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What is predictive analytics?

Martech

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. ” Predictive analytics uses past data to answer questions about the future, e.g. “How will this type of email campaign perform with this type of audience?” Here are some of the more common.

CRM 105
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How Technology Helps you Manage the Sales Pipeline

Veloxy

Companies can improve their sales process, analyze different sale strategies and forecast future business results. 1: Cloud Computing for Improved Collaboration. With cloud technologies, your sales teams could become far more agile and improve their effectiveness. Perhaps the answer could be in your sales pipeline.

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Microsoft Search and News Advertising revenue up 10% in Q3

Search Engine Land

The impressive sales tied to generative AI investments also underscore the technology’s growing significance for marketers in the future. Microsoft has attributed its successful quarter to it continued commitment to generative AI, namely its Intelligent Cloud unit, which hosts the tech giant’s Azure cloud-computing platform.

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Execute Your Cloud Strategy With a Cloud Center of Excellence

Smarter With Gartner

Not all cloud strategies were created equal, but cloud computing is nevertheless evolving from a market disruptor to a base expectation for IT in the era of digital business transformation. As organizations adopt cloud at scale, you might need a cloud center of excellence (CCOE); make sure you know the pros and cons.

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Did martech break B2B marketing?

Martech

The Internet was booming…The cloud was clouding… Adobe and Salesforce were innovating. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Part one: The promise The birth of marketing technology brought so much potential to the marketing department.

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The Ultimate Guide To Certificate Management: How To Secure Your Digital Assets

Sales Pop!

Certificate management is one of the fundamental elements of dynamic landscape involving digital security through managing digital certificates. Digital certificates enable secure communication in Internet applications and provide assurance on data integrity and confidence shared through various digital channels.

Legal 92
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Digital Innovation and Blockchain: Technology Synergy

Sales Pop!

Paired with digital innovation, blockchain has demonstrated unparalleled synergy, offering solutions to age-old problems and paving the way for a more efficient and transparent future. In the dynamic landscape of technology, innovation is not just a buzzword; it’s the driving force behind progress.