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Your emails belong in Promotions — and that’s a good thing

Martech

” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Marketers, let’s be clear: The Promotions tab is not the spam folder. And if you’re sending promotional email? Email: Business email address Sign me up! Processing. It belongs in Promotions.

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Lead Generation Process Flow Chart – Here’s What You Need To Know

ClickFunnels

The post Lead Generation Process Flow Chart – Here’s What You Need To Know appeared first on ClickFunnels. A lead generation process flow chart can help you understand the lead generation process. The Classic Lead Generation Process Flow Chart. Building a following on social media. Continue reading….

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Creating A Sales Prospecting Process That Works

ClickFunnels

The post Creating A Sales Prospecting Process That Works appeared first on ClickFunnels. How to create a sales prospecting process that works? Follow us on Instagram! Sales prospecting is the process of turning a potential customer into a lead by getting them interested in your product. Sounds interesting?

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Measuring customer acquisition cost: Best of the MarTechBot

Martech

Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period. Promotional events and campaigns. Prompt: How to calculate CAC? Marketing software and tools.

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iOS 18: Brace yourself for the new Apple Mail inbox

Martech

This might not be a big deal if your emails already follow best practices (which I’ll get to in a minute), but if they don’t, AI might not properly read your email content, which could produce suboptimal summaries. Promotions. If you needed a reason to pivot from more promotional emails, this should be it. Processing.

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Moving up with marketing operational maturity

Martech

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. Process performance measures. What type of data does your organization gather? Time tracking.

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Aflac’s approach to Gen Z engagement

Martech

But it’s clear that consumers of all ages expect to have the choice to engage with brands, regardless of whether it’s a simple product or a more complex process like filing an insurance claim. And if they prefer to file a claim digitally, they can follow a similar digital flow through the same Aflac mobile app. But Aflac wants them to.

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