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How AI is changing the game for PPC account managers

Search Engine Land

Want to stay ahead of the game? If your PPC program has already integrated this, you’re ahead of the game! PPC is no longer just about search, as image ads have been in the game for a while with Google Display Ads and Microsoft Ad Network. Leverage first-party data to optimize your campaigns.

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Out-Of-The Box Strategies For Targeting Your Ideal Qualified Prospects

Sales Gravy

Strategic planning and research are paramount for sales and marketing professionals, including targeting a specific market, establishing credibility, using interviews as a prospecting channel, and planning for the future. Waiting around for leads to come to you is a reactive approach. Enter the Three P. Marketing and Do It!

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Sales Route Planners: What They Are + How to Choose One

Veloxy

While tools like Google Maps and Waze offer multiple stop options, they lack the essential features that truly elevate your sales game. Get ready to delve into the game-changing sales route planners and optimizers that will revolutionize your field sales journey. Frequently Asked Question What is the Best Free Route Planning app?

Territory 130
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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete.

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Advanced ways to use competitive research in SEO

Search Engine Land

But it’s also fair game to use it to identify what your competition’s users are doing. Gather competitive insights, then take action Presenting the competitive insights to clients and/or management teams in a digestible package is a good start (and may make it all the way up to the executive team for strategic planning purposes).

Angle 129
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12½ emotional ingredients for SEO success

Search Engine Land

But curiosity doesn’t just enhance your SEO game – it fuels professional growth. Others, let’s just say were a never-ending cat-and-mouse game. It takes a visionary outlook, a strategic plan and unwavering belief. I’ve collaborated with various external agencies as an in-house SEO. Ambition isn't easy.

UX 142
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Leveraging AI-Driven Content Gap Analysis for Growth

Lead Fuze

You’ll also get insights into your competitors’ strategies which could be a game-changer for making key decisions. The Impact of AI-Driven Comparative Analysis on Strategic Planning Strategic planning can be a challenging process. Strategic planning gets a power boost with AI.

Growth 52