Remove Gaming Remove Market share Remove Networking
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Most Market Share Battles Are Lost, Not Won

Pointclear

Casey Stengel said, “ Most ball games are lost not won ,” and his comment seems appropriate for most marketers’ efforts in B2B companies. They are not marketers either. They have four salespeople (implied overhead) and a fledgling distributor network. I met with a prospect yesterday. available buyers).

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SaaStr on 20VC This Week: Why 40% Cloud Adoption Marks the End of Easy Growth. And Why the AI Budget War is Just Getting Started

SaaStr

The market is saturated. You optimize, you expand within existing accounts, you fight for market share—but you don’t see the explosive growth rates of the early days. The AI Budget War: A Zero-Sum Game or Market Expansion? Where do you grow from there? But here’s where it gets really interesting.

Growth 102
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Can’t keep up? 3 timeless ways to future-proof SEO

Search Engine Land

This helps Wix continue to increase its search market share not just this year but for the foreseeable future. And doing it in a way that doesn’t rely on gimmicky shortcuts or gaming algo updates. It does change the SEO game – the quantity of clicks is no longer the sole measure of success; it’s the quality of engagement.”

Gaming 97
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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

Market Expansion: The mobile subscription market exploded during COVID. Gaming companies, productivity apps, health & fitnessevery category was going subscription-first. Apps that never considered subscriptions suddenly needed RevenueCat’s infrastructure.

Launch 112
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In-game ads: why brands should be excited

Search Engine Land

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Video games and ads have come a long way in the last few decades. What are video game ads?

Gaming 79
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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. That's because it's a social network made specifically for professionals! Social media!

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4 tips to navigate the advertising impact of iOS privacy changes

Martech

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. iOS still dominates ad spend market share — here’s why. iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5,