Score More Sales

NOVEMBER 26, 2013

The biggest reasons that you should be on LinkedIn now if you are in sales or in a company that sells products or services are: Your LinkedIn profile acts like an “on-line” trade show booth – 365 days a year, 24 hours a day, 7 days a week. This first step – creating or improving your profile is the foundation to success.

Niche 90

Niche Referrals Outside Sales Networking 90

Sales Hacker

DECEMBER 18, 2019

There’s no better way to learn than from the people building the playbooks at companies similar to yours. Time for Sales Hacker’s annual Top 10 Sales Trends and Predictions for the Future of Sales in 2020. This year also marks the 5th year of my predictions posts! Wow, time flies. 10 Trends and The Rise of Sales Tech. But don’t worry.

Sales 59

Sales Consult Technology Technology 59

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Campaign 78

Campaign Technology Technology Engineering 78

SalesLoft

SEPTEMBER 2, 2013

Reps brag about “winning deals” as if it was at the customer’s loss. Fortunately, customer service and success teams have it right. We’re smack dab in the middle of a worldwide business trend to be delightful to our customers…to love our customers and put them at the center of our universe.

Sales 52

Sales Prospecting Promote Price 52

PandaDoc

APRIL 27, 2018

A business plan is essential to your company’s success. Whether it is insufficient market research, financial planning, management, lack of social media presence, website or something else, these mistakes all boil down to a lack of planning that can be traced back to the roots of your company: the business plan. Who are your customers?

Transportation 84

Transportation Niche Profit margin Objectives and Key Results 84

ConversionXL

APRIL 24, 2014

Of all of those free ebooks, courses & discount codes, how many of those companies did you ever actually become a customer of? It’s not just this company though, searching through all of the messages in my inbox that say “please confirm your subscription”, I see a graveyard of missed opportunities.

Price 126

Price Contact Campaign Up-sell 126

Hubspot

FEBRUARY 26, 2015

More traffic, visitors, and customers? More time in your day to do the things you love? Take your marketing data, for example. Though having data about your marketing programs is crucial to analyzing your success and making changes to future programs, some individual metrics aren''t actually that helpful.

Contact 78

Contact Lead generation Conversion Follow-up 78

Hubspot

FEBRUARY 4, 2016

Starting up a business is hard work. The formula to produce luck for you and your company, then, is as simple as identifying your opportunities and putting action behind them. It’s easy to recognize that a collaboration with Beyoncé will grow your brand awareness and sales. Any successful entrepreneur will tell you that.

Government 49

Government Launch Account management Growth 49

Hubspot

JANUARY 2, 2013

A new year means a clean slate for your organization’s fundraising strategy. So, in addition to eating less and working out more (hah, we'll see how long that lasts) we thought up some resolutions that your nonprofit organization might want to write down for the coming year. Inviting past participants to your next event?

Campaign 75

Campaign Networking Follow-up Start-ups 75

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Lead generation 76

Lead generation Launch Networking Promote 76

Hubspot

FEBRUARY 19, 2013

I mean, what's working? Well, the good news is, a veritable Vine flop isn't going to do your brand a ton of harm -- unless you're like, incredibly offensive or something. Because while we love to encourage experimentation in your marketing, we hate to see you waste your time. What Doesn't Work With Vine.

Follow-up 77

Follow-up Launch Service Start-ups 77

Hubspot

MAY 8, 2014

Whether you’re new to the block or a veteran marketer, you conceptually know that the first step in any successful inbound strategy is to attract strangers to visit your site. But it shouldn''t be the forgotten part of your marketing. But it shouldn''t be the forgotten part of your marketing.

Engineering 76

Engineering Follow-up Prospecting Presentation 76

Hubspot

JANUARY 4, 2016

Nonprofits have two goals: to win supporters to their cause, and to convert those supporters to donors or members to support their work. The first step is to take a look at the marketing landscape at large to see where it’s moving — and what obstacles could be a roadblock to your success. But where should you start?

Campaign 51

Campaign Start-ups Relationship building User Experience 51

Hubspot

JANUARY 7, 2013

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. 1) Between You and Your Website.

Real Estate 75

Real Estate Education Trust High impact 75

A Sales Guy

AUGUST 16, 2016

You know what they say, it’s like “Oh, I had a bad day at work,” or, “The kids are causing this,” or, “I don’t like this,” but okay, let’s try to fix it. You know your business. A little while back I spoke in Austin at the #FlipMyFunnel conference. ABM is hot right now. You got it.

Up-sell 64

Up-sell Start-ups Clients Trust 64

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. Let’s flip the script: Your intellect, emotion, instinct, and empathy as a woman are what make you both a valuable human and invaluable company asset. What is one a-ha moment you’ve had in your sales career?

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Search Engine Land

JANUARY 30, 2023

Also on this day Google Search Console error reporting for Breadcrumbs and HowTo structured data changed 2022: This change may have resulted in seeing more or less errors in your Breadcrumbs and HowTo structured data Search Console enhancement and error reports. Bing increased these limits by 1000x and removed the monthly quota.

Entertainment 92

Entertainment Launch Engineering Government 92

Sales Hacker

DECEMBER 9, 2019

Are you looking for B2B sales techniques that actually work? Today, we’re going to fix that… Keep reading to learn 7 B2B sales techniques that ACTUALLY work: Target with a Cannonball NOT a Shotgun. My goal now is to share the ideas that ACTUALLY work out in the field and in practice. You’re not alone!

Technique 81

Technique B2B Negotiate Cross-sell 81

SaaStr

JUNE 1, 2021

million in 2013 to $115.9 As part of the run up to 2021 SaaStr Annual in the SF Bay Area Sep 27-29 , we’re taking a look back at some of our favorite classic sessions. (And And grab the best deal ever on 2021 Annual tickets here ). Hubspot today is a $23B juggernaut. But of course, it wasn’t always quite that big! A SaaStr Classic!!

Up-sell 91

Up-sell Price Start-ups Cross-sell 91

Hubspot

FEBRUARY 27, 2019

You have enough on your plate … do you really need to figure out another way to create targeted content? You have more power at your disposal with LinkedIn than you might realize. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. Actually, yes.

Campaign 101

Campaign CTR Click Through Rate CRM 101

Score More Sales

FEBRUARY 11, 2014

Online visibility helps build your personal brand as a seller, and your company brand as a trustworthy and helpful organization. Over a number of years, I have worked to build a brand online and I’d like to share some of the lessons I’ve learned. Know the why of your online presence. Never forget that.

B2B 98

B2B Pipeline Represent Consult 98

Hubspot

MAY 3, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business. Want to learn how to apply blogging and other forms of content marketing to your business? ugh, where do you even start?

Start-ups 101

Start-ups Follow-up Engineering Service 101

ConversionXL

FEBRUARY 9, 2016

2010 – Sean Ellis, who currently runs Qualaroo , coins the term “growth hacking” in his article, Find a Growth Hacker for Your Startup. They need products that are really working in the market. The reason for this is that ultimately working on scalable growth is an optimization problem. Absolutely not.

Growth 91

Growth Engineering Conversion Price 91

Hubspot

AUGUST 5, 2016

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. From establishing the proper messaging and creating the assets to enabling your sales team and keeping momentum, there's a lot that goes into putting together a solid product launch plan.

Launch 78

Launch Product Pitch Campaign 78

Hubspot

SEPTEMBER 27, 2018

Raise your hand if you’ve heard of the Internet of Things (IoT). I’m guessing most of you have your hand up. Now, keep your hand raised if you understand how the Internet of Things (IoT) actually works. Let’s dive into what IoT is, how it will change the future, and how you can put it to use for your business.

Transportation 76

Transportation Manufacturing Hospitality Healthcare 76

SaaStr

APRIL 18, 2019

And back then it was interesting to me, “I said dad how’s the internet going to change your life?” Join G2 Crowd CEO Godard Abel for a session on the secrets to the top-rated vendors on G2Crowd, AppExchange, and other platforms. Want to see more content like this session? Join us for SaaStr Annual 2020.

Up-sell 70

Up-sell Hospitality Start-ups Pitch 70

Hubspot

MARCH 7, 2014

You''ve got to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines, all while staying within the confines of email law. (Oh, 1) Figure out your newsletter''s goal.

A/B testing 78

A/B testing Legal Start-ups Promote 78

Hubspot

OCTOBER 15, 2018

In fact, adding more content to a poor existing site architecture can make it even harder for Google to find and rank your content. Fortunately, there are ways to overcome these obstacles and drive high-performing results for your marketing team. Content marketing has seen a lot of changes during the past few years. Now what?".

Engineering 78

Engineering User Experience Follow-up Start-ups 78

ConversionXL

OCTOBER 29, 2015

When your visitors land on your page, you want to ensure they can find and complete the form as quickly and painlessly as possible, right? After all, it’s the gate to your conversion funnel, your first interaction with leads. More than a few questions are likely circling around in your head.

Conversion 118

Conversion Trust Clients User Experience 118

ConversionXL

AUGUST 21, 2014

Reducing churn is critical to the success of your SaaS company. David Skok, who is a must read for all startups , explains that as a SaaS company grows, the size of the subscribers/customers/users who no longer do business with the company will also, organically, grow. How Groove Reduced Churn by 71% By Defining “Why” Customers Quit.

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

Hubspot

JUNE 17, 2015

Provide a goal to strive for. Provide a goal to strive for. Offer customer testimonials. Now, this doesn’t mean all heroes need to physically save a cat from a tree (although that would probably work). So, it turns out that Hollywood screenwriters have quite a lot in common with professional marketers. Define a hero.

Cross-sell 74

Cross-sell Technique Start-ups Up-sell 74

SaaStr

AUGUST 26, 2022

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. How do they get their customer? Transcript. Attendee 1: Is there anything you don’t know?

Quota 81

Quota Growth Product Closing 81

ConversionXL

AUGUST 5, 2014

If we can assume that a searcher’s goal is to find the product that’s right for them, there are some essential principles that go into designing a search experience that will get them to the exact product they’re looking for with as little hassle as possible. But we’ve only just scratched the surface.

Territory 107

Territory Engineering Start-ups Manufacturing 107

ConversionXL

DECEMBER 30, 2015

In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search).

Conversion 88

Conversion Promote X-functional E-commerce 88

Hubspot

JANUARY 19, 2016

Co-marketing allows two or more companies to work on a project together, doing less work for more reward. By levering the relationship and reach of a partner, co-marketing campaigns are designed to deliver more leads, buzz, and awareness, with less work. Who doesn't want that? Co-Marketing. Co-Marketing vs. Co-Branding.

Campaign 78

Campaign Legal Promote Pitch 78

Partners in Excellence

DECEMBER 2, 2013

There was also an “executive” track where I could hear a number of researchers, analysts, and other talk about new buying trends, behaviors, shifts in sales and marketing, new skills and capabilities we need to develop to more effectively engage our customers. Let me explain myself with some thoughts in no particular order.

Hospitality 80

Hospitality Objectives and Key Results Technology Technology 80

Heinz Marketing

JANUARY 1, 2018

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 49

Pipeline Finance Sales Cold Call 49