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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary. The full spec requirements can be found here.

Gaming 93
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7 tips to improve your website speed in 2024 by DebugBear

Search Engine Land

A fast-loading website provides a good user experience and helps increase conversion rates. Analyze a network request waterfall for your website A request waterfall visualization can tell you exactly what happens when opening your website. Speed up the resource requests themselves. Ready to make your website fast?

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Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

Search Engine Land

MFA websites are sites created primarily for profit through advertising and generally provide a poor user experience, potentially damaging the reputation of digital advertising overall. Adalytics is a crowd-sourced advertising performance optimization platform that was set up to review and improve the digital advertising landscape.

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How to optimize Google Core Web Vitals with real user data by DebugBear

Search Engine Land

Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website. Real user monitoring data can tell you how well you do on Core Web Vitals and what you can do to improve them. Lab data is collected in a controlled test environment.

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Instagram Ads on Reels now available to more marketers

Search Engine Land

Now, Instagram Ads on Reels is being expanded further so that more advertisers can try the product on the social networking platform. How it works : Image ads are displayed to Instagram users directly on Reel content – so there is no interruption to the person watching the Reels. Get the daily newsletter search marketers rely on.

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3 Easy Outside Sales Tips to Double Your Closing Ratio

Veloxy

What if I told you that you could double (perhaps triple) your close rate by following 3 simple outside sales tips. When done properly, the following outside sales tips will help you double your sales closing ratio in as little as three months. What’s an outside sales rep like yourself to do? Would you be interested? Want proof?

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Microsoft rolls out predictive targeting to all advertisers

Search Engine Land

The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. How to set it up. Make sure your landing page provides a good user experience. Microsoft shares best practices.