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This day in search marketing history: January 13

Search Engine Land

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

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Re-air: BeCOME an Ally with Gavriella Schuster

criteria for success

Gavriella is based in Seattle, Washington. How to promote and nurture inclusion. Follow us on Twitter! You may have even seen her TEDx talk on how to BeCOME an Ally. I hope you enjoy our conversation! Discussion with Gavriella Schuster. In this episode, we talk about: The differences between diversity, equity, and inclusion.

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BeCOME an Ally with Gavriella Schuster

criteria for success

Gavriella is based in Seattle, Washington. How to promote and nurture inclusion. Follow us on Twitter! You may have even seen her TEDx talk on how to BeCOME an Ally. I hope you enjoy our conversation! Discussion with Gavriella Schuster. In this episode, we talk about: The differences between diversity, equity, and inclusion.

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The Mets, Red Sox, New York Times and more in this week’s martech AI roundup

Martech

The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” Google disagrees with that description, to put it mildly.

Pitch 92
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I Failed at Podcasting, and So Can You

Hubspot

My Georgetown graduate students desperately needed to get away from books and learn about start-ups through real world experience. And Washington, D.C. Ensure your podcast can show up in search. If you have an established email list with thousands of followers, the launch of a podcast can be much smoother.

Launch 88
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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

While there are plenty of benefits to social media, and while it is currently a necessary channel for promoting your products/services, my little millennial brain craves more meaning in my life. That’s why I think it’s so important to promote your podcasts through other channels, because the app/platform spaces are highly competitive.

B2B 101
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10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby

Hubspot

Our monthly ad round-up features a German-produced animated short, a delightful Danish beer ad, and a clever insurance spot from Japan starring a rugby team from New Zealand. BBDO New York resurrected a little-known story from the Revolutionary War to promote Pedigree's "Feed the Good" campaign. That really was the inspiration.