article thumbnail

How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

based companies represent 41% of non-local sponsors in Paris. Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category.

Sports 120
article thumbnail

The high cost of undervaluing experienced marketing leadership

Martech

When startups build without senior marketing leadership, they gamble on short-term activity over long-term strategy. He believes fractional GTM roles represent the future. Don’t gamble on growth without the right leader in place If product-market fit matters to you, so does marketing leadership. Many do not.

GTM 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stackies 2021: How the winning companies think about their marketing stacks

Martech

Gambling platform Betway has loaded the marketing technology deck in their favor with external, as well as internally-developed tools. An important substack in the Betway organization is represented with its own card: responsibility. Last year, Philips represented the customer as a heart, pumping the lifeblood of the organization. “We

Gambling 119
article thumbnail

Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

Service providers circumnavigate this challenge by offering alternative rank names and values, presumably representative of what Google uses internally. Therefore, focusing on building PageRank-passing backlinks is akin to gambling and hoping to hit the jackpot. When that happens, users tend to look for an alternative search result.

Gambling 105
article thumbnail

Wrong Turns in Social Selling

Score More Sales

Business is not about doing favors for other people and then calling them in like gambling chips. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions, strategies or opinions. I wanted to see if I was overreacting to it.

Sell 87
article thumbnail

How to Write an Effective Communications Plan [+ Template]

Hubspot

Tide’s parent company, Procter & Gamble, was swift in their response, thanks in large part to their communication plan. When writing the communication plan, work with groups or representatives from your stakeholder groups to improve accuracy. Strategies should solve goals or potential risks.

Gambling 101
article thumbnail

How to Calculate Your Business’s Break Even Point

Hubspot

We gambled $200 at the casino and won $200, so we broke even.". If you were to calculate your break even point according to yearly revenue, yearly fixed costs, and yearly contribution margin, then yes, you'd get a number that is more representative of the business's profitability since you're considering a full year of activity.