Sales Hacker

MARCH 4, 2025

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 74

GTM X-functional Start-ups Campaign 74

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. The journey covers three stages.

B2B 116

B2B GTM Objectives and Key Results Sell 116

Hubspot

SEPTEMBER 2, 2020

Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X. This includes ensuring you don't stretch the truth or lie about your product or service (including pricing, functionality, release date, current customers, etc.)

X-functional 101

X-functional Non-Profits Promote Trust 101

SaaStr

FEBRUARY 11, 2021

Getting feature gaps filled with Product and Engineering. And you want to get to $2m in ARR in the next X months. Do you work with sales engineers and sales support? no guaranteed bonus for X months until you scale). Basically, we paid our VP Sales X% of every single dollar after we hit the plan for the year out.

X-functional 145

X-functional Quota Sales Up-sell 145

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” Judge Amit P.

Retail 116

Retail X-functional Launch Non-Profits 116

Hubspot

JUNE 13, 2018

Rather than twisting their customers’ arms, they need to build value, identify needs, and ultimately, serve as a trusted advisor. Explicit needs are specific features or functions. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X? How do you do X?

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. What is a recommendation engine, exactly? How Recommendation Engines Benefit Sites.

UX 115

UX Technique Conversion Product 115

Search Engine Land

MARCH 15, 2023

Fundamentals for SEO product managers These fundamental tips can help SEO product managers (PMs) accomplish day-to-day tasks while strategizing for the future: Trust but verify When validating technical SEO work done in the code, don’t assume everything has been implemented correctly. A confused engineer does not take action.

Product 78

Product X-functional Objectives and Key Results Engineering 78

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). How do you find them?

B2B 109

B2B X-functional Pitch Click Through Rate 109

Sales Hacker

MARCH 25, 2025

And it’s usually like a very detailed sort of Google doc, here’s the login for X. And so if you need 3000 people to perform a function today, maybe in the future, it’s a thousand or 500. And then they get the trust and then they do a full production rollout. Turn this into a blog post and yada, yada, yada.

GTM 67

GTM X-functional Start-ups Relationship building 67

ConversionXL

JULY 29, 2020

Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. But their use shouldn’t come at the expense of aligning your site to what search engines want to reward. Yes, Google and Amazon’s search functions are not the same.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

ConversionXL

SEPTEMBER 3, 2021

But ASO, like search engine optimization, fails when worshipped like a false god. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value.

UX 121

UX X-functional A/B testing Follow-up 121

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. reviews, trust). Run a functional investigation. The limits of competitive analysis. At the same time, competitor analysis should be done with proper context.

UX 126

UX X-functional A/B testing User Experience 126

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. The growth engine from both sales and marketing should to be working before you add gas to it. They grew 2.5x

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Sales Hacker

JANUARY 4, 2021

The revenue department seeks to bring all functional areas onto the same page for a complete view of an organization’s revenue stream. The heads of these siloed departments decide their priorities and goals without consulting with the other functional units. So, let’s break down what it is and why it’s so necessary.

X-functional 98

X-functional CRM Finance Growth 98

Search Engine Land

AUGUST 16, 2023

In a nutshell, an XML sitemap is a protocol in XML format that tells search engines about the URLs on a website available to crawl. XML sitemaps allow search engines to crawl your website more efficiently if certain URLs are isolated. XML sitemaps were meant to share information about each URL, like: When it was last updated.

X-functional 82

X-functional Engineering Launch Follow-up 82

SaaStr

FEBRUARY 4, 2020

Lexi explains the importance of team trust, driver and passenger mindsets, and much more. We have 1,000 employees across three locations, San Francisco, Denver, and New York, and everything in the past four years has grown by more than 10 X. They were a team that had engendered this sense of trust. Join us at SaaStr Annual 2020.

Drivers/motivators 93

Drivers/motivators X-functional Trust Cross-sell 93

Hubspot

AUGUST 17, 2020

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. She added, "Think about it like this -- influencers on Instagram are the new model examples on how products wear, work, function, and are used rather than in-store experiences.".

Niche 101

Niche X-functional Referrals Gaming 101

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

Search Engine Land

APRIL 14, 2023

To avoid creating duplicate content issues with Google, you have to add the noindex meta tag to the test server (or block it in robots.txt): <meta name="robots" content=" noindex, nofollow " /> This tells the search engine to ignore this site version. This motto also applies to search engine optimization.

UX 99

UX X-functional User Experience Technology 99

SaaStr

JULY 10, 2021

At the beginning, my vice presidents were engineering, and product, and a designer. A lot of time in their mindset they want to do copy/paste from what they did in the previous company, “That worked for me at company X, it’s going to work like that in WalkMe.” Nikos : What about functions? Build the product.

Finance 104

Finance X-functional Start-ups Trust 104

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 78

X-functional Referrals Sales Follow-up 78

ConversionXL

DECEMBER 13, 2022

As Craig Sullivan puts it : My experience in observing and fixing things: These patterns do make me a better diagnostician, but they don’t function as truths—they guide and inform my work, but they don’t provide guarantees. You may think your site works perfectly in terms of user experience and functionality. Craig Sullivan.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

Heinz Marketing

FEBRUARY 21, 2022

We uncover: How to build trust at the beginning of a buyer’s journey. How ScienceLogic aims to get the right personalized outcome engagements to targets by building components cross-functionally. You have to do multiple things to build a, “Across all of these experiences, I feel like this is a company I trust.”

Pipeline 105

Pipeline B2B Inside sales Sales 105

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process.

GTM 87

GTM Negotiate Profit margin Contract 87

ConversionXL

JULY 8, 2020

Google is the biggest search engine ad platform in the world. The keyword insertion function matches the exact keyword someone typed in. Review extensions allow you to display customer reviews on your ads “from reliable, well-established and trusted sources.” Job functions. How to set up your Microsoft Ads account.

GTM 100

GTM X-functional Appointment Campaign 100

SaaStr

JULY 5, 2024

No one wants to do layoffs, cut sales, or fire good engineers, so the marketing budget is the simplest thing left to attack. But if you can, find someone who knows how to build pipe, leads, and opportunities when times are tough, give them a budget, and trust them to force rank that spend. If you have to cut, you have to cut.

GTM 83

GTM Cross-sell X-functional Pipeline 83

Search Engine Land

APRIL 12, 2023

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. That’s because the average user doesn’t consider LinkedIn a search engine. Are some terms being used on LinkedIn but may not be a great fit in the search engines? Is there an overlap? If so, keep these terms.

Real Estate 117

Real Estate Clients Networking Follow-up 117

Hubspot

OCTOBER 25, 2019

With a 302 redirect you’ll lose the SEO link authority of the old page since search engine crawlers treat this as a temporary page. However, if you have a page that you don’t want to be indexed and crawled by search engines, you might keep the 404 page instead of redirecting. Your browser should automatically send you to the new URL.

X-functional 77

X-functional Contact Clients Engineering 77

Hubspot

AUGUST 12, 2020

Inbound salespeople focus on their prospect's pain points, act as a trusted consultant, and adapt their sales process to the buyer journey. You can segment the people you target by role, title, function, or common behaviors. Do you create content that is optimized to rank in search engines? What is inbound sales?

Prospecting 98

Prospecting Sell Healthcare Sales 98

ConversionXL

DECEMBER 2, 2015

As Craig Sullivan put it : Craig Sullivan: “My experience in observing and fixing things — these patterns do make me a better diagnostician but they don’t function as truths — they guide and inform my work but they don’t provide guarantees.”. We expect to see (data metric(s) change) over a period of (x business cycles). Probably not.

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

FEBRUARY 3, 2022

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. via Observer ].

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

SaaStr

DECEMBER 17, 2019

If engineers are doing days or weeks or even sometimes months of work to install something, it’s incredibly unlikely that they’re going to quickly rip it out and change it. So we’re trying to identify the lowest level engineer, build a fantastic experience for them. As such, we do a lot of things very differently.

Finance 82

Finance X-functional Non-Profits Launch 82

SaaStr

FEBRUARY 11, 2020

How do you engineer growth? In lead generation, it’s really hard to get accurate metrics that you can trust. If you’re one or if you work for one, I need to decide, “Hey, we’re getting X from if channels, partners, inbound … ” Of course, inbound is such a group stuff, partners, inbound, outbound.

Growth 108

Growth Niche Hospitality X-functional 108

SaaStr

SEPTEMBER 13, 2020

They’ve got some incredible initiatives, particularly in the engineering and coding org about how to make diversity and inclusion a strategic advantage for them. What we’ve built is this core AI machine learning engine that takes literally millions and millions of unique sources so that we can deliver 95% accuracy to our clients.

Non-Profits 89

Non-Profits Strategize Trust Growth 89

SaaStr

JULY 24, 2019

This is pretty simple, but when I look at this industry, a lot of times what I see is organizations crafting pricing packages that would enable, for example, an enterprise-wide license, where an organization pays you X amount of money, and they have unlimited seats, unlimited usage. We’ve added a technical account manager function.

X-functional 61

X-functional Engineering Clients Start-ups 61

SaaStr

JUNE 13, 2019

In addition, we believe that this data is representative, because if you look at the different kinds of buyers from the respondents, you see it spans everything from operations and marketing to sales and engineering, even down to legal. And on the X-axis, we broke it out by ACV, from zero to five, all the way to 150K.

Contract 101

Contract Price X-functional Conversion 101