Search Engine Land

JULY 24, 2023

Let’s examine the common threads between Google’s past and present updates to understand the actions and content that Google values. We also have various articles from Google , bringing SGE and Bard (Google’s AI product) closer together. Are you keeping in mind our guidance for core updates and for product reviews?

Presentation 94

Presentation Real Estate Objectives and Key Results Engineering 94

Martech

APRIL 10, 2024

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. User-friendliness should be the cornerstone of every martech product.

Pitch 110

Pitch Product Electricity Healthcare 110

Search Engine Land

OCTOBER 3, 2023

Register and attend “From Overworked to Optimized: Expert Tips for a Productive and Balanced Team,” presented by Adobe. Click here to view more Search Engine Land webinars. The post Expert tips for a productive and balanced team appeared first on Search Engine Land.

Product 104

Product Drivers/motivators Engineering Presentation 104

Search Engine Land

NOVEMBER 9, 2023

Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. Don’t miss this exclusive webinar on CAPI Ignite Visibility experts and Meta’s Global Business and product marketing manager will lead a valuable webinar on CAPI. Sign up today!

Presentation 100

Presentation Conversion Campaign Engineering 100

SalesBlog!

MAY 23, 2022

Sales engineering is truly an art-form. To be awesome, a sales engineer needs to invest effort into the technology, the business opportunity, and most importantly their personal style. They also need to gain the trust of those they are partnered with and presenting to. Top 5 traits of an awesome sales engineer.

Engineering 52

Engineering Sales Presentation Appointment 52

Search Engine Land

SEPTEMBER 19, 2023

Pinterest just rolled out a bunch of fresh and upgraded ad products. Here’s a roundup of the platform’s key ad product announcements you need to know about. Product Spotlight Premiere Spotlight allows brands to exclusively own premium ad placements on Pinterest, ensuring their campaigns get maximum exposure.

Product 131

Product Retail Entertainment User Experience 131

SaaStr

OCTOBER 8, 2021

As OpenView and many others have documented, Product Led Growth (“PLG”) is one of the dominant themes of the SaaS marketplace today. Unsurprisingly, Product Led Growth was one of the most popular discussion topics at SaaStr Annual 2021. Presented By: Rachel Wolan – GM & VP – Dropbox – @rachelwolan.

Growth 143

Growth Product Presentation Engineering 143

Search Engine Land

NOVEMBER 2, 2023

Feed management in PPC , especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. It serves as the foundation of Shopping Ads , ensuring that viewers are presented with relevant results and accurate information. What is product feed optimization?

Product 110

Product A/B testing Retail Presentation 110

Salesforce

JUNE 2, 2022

It’s what helps drive forecast accuracy, and it’s how we drive accountability by product, geography, and segment. This is where sales teams manage all the details, like contacts at the account, what products the customer is interested in, the size of the deal, next steps, deal status, and when the opportunity is projected to close.

Pipeline 98

Pipeline Engineering Growth Territory 98

ClickFunnels

JANUARY 30, 2022

The post 4 Proven Marketing Strategies For Selling A Product appeared first on ClickFunnels. It’s not enough to have a great product. As Gabriel Weinberg, the founder and CEO of DuckDuckGo, put it in the book he co-authored with Justin Mares, “Traction” : “Almost every failed startup has a product. 1 Cold Email.

Product 222

Product Sell Promote Launch 222

SaaStr

APRIL 10, 2020

As a startup, there are few things more important than Being Present: Your customers need to believe. They didn’t just buy your product once. Your second-order revenue engine still needs to work. Even if sales cycles have slowed down. Be Present. Be Present. Stare at that monitor, until you figure it out.

Presentation 131

Presentation Growth Follow-up Engineering 131

The 5% Institute

DECEMBER 17, 2019

Engineer to sales; no matter what new role you may be taking up in the sales world, this can be a bit of a career change. However, if you put in the hard work that got you to become an Engineer in the first place, continue learning with an open mind, and execute what you learn – you can potentially have an excellent career in sales.

Engineering 98

Engineering Commission X-functional Objectives and Key Results 98

Search Engine Land

NOVEMBER 1, 2022

Brands and marketers research to figure out their ideal customers’ pain points, questions, and information needs about their industry, products, or services. Content marketing is the present and future of marketing. Traditional marketing uses outbound methods to push the brand’s message and products/services out to consumers.

Presentation 92

Presentation Real Estate Trust Cold Call 92

SalesBlog!

APRIL 23, 2022

I walk into our conference room and the visiting presenting manager, salesman and sales engineer were waiting there to give us their “dog and pony” sales presentation in hopes of my organization partnering with them. I know all of presenters from a previous business life. Didn’t bring any live product to show.

Presentation 52

Presentation Sales Contact Meeting 52

SaaStr

JUNE 25, 2023

Unsurprisingly, Product Led Growth has been one of the most popular discussion topics at the past few SaaStr Annuals. In the comments below, let us know what Product Led Growth experts you want to speak at SaaStr Annual 2023? We’ll have TONS MORE so see you and 12,000 of your SaaS BFFs in the SF Bay Area September 6-8!!

Growth 75

Growth Product GTM Presentation 75

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. What are free product listings on Google? Free product listings have been a win-win-win situation for shoppers, sellers, and Google alike. YouTube mobile or desktop.

Product 96

Product Retail Click Through Rate Territory 96

ConversionXL

AUGUST 18, 2021

A product demo is a critical tool in the sales process. What makes a compelling product demo? A good product demonstration should do three things: 1. Introduce your product. If you can demonstrate how your product makes a user’s life easier, everything else will fall into place. Done right, it’s a deal maker.

Product 122

Product Prospecting Up-sell Start-ups 122

Search Engine Land

AUGUST 14, 2023

When we think of content like search engines, we can let the user experience suffer. As search engines display increasingly sophisticated snippets above organic results, social media platforms suppress links, and sites publish more and more content… we cannot assume that being “good enough” will actually get us a conversion.

Product 90

Product GTM Real Estate Campaign 90

SaaStr

JUNE 4, 2021

Pomel focused his session on: Making your SaaS startup customer-centric: Hw event marketing has helped him integrate his engineering and sales teams. The critical role of product managers and ways to utilize them effectively. How many of you guys’ product rely on the highly functioning engineering team?

Product 110

Product Customers Sell Engineering 110

SaaStr

MARCH 25, 2023

So one recent survey we did really brought out a healthy debate: does your VP of Sales really need to be a product expert? Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. I say, you just gotta know the product. A true product savant?

Product 94

Product Objection handling Sales Up-sell 94

Search Engine Land

MAY 9, 2024

What products or services you offer to fulfill your promise. Ambiguous semantics Semantics aren’t always clear: It often takes multiple semantic entities to be presented in the right context to allow NLP engines to actually comprehend what the text is about. Who you do it for. beginner Spanish courses). to help with that.

Engineering 115

Engineering Networking Clients Construction 115

Search Engine Land

SEPTEMBER 1, 2023

He explained: “Essentially we want to make search engines’ lives easier by using these techniques because as a result, they will reward us with our content ranking higher in the SERP and we’ll have more interaction from searchers.” How do we communicate most effectively with search engines?

Click Through Rate 142

Click Through Rate Engineering Presentation Technique 142

Search Engine Land

JANUARY 17, 2024

How to shift from siloed technical SEO to an integrated strategy that packages your brand in a way search engines can easily comprehend. Ways to communicate your unique value clearly to users and engines alike, cementing your place as the best solution for searchers’ needs. Product or service pages. What audience you serve.

Entertainment 123

Entertainment Engineering Presentation Education 123

SaaStr

DECEMBER 23, 2020

411: Tamar Yehoshua is the Chief Product Officer @ Slack, the company providing a place where people get work done, together. As for Tamar, previously, Tamar was a Vice President at Google, holding product and engineering leadership roles on Google’s most important products, including Search, Identity, and Privacy.

Product 99

Product Engineering Customers E-commerce 99

Search Engine Land

OCTOBER 18, 2023

According to Deloitte Digital’s newly released research, 26% of surveyed marketers already use generative AI for marketing content production, with another 45% planning to implement it by 2024. Learn more by registering and attending “Separating Hype from Reality: The Real Data Behind Marketing & GenAI,” presented by Deloitte.

Engineering 114

Engineering Presentation Meeting Product 114

ConversionXL

OCTOBER 31, 2018

What qualifies as a “product bundle”? The definition of “product bundling” varies. Two or more complementary products added to the cart from the product page or checkout, usually sold at a discount. A product that complements an existing purchase but is from a different category (or vendor). Cross-sells.

Product 107

Product Non-Profits Price Cross-sell 107

Spiro Technologies

JANUARY 23, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products, and of course, having fun along the way. Instead, today, we’re talking with the president of MAC Products, Inc., We had our own product line, which we still do to this day. Eddie Russnow.

Manufacturing 59

Manufacturing Product Electricity Start-ups 59

Lead Fuze

JULY 7, 2023

Knowing how to upsell a product effectively is crucial for maximizing profits and customer satisfaction. The importance of customizing product options for better upsell opportunities cannot be overstated; hence we’ll look at implementing customization tools.

Product 52

Product A/B testing Cross-sell Technique 52

Martech

MAY 24, 2024

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO Marketing Cloud. What’s new?

Trust 108

Trust Engineering Service Launch 108

Martech

MAY 9, 2024

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. They’re not actively considering your product or seeking to make a purchase; instead, they’re feeling the pain of their current situation.

Presentation 90

Presentation Represent Prospecting Customers 90

Partners in Excellence

MARCH 11, 2024

I try some prompt engineering beyond what’s recommended (I’ve gotten pretty good at that) and the result is MEH. And when I try to use these hacks, doing some prompt engineering beyond the specific hack, I get gross generalizations that are meaningless. Out of curiosity, I cut and paste the prompts into ChatGPT.

Healthcare 117

Healthcare Drivers/motivators Engineering Presentation 117

ConversionXL

SEPTEMBER 24, 2021

You can see why email is such a crucial part of an effective product launch strategy. . Then, we’ll break down 10 successful product announcement emails, looking at why they work and what you can learn from them. That sheer volume means a product launch email can’t be a one-and-done effort. Winning the fight for inbox attention.

Product 134

Product Launch Click Through Rate Objectives and Key Results 134

Search Engine Land

SEPTEMBER 29, 2023

The tech giant’s CEO of Advertising and Web Services, Mikhail Parakhin, said he offered Apple more than 100% of the revenue or gross profit to make Bing its default search engine – but the proposal was rejected because of the company’s deal with Google. Why we care. Better offer than Google.

Territory 134

Territory Negotiate Contract Engineering 134

Search Engine Land

MAY 16, 2024

”) and the computer processes your question, figures out its context, figures out what response you’re looking for, searches a giant database in who-knows-how-many languages, translates/analyses/summarises all the results, and presents them back to you in a pleasant voice. I think this technology is about, oh, 300 years off.”

Gambling 127

Gambling Launch Follow-up Engineering 127

Search Engine Land

NOVEMBER 21, 2023

More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing and other traditional factors but on the digital experiences they deliver. Learn more by registering and attending “4 B2B Selling Trends to Catapult You Ahead of the Competition,” presented by Deloitte.

B2B 108

B2B Engineering Price Trust 108

Search Engine Land

FEBRUARY 5, 2024

Google will face allegations of using underhanded tactics to secure its position as the world’s leading search engine in a jury trial set for September 9, brought by the U.S. The lawsuit argues that Google should be forced to sell its ad manager suite to make the search engine market fairer. ” Why we care. However, U.S.

Legal 107

Legal Engineering Market share Presentation 107

Search Engine Land

NOVEMBER 21, 2023

Crowd-sourced human quality raters have been the mainstay of the algorithmic evaluation process for search engines for decades. Still, a potential sea-change in research and production implementation could be on the horizon. This is not to say evaluation is not a continuous part of production search.

Engineering 140

Engineering Follow-up Presentation Process 140