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Gross Profit Margin: How to Calculate It and What It Tells You

Salesforce

Gross profit margin (GPM) is a key financial metric that measures your company’s profitability. This blog post takes a closer look into the intricacies of gross profit margin, exploring its formula, calculation, and interpretation. What well cover: What is the gross profit margin? What is the gross profit margin?

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Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce

Watch the demo Benefits of promotional pricing Why would a business want to lower its profit margins voluntarily? With a promotion driving demand, clearing out old goods can make room for new ones and free up working capital. The discounts are steeper and not marketed in advance. Warehousing unsold merchandise costs money too.

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9 Common Things that Stunt Business Growth (and What to Do about Them)

ConversionXL

The growth team should be made up of people across the company from all departments and seniority levels. Open up communication between agencies on platforms such as Slack so they know what the other is doing and can look for ways to collaborate. Their task? A few things I would suggest: Align and link their goals.

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Search Engine Land Awards 2023: Complete finalists list

Search Engine Land

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Million Via SEO Migration strategy for the win.

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What is price sensitivity? How it affects sales and profitability

PandaDoc

These individuals are more likely to do the following: Compare prices across varying brands and platforms. For businesses, selling to buyers with high price sensitivity usually means operating in more competitive environments where even minor pricing missteps can impact market share. Delay or avoid purchases if prices increase.

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Why you don’t need a CMO… yet

Martech

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. What is a chief marketing officer (CMO)? Growth driver.

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3 search misconceptions about affiliate marketing debunked

Search Engine Land

A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. I come up against frequent misconceptions you may carry yourself: Affiliate cannibalizes attribution. Affiliate steals clicks from brand properties and drives up CPC. a makeup brand might be outbid by Sephora).