article thumbnail

The Secrets to Aligning GTM Teams & Finance to Scale by 10X with Subskribe Founder Prakash Raina and Okta VP Finance Leslie Hui (Video)

SaaStr

What is the secret to aligning go-to-market teams and finance teams? These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. is an adaptive system, and companies focus on strategies to help them achieve 10x growth. Common SaaS strategies for 10x growth.

Finance 80
article thumbnail

PayPal launching ad network fueled by user purchase data

Search Engine Land

The move follows other finance giants like JPMorgan Chase entering the retail media ad space by monetizing their customer data. PayPal’s ad ambitions come as the company ais to rebound from recent struggles, including major layoffs and a stock slide after forecasting muted profit growth this year. Between the lines.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Lessons Learned When Scaling Product-Led Growth and Sales Motions Beyond $100M with Cloudinary VP of Developer Experience Sanjay Sarathy

SaaStr

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. Lesson #3: Treat PLG and Sales Motions as a Continuum If you fast forward a few years from launch, Cloudinary found that customers on a self-service plan started to expand.

Growth 102
article thumbnail

Balancing Hyper Growth with Risk: Secrets to Scaling with Brex’s COO and Alloy’s CRO

SaaStr

Brex is a company that provides credit cards for startups, and Alloy provides financing for small businesses. Both companies have achieved rapid growth by offering products and services that are tailored to and evolve to the needs of their customers within a highly regulated space. Brex saw both a risk and reward opportunity.

Growth 94
article thumbnail

How Codecademy Saw 5X Growth with Strategic Testing

ConversionXL

As part of the growth team, we were tasked with experimenting on any part of the business that could drive an impact, so we focused on the big, key levers of our monetization flow. . So we settled on growth levers at the bottom of the funnel–experimenting with pricing, the checkout page, plan mix, and our trial model.

article thumbnail

4 Opportunities in The $884B Home Improvement Business

Hubspot

Among those who opened for business in 2023, the home services category saw the highest growth, with 278k new openings. Renovation Finance Let’s be honest, home renovations can be a money sink. We previously wrote about how Americans are leaping into entrepreneurship at record rates. Source: Bloomberg It’s not hard to see why.

article thumbnail

From $11 in the Bank to Selling for $187M: 6 Things Wisely Did Right

Sales Hacker

Co-Founder & CEO Mike Vichich and Co-Founder & CPO, Tyler Felous , launched and subsequently killed three different consumer apps before launching Wisely, but at the same time, the quality of their software was improving. Then, the only outcome becomes growth. At one point, Wisely had less than $11 in their bank account.

GTM 91