Martech

DECEMBER 19, 2024

If you already have defined market segments, thats great. If you dont have clearly defined segments, you may want to check out my video on AI-enhanced market segmentation. It will set-up nicely for selecting and prioritizing the best segments for your campaign. Email: Business email address Sign me up! Processing.

Profit margin 114

Profit margin Clients Growth Technique 114

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. Social media marketing is essential for both startups and large corporations. Influencer and community marketing are becoming increasingly critical.

X-functional 113

X-functional Territory Customer Relationship Management CRM 113

Martech

SEPTEMBER 23, 2024

Budget management: The martech manager may also be involved in managing the budget for marketing technology investments, ensuring that resources are allocated effectively to support marketing initiatives. Email: Business email address Sign me up! Please keep language simple, so everybody on the team can understand. Processing.

Technology 109

Technology Technology Customer Relationship Management Campaign 109

Heinz Marketing

JULY 25, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, we value continuous improvement and growth and we care about being in-the-know about the latest marketing strategies and best practices so we can deliver the best work to our clients. What is Go-to-Market?

Go To Market 97

Go To Market GTM Growth Consult 97

Hubspot

NOVEMBER 21, 2018

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

Go To Market 101

Go To Market Process GTM Education 101

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Promoting high performing mid-market reps. Sales strategy.

Go To Market 88

Go To Market Up-sell Sales Strategize 88

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) And thank you all for rocking with us every week.

GTM 101

GTM Engineering Electricity X-functional 101

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Many make this shift reactively rather than strategically. Rather than resisting the transition, companies should follow customer behavior signals and build a sales motion that complements, rather than competes, with PLG.

Growth 79

Growth GTM Product Government 79

Martech

MAY 13, 2024

Since Marc Andreessen brought “Product-Market Fit” into mainstream startup vocabulary in 2007, this term has been seen as the ultimate goal for startups, often viewed as the holy grail of initial success. Its interpretation varies widely, leading to strategic misalignments that can quietly derail a company’s growth trajectory.

Go To Market 55

Go To Market Growth GTM Strategize 55

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Over time, as Zapier built up these integrations, it became the go-to solution for connecting tools that didn’t have direct integrations.” -Eli Or, ICP marketing.

Product 67

Product GTM Niche Growth 67

Gong.io

OCTOBER 19, 2021

For a long time, sales leaders thought that the way to give sales teams a leg up was to help them target the right buyers in the right ways. But if you thought that gifted reps and some targeted marketing would get your team to the top, pull up a chair. Tons of software came along to do that quite effectively in recent years.

Quota 164

Quota Sales Strategize Cross-sell 164

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

B2C 121

B2C Pipeline SQL Strategize 121

Heinz Marketing

FEBRUARY 4, 2020

It’s one thing to have your sales and marketing teams agree on objectives. That strategic alignment is common. What foundational and operational best practices have they followed? Prioritizing operational alignment between sales and marketing has to be a top priority at the highest levels of the organization.

Construction 130

Construction Sales Strategize Campaign 130

Sales Hacker

SEPTEMBER 19, 2023

Sam McKenna is the founder of SamSalesConsulting , previous to that she spent 6 years at On24 ending up as their VP of Enterprise Sales, She then jumped over to LinkedIn as their Head of Enterprise Sales. Sam is also an advisor for high growth companies. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 127

GTM Trust Cold Call High impact 127

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. They determine what attributes the product needs to win against the competition.

Product 127

Product E-commerce Strategize B2B 127

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The State of Sales Jobs From week to week, it can feel like sales roles are up, and the next down. Help your team close more deals.

GTM 124

GTM Sales Growth Represent 124

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Go-to-market motions are shifting.

GTM 126

GTM UX Go To Market CRM 126

SaaStr

JULY 7, 2022

In these instances, you will want to set up informational interviews with strong department heads external to your company in the areas where you’re not an expert. You really want to see what great looks like for each role, so you can go and try to find it.”. Mistake 3: Not appreciating go-to-market as a strategic advantage.

GTM 111

GTM Strategize Engineering Go To Market 111

SaaStr

DECEMBER 11, 2020

Now more than ever, an independent software vendor’s (ISV’s) path to profitability depends upon the strength of their go-to-market strategy. ——— Blog post brought to you by: The post The Channel Maturity Scale: How Do You Measure Up? appeared first on SaaStr.

Profit margin 119

Profit margin Strategize Networking Follow-up 119

Veloxy

MAY 3, 2022

KPI Dashboards are perfect for any sales manager to keep tabs on how all of their team’s small wins add up to more revenue. SBI Growth Advisory, formerly Sales Benchmark Index, is one of the nation’s pioneers and leaders in go-to-market revenue growth consultation. SBI Growth Advisory's KPI Dashboard. Is this free or paid?

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Highspot

DECEMBER 19, 2024

Deeper Engagement: Sellers gain visibility into how buyers interact with content, enabling more tailored follow-ups. Consistent Messaging: Centralized content management ensures everything shared is on-brand and up-to-date, which builds trust with buyers. its a powerful way to stand out.

GTM 52

GTM Niche B2B Sales 52

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. People: Your revenue teams include sales, marketing, and customer success.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Sales Hacker

OCTOBER 4, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

GTM 111

GTM Launch Education Account management 111

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. While it may feel like it’s everywhere and hard to keep up with, we’re in the early innings. Check out Attention.

GTM 116

GTM Sales Pipeline Growth 116

Sales Hacker

DECEMBER 21, 2017

Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. . Sales Ops has expanded its role to include nearly all functions that provide strategic insight needed by a sales team to achieve sustainable growth.

Territory 106

Territory Non-Profits Contract Quota 106

Gong.io

SEPTEMBER 9, 2021

Subscribe here and follow me to read upcoming research. I don’t just sell — I coach and direct a go-to-market team.”. Decisions makers: Senior leaders and executives who care about how the purchase affects their budget, strategic goals, and org alignment. It’s about stakeholders. How to win as a team.

Closing 162

Closing Sports GTM Legal 162

Martech

OCTOBER 14, 2022

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. What is a chief marketing officer (CMO)? Get MarTech!

Non-Profits 126

Non-Profits E-commerce Consult Strategize 126

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM 84

GTM Engineering Customers Cross-sell 84

SBI

MARCH 8, 2018

Chris: SAVO is a game changer for our customers because instead of just focusing on solving tactical pains like helping sellers find content easier, we focus on helping organizations align the sales organization to strategic corporate initiatives and changing market conditions. Diagram #1).

Gaming 55

Gaming Strategize Government Cross-sell 55

Sales Hacker

OCTOBER 19, 2022

Her career in the space began immediately following college, and she hasn’t left since. Bigger strategic lifts require more intention. It’s extremely rare that the strategic context of the Head of Sales’ last company is the same at the new company.”. Overcomplicating compensation. Lori Richardson knows sales. Doing it alone.

Commission 125

Commission Finance Quota Sales 125

Sales Hacker

FEBRUARY 20, 2023

These leaders are looking for the right person to own the implementation and management of their company’s go-to-market tech stack. This usually includes a CRM and marketing automation plus any other systems related to sales, marketing, and customer success. Related: Is a Revenue Operations Career Right for You?

Strategize 95

Strategize Consult Growth CRM 95

SaaStr

NOVEMBER 1, 2022

Many of them will get gobbled up by the large platforms. Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . US companies follow the same model when they start in India. Learnings on GTM.

GTM 119

GTM Niche Cross-sell Contract 119

Gong.io

JUNE 11, 2021

Rapidly evolved into a strategic, go-to-market function. They continue, “What was once the responsibility of product marketing, sales operations, or of a single sales trainer, sales enablement is now supported by dedicated teams founded within the sales organization” (bold is mine). and so on) to the following: .

Objectives and Key Results 103

Objectives and Key Results Price GTM Territory 103

Hubspot

DECEMBER 4, 2024

In this post, I’ll explore specific ways that AI is transforming businesses of all sizes, why it could be a worthwhile investment, and I’ll also share what you need to know to get your business up to speed, equipped for anything, and ready for future developments in tech. AI can help you go to market faster.

Service 64

Service Manufacturing Prospecting Campaign 64

SaaStr

JANUARY 3, 2023

If you’re a go-to-market operator, you know this new imperative is not an either/or. RevOps as a unifying force in go-to-market strategy. Companies’ go-to-market approach is becoming more complex as customer expectations change. Your enterprise must grow, and profitably. Achieving alignment .

Growth 105

Growth Drivers/motivators Go To Market Sales 105

SaaStr

JUNE 8, 2022

Teams end up spending more time working through the process than they do actually communicating with customers. Markets are always changing with more competitors entering and new needs emerging. . Figure out your strategic objectives. Are you looking to drive broad-reaching awareness around the market problem you solve?

Campaign 122

Campaign B2B B2C Click Through Rate 122

Heinz Marketing

NOVEMBER 26, 2021

Using data housed in both your CRM and your MAP , you can: See what customers buy, what content they consume, the nature of their conversations with sales reps, and more that helps you understand what problems, solutions, and themes your marketing efforts should focus on. Buying Committee (this is something you’d set up in your settings).

CRM 122

CRM Contact Campaign B2C 122