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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. Anchor brand sponsorships with core values and services In addition to providing brands with technology to execute meaningful digital-first experiences, Globant also executes its sports-themed activations.

Sports 117
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TikTok launches enhanced ad placement controls

Search Engine Land

This new feature allows advertises to control whether their ad is served next to four non-standard categories: Gambling and lotteries. Technology. Not only does it conflict with their company’s message, but it also likely makes it harder to reach and engage with high-value consumers. Category Exclusion. Violent video games.

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Google AI Overviews: More searches, less satisfaction

Search Engine Land

I think this technology is about, oh, 300 years off.” ” That quote, from former Google Chief Technology Officer Craig Silverstein, is from 2003. Meanwhile, we’ve been hearing rumors about ChatGPT search – and I fully expect OpenAI to launch a search product in the near future. It’s gambling.

Gambling 121
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Airbnb dominates in search sentiment report

Search Engine Land

Conversely, launching ads to counter negativity and promote a positive message could be effective for those with negative sentiments but high volume. However, search volume can enhance sentiment, serving as an amplifier, which advertisers should consider in their strategies. Top 10 advertisers by search activity.

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How to Build a Career in the Salesforce Ecosystem – Tips From an Entrepreneur

Salesforce

I felt that same energy in 2003 when I co-founded DreamFactory software, where I launched a half-dozen Salesforce AppExchange products, helped raise more than $20 million in capital, and made a successful exit in 2018. When I co-founded DreamFactory, we felt like we had a market need and great technology. Choose your own path.

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10 top marketing podcasts for 2024

Martech

It includes expert interviews, mini-action plans, and insider secrets from Porterfield’s successful launches and projects. During his time as CMO of Procter & Gamble, he turned Swiffer into a billion-dollar brand platform. The CMO Podcast Host Jim Stengel is a true marketing legend.

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7 Awesome Olympics Campaigns to Inspire Your Marketing

Hubspot

Proctor & Gamble created a campaign called "Thank You, Mom" that showed flashbacks of Olympic athletes from all over the world growing up and practicing their sport with support from their mothers. The campaign launched on Mother's Day (I know, go ahead and grab another tissue) and has since had 5.7 And maybe grab a tissue.