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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps. Click to enlarge.

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Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte

SaaStr

I’m in the UX Slack channel reporting bugs and that helps people know that, ‘Hey, this is valued in the culture’ and that we all need to use the application and understand the customer experience. “It does start at the top,” René explained.

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8 More SaaS Tools and Freebies For All Your WFH Needs

SaaStr

Divvy is a seamless expense management software combined with the world’s smartest business card giving your company total control of finances. UruIT is a top software development agency that offers services such as product discovery, web & mobile app development, product management, Machine Learning consulting, and UX design.

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GTM 79: Surviving and Thriving with Frugal, Gorilla GTM Against Giant Incumbents | Amit Pande

Sales Hacker

In a prior life, Amit also led product and UX teams at Yahoo and Oracle. Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS).

GTM 106
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13 essential SEO skills you need to succeed

Search Engine Land

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. Adapting, finding new ways, and exploring all resources for technical, on-page, IT, UX and off-page factors are all critical to success. Just because eBay, the BBC, Amazon, etc. ” Corey Morris , Chief Strategy Officer, Voltage. Experimenting.

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How to Optimize a Site Without a Clear Online Conversion

ConversionXL

A leading home-finance company, for example, implemented an “executive dashboard” that eventually grew to encompass nearly 300 measures. I’m sure there’s an example out there somewhere where someone quantifiably reduced the UX of a site and increased conversions – but I’ve never heard of such a thing.

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Email outreach for marketers: Measuring and optimizing performance

Martech

Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Imagine you’re offering UI/UX optimization to a Director of Marketing. Instead of providing your benefits, highlight your success with improved UI/UX, leading to a surge in visitor-to-subscriber conversions.