical queries in both Google search and ChatGPT. This article covers key areas where traditional search engines and AI chatbots like ChatGPT have the upper hand. Four areas will be hard to shake from consumers’ minds.

Engineering 99

Engineering User Experience Technology Technology 99

SaaStr

FEBRUARY 22, 2023

Despite all the advancements in technology, creating a product with a great user experience remains challenging. Many companies believe excellent product design comes from hiring the best engineers and signing up for the latest software instead of building from the users’ perspectives.

Minimum Viable Product 93

Minimum Viable Product Product Drivers/motivators User Experience 93

Search Engine Land

APRIL 5, 2024

Chris Voss masterfully draws from his extensive FBI career, illustrating how to leverage behavioral psychology to navigate negotiations in a manner that is both non-confrontational and effective, often leading to outcomes that meet or closely align with our objectives.

Drivers/motivators 125

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 125

Search Engine Land

APRIL 6, 2023

Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016. As we look into the crystal ball, it’s becoming increasingly clear that AI will continue to be one of the most critical factors in the future of search engine optimization and digital marketing.

Engineering 115

Engineering Legal Launch Referrals 115

Martech

SEPTEMBER 28, 2022

Marketo introduced productivity, user experience and permission control features last month. reCAPTCHA uses a “risk analysis engine and adaptive challenges to keep malicious software from engaging in abusive activities on your website,” (e.g., Advanced calendar routing rules are aimed at improving user experience.

Appointment 83

Appointment User Experience Represent CRM 83

Salesforce

JUNE 14, 2023

If they’ve had little or no experience working with AI or large language models (LLMs), it can be especially daunting. But, designers are actually well-positioned to meet this moment. Meet the end-to-end solution for every business to get started now. Many just don’t know they have design skills that translate into AI skills.

User Experience 78

User Experience Territory CRM Meeting 78

Martech

JANUARY 13, 2022

I was in a meeting recently and I had a digital leader say to me that you know website performance should not be an SEO metric — it has to be a business metric,” he said. Read next: What do SEO platforms do and how do they help marketers get found on search engines? Create a cross-functional search ops task force. What is SEO?

Objectives and Key Results 144

Objectives and Key Results Education Strategize Engineering 144