Martech

AUGUST 5, 2024

SEO and SEM: Optimize your website and content for search engines to attract organic traffic. Additionally, consider using search engine marketing (SEM) to target specific keywords that potential contacts might be searching for, driving them to your landing pages. Use SEO best practices to improve visibility in search engines.

B2B 122

B2B A/B testing Lead generation Objectives and Key Results 122

Martech

AUGUST 7, 2024

It’s hard to do well, and the result is that one would hope this information becomes public: IT, privacy and legal teams would (should) have no concern over this use case and others where the cultivation of information is innocuous. This is its key strength: effectiveness. Use prompt engineering to achieve this. Purpose-built.

B2B 125

B2B Objectives and Key Results Legal Territory 125

Search Engine Land

SEPTEMBER 17, 2024

Unlike traditional search engines, social search algorithms are designed to surface content based on user behavior, preferences and engagement patterns within social networks. YouTube : The world’s second-largest search engine, it uses past content interactions, search history and subscriptions to recommend content to users.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

SaaStr

JANUARY 8, 2025

By restructuring compensation plans to focus more on actual revenue realization, Lindsey was able to better align seller behavior with company objectives. Some key findings included: Bookings to revenue conversion rates were significantly below target. The team lacked visibility into key metrics like average revenue per customer.

Objectives and Key Results 114

Objectives and Key Results Growth Engineering Quota 114

Search Engine Land

SEPTEMBER 11, 2024

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Shifting from pilot projects to widespread implementation demands a strategic approach.

Objectives and Key Results 135

Objectives and Key Results Government Trust Technology 135

Search Engine Land

AUGUST 5, 2024

A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board. It should: Be a focused, achievable set of goals that are directly relevant to the overarching objectives of the wider business. An SEO strategy is not: A list of activities to be carried out.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

Martech

DECEMBER 11, 2024

Here are the key roles in the AI dream team. This leader serves as the projects north star, guiding the vision, setting objectives and ensuring alignment with company goals. They communicate effectively with executives and teams, bridging the gap between complex technology and business needs to drive results.

Objectives and Key Results 110

Objectives and Key Results Strategize Engineering Healthcare 110

Sales Hacker

DECEMBER 21, 2023

Each helped, but one “secret” weapon accelerated revenue and customers at an outsized rate: our highly technical Solutions Engineering team. I partnered with Basia Sudol , who joined Stytch as its first Solutions Engineer and now leads the SE team at Stytch. The result?

Engineering 124

Engineering Objectives and Key Results Drivers/motivators Teamwork 124

Search Engine Land

JULY 25, 2024

New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers. You might have some great success stories in them or even with integrated, cohesive results. Things will also happen, such as new industry tech, changes in search engines, AI emergence and more. that we’re in.

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

Sales Hacker

MAY 7, 2025

22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. No fluffjust real strategies, candid conversations, and proven results. As a key GTMfund partner, they equip sales and marketing teams with top performers. Sophie Buonassisi: And what about results? And I know every.

GTM 80

GTM Engineering Customers Cross-sell 80

Veloxy

FEBRUARY 12, 2025

The results get even better with a 5X increase by the second month. Image Source - Outreach Outreach Key Features The platform makes complex sales processes simple. The AI-powered sentiment analysis impresses me because it helps teams handle objections and get more replies. See our case study here.

Product 130

Product CRM Price Objectives and Key Results 130

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. The post 6 tips to track and analyze PPC results appeared first on Search Engine Land.

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120

Sales Hacker

JULY 25, 2022

In order for your car to run efficiently, you need every part of your engine firing on all cylinders. Everyone on your team must meet their specific goals in order for your engine to operate efficiently. Every part of your revenue engine serves a specific purpose, but each part supports the whole. Objective metrics.

Engineering 114

Engineering Objectives and Key Results Cross-sell Pipeline 114

Search Engine Land

JULY 25, 2024

As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. What objections they have. Google and the other search engines will continuously update during this period. Smarter spending and investment. Retention of the existing customer base should be prioritized.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Sales Hacker

SEPTEMBER 24, 2022

In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results. The sales funnel has 4 stages and — this is key — represents the buyer’s journey from the buyer’s point of view. What is a sales funnel? A whopping 67.6%

Objectives and Key Results 131

Objectives and Key Results Cold Call Sales Follow-up 131

Salesforce

FEBRUARY 20, 2025

The key difference? At Salesforce, we’re seeing this convergence in action through Agentforce, where our Atlas Reasoning Engine provides the “brain” that powers digital workflows today and could inform physical operations tomorrow. But the intelligence layerthe ability to plan, adapt, and learnremains consistent.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Martech

FEBRUARY 20, 2025

I enjoyed Eric Dates’ recent MarTech article, “ How the Salesforce Lead Object broke B2B marketing (and how to fix it).” The result is that the company doesn’t act as a single entity. This is not easy, as behavior is the key factor determining what parts of the company fit into each buying group.

Objectives and Key Results 103

Objectives and Key Results B2B CRM Territory 103

Search Engine Land

SEPTEMBER 25, 2024

Here are the key points from their discussion. “The more people that adopt PMax because of Google’s push for the new shiny object, the more they make it easier to deprecate certain things. Advertisers kinda get a little bit watered down results.” But sticking to what is possible, he said he prefers exact match.

Objectives and Key Results 84

Objectives and Key Results Growth Campaign Strategize 84

Search Engine Land

JANUARY 8, 2024

As a result, creating these prompts involved significant research and lots of trial and error. Below are some tried-and-true prompt engineering strategies we’ve uncovered to help you build your own prompts. Prompt engineering is crucial in harnessing the full potential of LLMs. This is no easy endeavor.

Engineering 106

Engineering Legal Technique Objectives and Key Results 106

Martech

NOVEMBER 13, 2024

At first, clicking them felt a bit gimmicky — the results often fell short of the hype surrounding AI. Campaign delivery will look more like a finely tuned engine rather than a series of separate tasks, and we’ll see a shift toward a seamless, data-driven process. Data skills AI runs on data.

Pipeline 126

Pipeline Campaign Objectives and Key Results Legal 126

Salesforce

DECEMBER 14, 2022

To have your website seen by those people searching online you’ll need to have search engine optimization (SEO) best practices top of mind so your content surfaces for the right readers. The search engine is now sophisticated enough to finish our sentences. What is search engine optimization (SEO)? It holds 92.7%

Engineering 98

Engineering Objectives and Key Results Up-sell Campaign 98

Martech

APRIL 28, 2025

Picture a Baby Boomer engineer with 40+ years of experience teaming up with a Gen Z digital marketer who instinctively understands TikTok’s algorithm. The result is expanded reach, with audiences that Evertrak couldn’t access through traditional industry channels. The result is a business model force multiplier.

Meeting 113

Meeting Objectives and Key Results Manufacturing Retail 113

Sales Hacker

MAY 7, 2025

22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. No fluffjust real strategies, candid conversations, and proven results. As a key GTMfund partner, they equip sales and marketing teams with top performers. Sophie Buonassisi: And what about results? And I know every.

GTM 68

GTM Engineering Customers Cross-sell 68

Martech

DECEMBER 18, 2023

It’s important to document key details on each project, such as goals and objectives, the source of data input, AI tools used, target metrics, risks and results, so that AI efforts can be quantified and reported on to provide an understanding of the efficiency they may result in. Track risks and dependencies. Get MarTech!

Government 117

Government Objectives and Key Results Campaign Legal 117

Search Engine Land

MARCH 7, 2023

SEM stands for “search engine marketing.” ” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query. SEO and PPC are both forms of marketing on search engines.

Engineering 92

Engineering Objectives and Key Results A/B testing UX 92

Search Engine Land

OCTOBER 5, 2023

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers.

Retail 105

Retail Product Objectives and Key Results Real Estate 105

Search Engine Land

AUGUST 23, 2024

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. And without a future benchmark, engineering teams may resist prioritizing your requests, unsure of when they’ve done “enough.”

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

Search Engine Land

SEPTEMBER 11, 2023

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. Assuming your business ticks all the boxes, the next key consideration is data logistics.

Profit margin 134

Profit margin Objectives and Key Results Campaign B2C 134

Search Engine Land

FEBRUARY 19, 2024

Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Search Engine Land

JANUARY 20, 2023

Firstly, and most obviously, form submissions are likely to be completed by qualified leads and may result in a sale. You can see which landing pages result in a conversion within the same session – perfect for identifying sales direct from SEO efforts. Head to Search Results in the left-hand menu.

Objectives and Key Results 115

Objectives and Key Results Conversion Campaign Consult 115

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. As a result, it seems everything is “coaching.” I’ll stop here.

Objectives and Key Results 124

Objectives and Key Results Objection handling GTM Pipeline 124

Martech

FEBRUARY 2, 2024

Imagine this: You’re excitedly investing in these advanced tools, convinced they’re the key to transforming your marketing strategy. The result? They’re the ones who can tweak, tailor and finesse these tools to drive real, tangible results. Are your martech investments truly paying off? You need to sustain it.

Objectives and Key Results 105

Objectives and Key Results Technology Technology User Experience 105

Heinz Marketing

JUNE 19, 2025

While I am a firm believer in a PM being key the moment you start producing content and campaigns, there are some teams with greater need. To further drive the point home, here are some reasons marketing teams should really consider hiring some PMs: CEO to Engineer, everyone has a ton of ideas about how they would do marketing right.

Objectives and Key Results 83

Objectives and Key Results GTM Cross-sell Clients 83

Martech

NOVEMBER 14, 2023

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. The post 2023 in review: 3 key trends to inform your 2024 marketing plan appeared first on MarTech. Whoa, did you just hear that? Get MarTech!

Retail 134

Retail Niche Objectives and Key Results Technology 134

Martech

OCTOBER 18, 2024

As a result, many posts have all the liveliness and personality of a press release. Brand visibility: Just like websites, a well-optimized company page improves your search engine ranking. New campaign objectives are being added — including brand awareness, engagement, website conversions and video views. billion by 2027.

Objectives and Key Results 139

Objectives and Key Results Click Through Rate B2B Campaign 139