Remove Gaming Remove Price Remove X-functional
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Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. If we didn’t use System 1, our lives would look like a philosopher’s football game, where every pass is over-rationalized: [This post contains video, click to play]. Price anchoring is a sure-fire nudge to drive online behavior. Image source ).

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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max. Get the daily newsletter search marketers rely on.

B2B 101
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 99
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How to Hit $20M ARR in Just 2 Years with Secureframe’s CEO and Lightspeed Venture Partners

SaaStr

A talented executive can be a game-changer for your business, and a not-so-good one can be detrimental. Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. There are a lot of great firms out there, and they’re critical for bringing on great executive talent.

GTM 119
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Top 10 Mistakes In 10 Years From Gainsight CEO Nick Mehta

SaaStr

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Every client uses you a little differently.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

Retail 116
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The Beginner’s Guide to Mobile App Analytics

ConversionXL

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. For example, you sell coins in a game or users sell virtual products to other users. Become the go-to video game retail store. Create an mobile gaming app to promote the brand.