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How marketing leaders can transform marketing from a support function to a growth driver

Martech

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. In essence, marketing needs to reframe its purpose within the organization.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Simply put, it’s all about basic math: while AI can amplify results, it multiplies based on the team’s existing strengths. For example, 8×2 yields 16, and 8×1 yields 8 — but 8×0 still results in 0.

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How to use generative AI to reduce friction and convert car buyers

Martech

To address these challenges, we are testing a generative AI pre-approval bot to overcome these objections and convert more customers. As a result, the traditional pre-approval process, which often requires sharing financial information over the phone or in a dealership, can be a significant barrier. and “What’s my down payment?”

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Why your marketing isn’t working — and how an audit can help fix it

Martech

There are several key factors to consider when conducting a detailed marketing audit. Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder. Imagine your business provides services to help other companies manage their finances and payroll.

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How to manage SEO campaigns during economic downturns

Search Engine Land

As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. What objections they have. How they view their own finances. Pricing pressures : As consumers go through times of economic uncertainty, consumer confidence and priorities in spending disposable income change.

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11 Ways Sales Job Seekers Can Stand Out, According to Recruiters and Sales Leaders

Hubspot

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” We placed a candidate for a sales role at a fintech company, and the hiring manager told us they would rather train a finance expert in sales than train a great salesperson in finance. You can’t escape it. Same story.

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How to unlock the power of personalization through edge computing

Martech

Examples of real-world edge computing include: Smart cameras with built-in AI processors can perform object detection, facial recognition or other analytics right on the device, sending only relevant data or alerts to a central system. For CMOs, this isn’t a shiny object. And that’s the beauty of edge computing.