Martech

APRIL 3, 2025

billion, up from $4 billion last year. Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. Review follow-up gathers more specific insights from customers post-review. Placements.io

E-commerce 76

E-commerce Launch Entertainment Sports 76

Sales Pop!

APRIL 24, 2023

A gaming website is a great online business to run, as people will always be on the lookout for interactive entertainment. If you have set up a gaming website, but are struggling to generate a positive ROI from it, you are making one or a handful of the below mistakes that could be the culprit. You need to get several things right.

Gaming 130

Gaming User Experience UX Entertainment 130

Martech

JULY 10, 2023

Keeping up with these tools is impossible. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. Moingeon discussed Doppl and his recently launched and wildly successful Hugo Boss metaverse quest during the XR Pub Crawl for marketing and communications.

Entertainment 137

Entertainment Education Launch Presentation 137

Martech

JANUARY 3, 2024

Yet, X saw the grand exit of big tech and entertainment brands last year. As the vitriol ramps up in an election year, will users opt out? “We Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.”

Entertainment 141

Entertainment Sports Niche Retail 141

Hubspot

JULY 23, 2019

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. Year Launched: 2017 (Founded in 2016).

Entertainment 101

Entertainment Launch Gaming Sports 101

Hubspot

JANUARY 25, 2021

An intimate seminar or startup launch party hosted online? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts.

Entertainment 101

Entertainment E-commerce Non-Profits Promote 101

Martech

AUGUST 3, 2021

Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. Earlier this year, Vevo launched Vevo Rewind which facilitates alignment of ads against music from specific decades — another way of targeting audiences by generation.

Cross-sell 124

Cross-sell Entertainment Launch Promote 124

Hubspot

JUNE 14, 2021

To watch videos that entertain me. When we asked consumers why they visited the world's second-largest platform, a whopping 65% of them said they did so for pure entertainment. This stat might be terrifying for marketers, especially if you sell a product that might not be considered super flashy or attention-grabbing.

Entertainment 101

Entertainment Education Trust Drivers/motivators 101

Hubspot

AUGUST 24, 2020

But if you’re considering setting up an online store, or changing your focus in response to the current climate, you might be wondering what you should sell. But before you get started, you need to decide what you’re going to sell. Entertainment. Entertainment is a large industry covering a number of different niches.

Niche 100

Niche Entertainment Retail Gaming 100

Martech

OCTOBER 2, 2023

“We scaled up our operations quite a bit to accommodate the show; we staffed up to accommodate the visitors and move them through the space. “The store got a big bump in revenue and sold merchandise they were unaccustomed to selling like wearables.” In the early days we did see huge numbers (for us).”

Gambling 121

Gambling Entertainment Education Price 121

Martech

OCTOBER 7, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C. Read more here. Quote of the day. “AI

B2B 125

B2B E-commerce Customers B2C 125

Hubspot

MARCH 9, 2021

As physical stores closed, brands struggled to keep up with online sales demand, and as members of the young-adult workforce worried about job security , brands had to take even more steps to market to the age group. Gen Z's budget-consciousness became even more apparent during 2020 and the global pandemic. Pick the right platform.

Entertainment 101

Entertainment Niche Campaign Follow-up 101

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. For example, let’s say for every new feature launch, you create a new landing page. Base your promotion plan on successful past launches and highly engaged channels. Your audience and competitors.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

A Sales Guy

FEBRUARY 1, 2021

I thought by creating a similar ad we could separate ourselves from the competition, get to markets we weren’t currently in, and create a fun and entertaining video that would drive substantial revenue from our newly released online Gap Selling Training . The net result of Cat’s selling? To be continued.

Objectives and Key Results 116

Objectives and Key Results Contract Entertainment Campaign 116

Hubspot

MAY 17, 2021

When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload. See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Focusing on selling products rather than helping your audience. Anyone else remember Smosh and Fred ? They want help.

Cross-sell 101

Cross-sell Entertainment Promote Education 101

Hubspot

FEBRUARY 23, 2018

Becoming an Entrepreneur from MIT Launch. Becoming an Entrepreneur from MIT Launch. Hundreds of thousands of people have signed up for this class on entrepreneurship. How to pitch and sell to buyers. If you’re actively pursuing a startup, you’re eligible to sign up. The Complete Product Management Course.

Finance 101

Finance Price Launch Entertainment 101

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. In this way, TikTok’s feed is similar to the suggested content that other social media platforms serve up. Above all else, make entertaining videos.

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

Salesforce

DECEMBER 1, 2021

SMBs are up against enterprise brands, and they face an age-old challenge: How do you build a successful small business ecommerce strategy with limited time, budget, and resources? . For example, the Body Shop in Brazil launched a Cyber Monday live shopping event complete with product demonstrations, skincare routines, and tips.

Entertainment 98

Entertainment Technique Conversion Up-sell 98

ConversionXL

NOVEMBER 25, 2020

We launched the larger channel back in 2012 and the smaller channel in 2019. You can break them up into three main types—education, entertainment, and self-promotional. The ones that are crushing it have figured out the formula of how to blend education with entertainment. Entertainment. Image source ).

CTR 129

CTR Entertainment Click Through Rate Education 129

Salesforce

APRIL 28, 2022

Product messaging and positioning work together and should be the North Star for any product launch. Launch your messaging and positioning strategy now. Because we sell customer relationship management (CRM) tools, our mission is to help our customers connect with their customers in new and interesting ways.

Product 98

Product Launch Entertainment Customer Relationship Management 98

Hubspot

DECEMBER 8, 2020

While some brands saw an influx of new customers that they once lost to bigger competitors, other companies lost customers to because they simply couldn't keep up with a high demand. Particularly, companies that sell essential products have created campaigns, advertisements, and messaging reminding consumers of how important the items are.

Entertainment 101

Entertainment Gambling Price Campaign 101

Hubspot

AUGUST 4, 2010

With new applications launching daily and “experts” promoting the next big thing in social media marketing, it is a fast changing and confusing industry for marketers. Marketing Takeaway: Collective buying is less about selling products and more about expanding reach and awareness. Social Magazines. Social Gaming.

Entertainment 78

Entertainment Gaming Retail Launch 78

ConversionXL

SEPTEMBER 9, 2021

It’s time to wake up to this fact and be the first in your industry to craft a radically different people-first social media strategy that is driven by the voice of your employees, customers, and influencers.” [via Smart Insights ]. Social selling app Depop does this by combining user-generated content with influencer Q&As.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Hubspot

FEBRUARY 1, 2017

As it turns out, many of our most beloved destination sites -- some of which we frequently write about and are essential to marketers -- were borderline unrecognizable when they first launched. And sure, Amazon still sells books -- and a lot more. It sells much more than just books -- it's now a full ecommerce operation.

Entertainment 78

Entertainment Networking Sports Launch 78

Hubspot

DECEMBER 11, 2019

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. While WSJ features a few Stories in each daily edition that require a swipe up for more content, they usually post one to two news pieces that are just presented in snaps. What Is Snapchat Discover?

Entertainment 101

Entertainment Promote Networking Follow-up 101

Hubspot

AUGUST 18, 2020

Sometimes, consumers don't know what they need until, well, they need it, so it's up to companies to be proactive. Apple's team probably came up with the idea to add a music player to their product stack by looking at what they already produce. That white space will help you serve your customers and improve their selling strategy.

Entertainment 101

Entertainment B2B Clients Technology 101

ConversionXL

MAY 27, 2022

Most buyers aren’t open to outbound selling. In the digital era, where people are more informed than ever about new products and the companies that sell them, demand generation marketing is critical to the sales process and, ultimately, growth. Entertains. Do we sell to large enterprise companies? With demand generation.

Real Estate 91

Real Estate Entertainment Education Lead generation 91

Hubspot

MARCH 9, 2014

In this blog post , discover how Oracle is carrying out a strategic marketing shift toward inbound using social selling. Sales relies on Marketing to attract quality leads, and marketers expect salespeople to follow up with the leads that they worked so hard to acquire. 7 Reasons Most Enterprise Websites Fall Short.

Entertainment 78

Entertainment Launch Strategize Follow-up 78

Hubspot

MAY 29, 2012

This dynamic is primarily due to the content of the video, which isn't promotional and boring, but informative and/or entertaining. Up until now, the majority of the video ads out there (both on TV as well as on the web) revolve around a product or a service and are placed in between TV shows and movies.

Entertainment 78

Entertainment Pitch Launch Gaming 78

Hubspot

OCTOBER 26, 2020

So, what do you do when you work for a brand in a place like Australia, and just can't come up with a marketing idea that takes your company to the next level? Way back in 2015, Carlton & United Breweries' team launched Great Northern Brewing Co. Four years later, Great Northern became Australia’s top-selling beer.

Territory 101

Territory Campaign Launch Objectives and Key Results 101

ConversionXL

FEBRUARY 5, 2014

This gives you ample opportunity to follow up with your podcast listeners using extremely focused ad retargeting strategies and smart email autoresponders. Up to 23% of Podcast listeners say that they plug their mp3 or smartphone device into their car stereo to listen to Podcasts nearly every single day.

E-commerce 100

E-commerce Launch Non-Profits Start-ups 100

Hubspot

DECEMBER 30, 2014

Humor is a way to sell your brand without outwardly selling something , and consumers certainly don’t want to feel like you’re taking money right out of their pockets. What better way to stand out from those that sell a product or service of similar quality and price than by letting your company’s personality shine?

Entertainment 78

Entertainment Campaign Up-sell Promote 78

Hubspot

MAY 24, 2021

Being able to thoughtfully and adeptly communicate with prospects in-person, over the phone, and via email will set you up for a long and successful career in the field. You need to have some degree of familiarity with your prospect before launching into a sales conversation. Prepare, prepare, and prepare some more.

Conversion 94

Conversion Product Process Sales 94

ConversionXL

NOVEMBER 28, 2022

You can use this to your advantage to sell more products. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. billion views.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

AUGUST 27, 2019

Remember, your followers are on Instagram for entertainment, so they don't want to feel quizzed by tough questions. Best of all, they finish their round-up of quiz questions with a "What quiz would you like to take next?" Ask followers their thoughts on a new product or service launch. Later, she posted some of her favorites.

Entertainment 101

Entertainment Follow-up Niche Retail 101

Hubspot

MAY 14, 2019

Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing.

Promote 101

Promote Retail Launch Education 101

Hubspot

AUGUST 18, 2020

They're also embracing technologies like AR/VR for entertainment or retail purposes. Even if you can't take advantage of the latest marketing technology today, it's still important to keep up with how other retailers are using it -- especially if they're selling products in a similar category as you.

Product 101

Product Retail Technology Technology 101