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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

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2024 Predictions: Social media’s evolution

Martech

Yet, X saw the grand exit of big tech and entertainment brands last year. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.” It’s not good business to be associated with vile conspiracy theories.

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Top 5 paid search B2B lead gen strategies for 2024

Search Engine Land

By addressing each category’s unique challenges, you can establish stronger connections and foster trust, ultimately paving the way for long-term relationships with prospects. Dig deeper: The search marketer’s new imperative: Capturing first-party data 2.

B2B 95
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How Cherry Bombe uses email to make customers smile

Martech

In 2013, Cherry Bombe launched as a print magazine. Using email for profitability and entertainment. Cherry Bombe has two main goals when they send out emails — to be profitable and to entertain their members. An entertaining email is an email that gets read and shared. These goals aren’t mutually exclusive.

Customers 100
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Podcast SEO: Top tips for discovery and growth

Search Engine Land

” Every episode should offer value – whether it’s educational, entertaining, or simply thought-provoking. Your goal is to leave your listeners feeling informed, inspired, or entertained, eagerly awaiting your next episode and curious to learn more about you. This all helps your podcast gain those all-important trust elements.

Growth 113
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Top 5 XR and AI marketing trends in 2023

Martech

The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. Moingeon discussed Doppl and his recently launched and wildly successful Hugo Boss metaverse quest during the XR Pub Crawl for marketing and communications. has launched.

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5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

Another way to go about it is focusing on entertainment content by making “a lawyer reacts to” type of videos about current events, the latest celebrity dramas, etc. Because people: Want to hire those they trust. Want to work with those they trust. Want to recommend those they trust to others. And launch your funnel! …in

Referrals 237