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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary. The full spec requirements can be found here.

Gaming 84
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7 tips to improve your website speed in 2024 by DebugBear

Search Engine Land

A fast-loading website provides a good user experience and helps increase conversion rates. Analyze a network request waterfall for your website A request waterfall visualization can tell you exactly what happens when opening your website. Speed up the resource requests themselves. Ready to make your website fast?

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Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

Search Engine Land

MFA websites are sites created primarily for profit through advertising and generally provide a poor user experience, potentially damaging the reputation of digital advertising overall. Adalytics is a crowd-sourced advertising performance optimization platform that was set up to review and improve the digital advertising landscape.

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Improving site speed for conversions: Best of the MarTechBot

Martech

Research consistently shows that faster-loading websites lead to better user experiences, which in turn can significantly increase the likelihood of conversions. What are best practices for monitoring and improving site speed to ramp up conversions and revenue? Email: Business email address Sign me up! Processing.

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How to optimize Google Core Web Vitals with real user data by DebugBear

Search Engine Land

Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website. Real user monitoring data can tell you how well you do on Core Web Vitals and what you can do to improve them. Lab data is collected in a controlled test environment.

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How to build a B2B brand that delivers lasting value

Martech

Some were pretty but lacked features, while others prioritized hidden fees over user-friendly functions only after I signed up and moved my money in. Needless to say, I felt frustrated and stuck with a banking experience that wasn’t living up to the hype. I will focus on people who want [desire].

B2B 110
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Salesforce Inbox or Veloxy: Which is the Better Inbox Sidebar App?

Veloxy

Sign up for free What is Salesforce Inbox? That way, you know exactly when to follow up, giving you the best chance to close more deals. These insights can help fine-tune your follow-up, making each interaction more effective and timely. Need to set up a meeting or check availability? Get a Demo Today.