Martech

SEPTEMBER 1, 2023

This is your list of lists: All of MarTech’s experts to follow (so far) in one place for easy access. Events Marketing Whether it’s digital or F2F, these folks know how to make your events happen. The post MarTech’s experts to follow: The lists so far appeared first on MarTech. Get MarTech! In your inbox.

B2B 112

B2B Follow-up Technology Technology 112

Search Engine Land

MAY 18, 2023

New dimensions and metrics, enhanced alternatives for manipulating event value and event count, and a novel option to match dates have been added. retailers highlighting upcoming sales or events). Independent Use of Event Value. Event value can now be used independently without associating it with a specific event.

Retail 99

Retail Follow-up Promote Engineering 99

Martech

APRIL 5, 2024

Universal Analytics audience lists will be closed. This closure could impact the activation and performance of ad campaigns that rely on these lists for targeting. This change could impact the performance of ad campaigns, especially if those conversions are used alongside Smart Bidding strategies.

Service 105

Service Campaign Follow-up Start-ups 105

Search Engine Land

NOVEMBER 22, 2023

This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations. Creating a post calendar that can be used to announce promotions or events leading up to the grand opening. Uploading photo.

Niche 122

Niche Promote Campaign Launch 122

Search Engine Land

AUGUST 21, 2023

This is the case with event parameters, which enable us to obtain relevant information about actions taking place on our website. What are event parameters in GA4? In GA4: Events allow you to measure specific user interactions on a website, such as loading a page, clicking on a link or submitting a form.

Territory 93

Territory Follow-up Price Conversion 93

Search Engine Land

MARCH 22, 2024

Spotlighting area events and recommendations. Share area recommendations and events We see success with “best of” and “top” content lists for neighborhoods and communities, area guides that review restaurants or family-friendly activities and timely information like festivals and holiday events. Managing reviews.

Real Estate 112

Real Estate Trust Healthcare Click Through Rate 112

Search Engine Land

NOVEMBER 1, 2023

Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Here is an overview of SEO best practices for managing and optimizing local listings for SEO.

Sports 123

Sports Angle Click Through Rate Engineering 123

Search Engine Land

JANUARY 11, 2023

Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Items clicked in list. Items viewed in list. Item-list click events (previously called Item list clicks). Item view events (previously called Item views).

Retail 97

Retail Promote Engineering Service 97

Search Engine Land

MARCH 20, 2024

The page the organic listing shows up on for those keywords. PPC event marketing If your business hosts an event, a PPC campaign with strict targeting can be a great way to drum up additional interest and registrations, as DigiMarCon does here when I search for “marketing conferences.” Organic clicks. Your end-all PPC metric.

Campaign 105

Campaign Strategize Follow-up Consult 105

Martech

OCTOBER 4, 2023

Please format this list in a bullet format. Format) Please format this list in a bullet format. Videos and Virtual Events: Leveraging videos and virtual events makes it easier for customers to consume content, enhancing engagement and providing opportunities for personalized interactions. Keep it professional.”

Campaign 138

Campaign Technology Technology Growth 138

Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. While not on my list, I want to mention a few tools I would use if my current role required them. Learn more : Anthropic.

Strategize 132

Strategize Education Price Service 132

Martech

FEBRUARY 5, 2024

Interactive webinars add on-demand functionality Our schedules can get in the way of attending live events, but this is no longer a blocker for interactive webinars. Now you can publish webinar recordings for those who didn’t attend the live event, creating on-demand webinars. Filter any activity that matches with anything on the list.

X-functional 104

X-functional Angle User Experience Presentation 104

Search Engine Land

JULY 24, 2023

Event revenue. In a GA4 update posted to the Google Analytics announcement page, a statement read: "We recommend updating any explorations that use the Ecommerce revenue or Event revenue metric to now use the Purchase revenue metric." "To What has Google said?

Customers 98

Customers Promote Campaign Engineering 98

SaaStr

APRIL 13, 2024

They assemble a list of companies they should pay attention to based on media, events, and customer and partner conversations. If you are #1 in an important space, the potential acquirers, if there are any, will eventually pay attention. Second, get attention. Acquirers read TechCrunch just like everyone else.

Cross-sell 107

Cross-sell Engineering Conversion Product 107

Search Engine Land

FEBRUARY 2, 2024

While curating your keyword list, ensure local keywords have a map pack on the SERPs. For instance, if you’re a real estate agent operating within a 100-mile radius, don’t set the grid for the entire distance, as your listing may not rank that far. That should be set up as an event in GA4. Primary category they use.

Conversion 133

Conversion Real Estate UX Service 133

Search Engine Land

NOVEMBER 8, 2023

Drag and drop the Event button from Node Type to the Starting Point. One benefit of GA4 is the default Events tracked for you without any effort from you required ( you can see the full list here ). At this point, a menu will pop up for you to select what Event you want to dive into. Are you surprised by what you see?

User Experience 110

User Experience Start-ups Follow-up Gaming 110

Martech

NOVEMBER 8, 2023

.” That gives a flavor of the countless conversations being had in the halls of MOPs-Apalooza, the first full-scale live event put together by MO Pros , the community for marketing operations professionals. Last year had seen two smaller events, “ Summer Camps ” as they called them. but it has been a fun event.

Presentation 97

Presentation Technology Technology Launch 97

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. You need to be on top of everything all the time and long before the event begins. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. Before that he was V.P.

Management Consulting 108

Management Consulting Consult Follow-up Education 108

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. What do you want to achieve with your event?

Lead generation 93

Lead generation Follow-up Negotiate Promote 93

Search Engine Land

FEBRUARY 14, 2024

With regulatory changes and events like third-party cookie deprecation planned for later this year, advertisers need to implement solutions like consent mode to ensure their audience and measurement solutions like GA4 continue to work effectively without disruption. Get your consent in order.

Campaign 128

Campaign Engineering Process 128

Search Engine Land

JUNE 15, 2023

Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions with regards to ad placements and campaigns moving forward. You’re all set!

Referrals 104

Referrals Campaign Engineering Conversion 104

SaaStr

SEPTEMBER 4, 2023

Katy Hammond of 5-time SaaStr Annual sponsor couldn’t make SaaStr Annual this year so she put together a list of top tips for folks manning booths at Annual — and in general. I loved the list, so I’m “borrowing” it below. She hit 183% of plan with these tips. .

Pitch 92

Pitch Follow-up Meeting Conversion 92

Search Engine Land

APRIL 30, 2024

Compile your target and anti-audience lists Once you understand who to target and who to dissuade from clicking your ads, it’s time to create detailed audience lists. These two lists will essentially be mirror opposites. However, this ad should target a more niche market.

CTR 89

CTR Real Estate Legal Clients 89

Martech

MARCH 8, 2024

While this is not a comprehensive list, I have included some of the resources I have found to be the most valuable. While the cost of these programs isn’t as affordable as some of the other options on this list, I think there’s an argument to be made to have your employer cover the costs for this training.

Education 102

Education Entertainment Networking Legal 102

Search Engine Land

MARCH 30, 2023

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. To set up GA4 properly, you should think through the events that make sense to track for your site. This can’t be disabled.

Gaming 91

Gaming Start-ups Follow-up Conversion 91

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. ” The original CTAs are labeled “Calls-to-action” in the Campaigns tool and “CTAs (Legacy)” during creation.

A/B testing 90

A/B testing X-functional Campaign Contact 90

Search Engine Land

SEPTEMBER 19, 2023

Virality/trending topics : If there is a large surge in keyword searches around a specific event, person, product/service, or company, Google is more likely to pick up that keyword in Google autocomplete. This could lead users to trust these results more, even though they might not be as reliable as the other results on the list.

Legal 134

Legal Engineering Follow-up Trust 134

Martech

JUNE 16, 2023

Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions about ad placements and campaigns moving forward. A new window will then pop up on your screen with all 170 new fields listed.

Referrals 101

Referrals Follow-up Start-ups Conversion 101

Martech

OCTOBER 23, 2023

Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. Many on the list are marketers and entrepreneurs themselves. One thing is certain — digital transformation affects the entire organization.

Pharmaceutical 119

Pharmaceutical Healthcare B2C Strategize 119

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. This new feature allows you to choose a percentage or a count of list members who will be added to a new static list. Previously, only active lists allowed cloning. Watch a video about this release here.

A/B testing 94

A/B testing Campaign Contact CRM 94

Partners in Excellence

DECEMBER 29, 2023

They clearly have no idea about me or the company, they have just harvested a list. You saw that I attended an event and you have a thought about something that may have happened at the event. I’ve gotten used to ignoring those that are addressed to D.A. Brock, or refer to my company as Excellence or Excellenc.com.

Presentation 98

Presentation Meeting Sell Prospecting 98

Martech

SEPTEMBER 24, 2022

Topping the list of interests is music, according to a new study by Reach 3 Insights, which polled 401 consumers over the summer. The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox. They sold thousands of $333 NFT virtual wearables in minutes.).

Gaming 117

Gaming Launch Meeting Product 117

SaaStr

MAY 26, 2023

Below is a list of ancillary events happening during SaaStr Europa either hosted by SaaSt, one of our trusted sponsors or friends. Get your Pass to attend here Chargebee and friends are hosting an event from 7pm-10pm at Wapping tavern. Monday, June 5th: The team at Paddle is hosting a breakfast meetup to kick off the week.

Trust 99

Trust 99

Martech

OCTOBER 24, 2022

Mark an event as a conversion. Nomenclature reminder: In GA4 any interaction with a website or app is an event. To measure events, they must first be marked as a conversion. GA4 automatically designates the following events as conversions. You can also mark an additional 30 conversion events per property.(

GTM 122

GTM Start-ups Follow-up Conversion 122

SaaStr

JUNE 27, 2023

So we use SaaStr itself as a lab for a lot of learnings, including just what folks want from field marketing and events. Brand marketing, meeting with customers, and pipeline influence have fallen down the list. The theme for 2023 is clear: leads and pipeline. So we modified things to focus on qualified leads. The result?

Pipeline 81

Pipeline Meeting Customers Growth 81

Search Engine Land

SEPTEMBER 7, 2023

Events is where you can create some events in GA4. I say “some” because while GA4 may look like it can handle custom events, the truth is that this event setup is only good for destination-based events (i.e., Conversions Here is where you can designate any of your events as conversions.

GTM 141

GTM Campaign Follow-up Start-ups 141

Search Engine Land

NOVEMBER 8, 2022

Author’s Note: The setup paths listed below are accessed within the GA4 platform itself and you must have Admin privileges). Here is the path to set this up within GA4: Admin > Property > Data Stream > Configure Tag Settings > Show More > List Unwanted Referrals. In GA4, everything worth measuring is an event.

Referrals 98

Referrals Conversion Engineering Follow-up 98