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4 Ways to Leverage Facebook for Marketing

Sales Pop!

Building brand awareness , enhancing customer service, boosting ROI, and fostering meaningful relationships with your customers – are just a few of the many benefits you can enjoy by using Facebook for marketing. Facebook marketing involves promoting your brand, conducting market research, and selling your product/service on Facebook.

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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. Services you provide.

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Data, AI and advertising: 2025 predictions

Martech

AI is transforming the creative process, with consumers split on its impact some embracing it, others spotting flaws, said Julie Clark, SVP, media and entertainment at TransUnion. From personalized recommendations to automated customer service, these technologies offer insights and experiences at a scale that was previously impossible.

Negotiate 129
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Why You Must First Solve Buying Pain Points in B2B Sales

Iannarino

But by rushing the deal to get to the pain points, you break B2B selling and buying. The good news is, by helping your buyer with problems related to making a purchase decision and implementing change, you increase your chances of solving the other problems that cause a prospective client to buy your product or service.

B2B 286
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How to develop a paid search strategy

Search Engine Land

Highlight your unique selling propositions (USPs) and competitive advantages to address the needs people are searching for. Non-branded search and dynamic search ads campaigns: Target broader keywords related to your product or service. Target custom segments and in-market audiences specific to your product or service.

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How AI Agents Can Enhance Your Media Operations

Salesforce

Meanwhile, ad operations teams are buried in the details of manually setting up campaigns, from validating orders to trafficking creative assets, which often requires reentering data into multiple systems. Subscribers receive faster, more personalized support, freeing care teams up to focus on complex issues.

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From Data to Delight: Why Hyper-Personalization Is the Future of Business

Salesforce

Think of next-best-action recommendations or predictive customer service. Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners? Build Your First Agent with Agentforce Create an Agentforce Service Agent to assist with recommendations and bookings.