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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. Strategic use of social media allows brands to boost engagement and drive awareness within a new segment of fans.” based companies represent 41% of non-local sponsors in Paris.

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Google recognizes content creators: A breakthrough for E-E-A-T and SEO

Search Engine Land

Gambling, Games, Geography, Gymnastics. Technology, Toys, Travel, Vegetarianism, Video games, Volleyball. While these updates may seem random and impact around 10% of entities, they are typically minor “recalibrations” rather than strategically significant changes. Baking, Baseball, Beauty, Bodybuilding, Boxing.

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Sales Route Planners: What They Are + How to Choose One

Veloxy

Sales route planners work by utilizing advanced algorithms and mapping technology to help field sales reps effectively navigate their customer visits. With a dedicated sales route planner , you have the advantage of carefully selecting the best route, avoiding the gamble of randomly choosing from thousands of less-optimal options.

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10 New Findings Reveal How Sales Teams Are Finding Success Now

Salesforce

Instead of gambling on higher-risk strategies and tactics, sales leaders are pulling back and focusing on what they know works. “Prospects need ways to prove the value of a purchase, and are partnering with sellers to focus on tangible outcomes,” said Alexine Mudawar , Strategic Account Executive at software company Alyce.

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7 Awesome Olympics Campaigns to Inspire Your Marketing

Hubspot

Proctor & Gamble created a campaign called "Thank You, Mom" that showed flashbacks of Olympic athletes from all over the world growing up and practicing their sport with support from their mothers. By creating a campaign that every mother can relate to and appreciate, Proctor & Gamble reached the entire Olympic audience.

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LBS Update #3

The Lost Book of Sales

🇩🇪 🛫 ➡ 🛬 🇫🇮 The pause in blog activity comes from me having moved out from Munich, Germany over to Finland for starting my Master’s degree studies at the LUT University of Technology. Maybe the strategic priority is to get new logos instead of just cold-hard revenue.

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Why Agencies Need to Take Transparency More Seriously

Hubspot

They will no longer work with agencies, networks, technology platforms, or marketing "partners" who aren't completely transparent about their practices. Procter & Gamble recently made an unsettling discovery. And good for them. A Need for Greater Transparency. Consider the increased demand for omnichannel marketing.