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My App Stack: Neeracha Taychakhoonavudh, Global Head of Customer Experience at Asana

SaaStr

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. In this role, she leads all post-sales functions including User Operations (Support), Customer Success, Renewals, Professional Services, and Training. She holds B.A.

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MarTech’s ABM experts to follow

Martech

Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. out of 500,000 businesses) with a 98% CEO approval rating.

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The B2B CEO’s social media checklist

Martech

As a result, CMOs are getting questions from the CEO regarding the role and importance of social media in driving business impact. Here’s a list of key things CEOs should know about social media in business marketing. Now for the important piece: should you, as the CEO, participate in social media? It can be done. Get MarTech!

B2B 96
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The Path to CRO with TigerEye, CircleCl, Lattice, and Notion

SaaStr

Tracy Young , CEO and co-founder at TigerEye, sits down with three CROs to talk about how they navigated the journey to revenue leader. Sometimes, you’ll have an awesome day where a rep closed a complex deal that required 40 people across functions at the company to get it over the line. That feels great.

Finance 92
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Top 5 B2B CMO Actions to Strengthen Marketing Relevance

Heinz Marketing

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Action #1: Cross-functional Alignment with Common KPIs.

B2B 109
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The Secrets to Going Big, Going Multi-Product and Going Public with Amplitude CEO Spenser Skates, Part 1 (Pod 546 + Video)

SaaStr

Spenser Skates is the CEO of Amplitude, one of the leading customer analytics services for enterprises and product makers. When choosing your executive team, don’t be afraid to choose people with more experience than you, who are older than you, or who are better at certain functions than you are.

Product 74
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The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

I’ve worked with numerous start-ups that used outsourced accounting services with zero SaaS experience, and these firms didn’t even recognize automatic upsells, additional seats, etc. Quickly, though, your attention turns to initial traction, your first critical hires, and building out those early business functions.

Finance 129