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Do This Before Every Meeting

Engage Selling

Pros don’t gamble, they strategize—and yet so many sales calls fail because there’s no real prep. Here’s exactly how to prep, so you can walk into every call with confidence, … The post Do This Before Every Meeting first appeared on Colleen Francis - The Sales Leader.

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The high cost of undervaluing experienced marketing leadership

Martech

When startups build without senior marketing leadership, they gamble on short-term activity over long-term strategy. Fractionals aren’t in the weekly leadership meetings, and they aren’t present for boardroom decisions. That requires meeting your stakeholders where they are, not where you are. Many do not.

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Stop Selling and Start Telling: The Power of Prescription

Cerebral Selling

In another, a whopping twenty-four varieties were presented. In another example, Procter & Gamble found that when they reduced the number of versions of their popular Head & Shoulders shampoo from twenty-six to fifteen, sales increased by 10 percent.

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Instagram pilots background editing tool and in-stream ordering

Search Engine Land

Associate Director of Influencer Innovation at Mavrck, Lindsey Gamble, shared a screenshot on Threads to show where the new Backdrop feature is located within Instagram. This presents a potential avenue to drive orders through Instagram content without the necessity of setting up an Instagram Shop. Getting started.

Gambling 112
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Meta rolls out new search tool to track branded content campaigns

Search Engine Land

Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. This information can influence your brand’s decisions regarding partnership choices. How it works.

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Google AI Overviews: More searches, less satisfaction

Search Engine Land

”) and the computer processes your question, figures out its context, figures out what response you’re looking for, searches a giant database in who-knows-how-many languages, translates/analyses/summarises all the results, and presents them back to you in a pleasant voice. It’s gambling. Now we have AI Overviews.

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Stackies 2021: How the winning companies think about their marketing stacks

Martech

said Scott Brinker, program chair for MarTech , when presenting the winners of the 2021 Stackie Awards this week. Gambling platform Betway has loaded the marketing technology deck in their favor with external, as well as internally-developed tools. Watch the entire 2021 Stackie Awards presentation here (free registration required).

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