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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Dig deeper: Rethinking fit, growth and go-to-market for the modern startup 2. Some were B2C, many were B2B. Are you kidding?

GTM
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How task automation streamlines go-to-market strategies

Highspot

Key Takeaways Leveraging go-to-market (GTM) task automation can ensure more on-time follow-ups with personalized content delivery to high-value prospects in your sales pipeline. What is go-to-market task automation? It also impacts your revenue performance.

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How to make the jump from product-market fit to platform-market fit

Martech

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Product-market fit. Platform-market fit. He knows that this is no small feat.

GTM
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Half of Sales & Marketing Hires Will Leave Within 2½ Years. The Data Behind It.

SaaStr

Pave data from 396K+ employees reveals the uncomfortable truth about go-to-market turnover — and why it’s actually not as bad as you think. The median tenure for Sales and Marketing hires? That means half of your go-to-market team will be gone before they hit their third anniversary. But also sobering.

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Why ‘risk on marketing investment’ is the new ROMI

Martech

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. That would be bad.

GTM
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5 Interesting Learnings from ServiceTitan at $840,000,000 in ARR

SaaStr

FinTech products like credit card processing, ACH, and consumer financing not only drive revenue but also deepen customer reliance on the platform. But this transition isnt easyit requires enterprise-grade features, dedicated sales teams, and a shift in go-to-market strategy.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

During this stage, SaaS businesses often expand their teams, invest in marketing, and refine their go-to-market strategies. As the market matured, the e-signature technology became commoditized, with competitors like PandaDoc and HelloSign offering similar capabilities at lower price points.