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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. To keep your first-party data in top form, it’s critical to conduct regular audits to identify any inaccuracies, duplications or outdated information.

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How SEOs can detect and address user data leaks

Search Engine Land

In today’s data-driven era, regulations such as GDPR safeguard user privacy, while SEO professionals control what appears in search engine results. Not all these damages are due to intentional breaches – some result from preventable errors when accidental data leaks go unnoticed and find their way into Google and other search engines.

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Don’t Let AI Derail Your Data — Here’s How

Salesforce

In the same way you protect your vault from unauthorized intruders, digital sovereignty requires you to protect your data from malicious actors or other threats. Organizations must stay on their toes to prioritize data privacy and data ownership in these new contexts. Why is digital sovereignty important?

Legal 59
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How Generative AI is Revolutionizing Application Development

Salesforce

Here’s how it works: Secure gateway: The Einstein 1 Platform accesses models through a secure gateway that enforces security and privacy policies consistently across different model providers. Demasking restores the real data that was replaced by fake data for privacy. They augment the native capabilities of an LLM.

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AI in SEO: How to navigate legal challenges and ensure compliance

Search Engine Land

There are already multiple lawsuits against OpenAI over copyright and privacy violations. Privacy concerns on OpenAI’s processing and saving of user data also caused Italy to entirely block the use of ChatGPT at the end of March. Hold a legal consultation of data rights and privacy to ensure nothing conflicts with legal policies.

Legal 110
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. The solution has to balance four variables: Revenue for publishers that sell ad space; Targeting capability for ad networks; Return on ad spend for ad buyers; Privacy for users who see ads.

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Google planning new search engine while working on new search features under Project Magi

Search Engine Land

” In addition, it would “offer lists of preselected options for objects to buy, information to research and other information.” That may have been a privacy play but here we are in a world where now Google seems like it can potentially lose market share to Microsoft Bing and other players.