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How AI is changing the game for PPC account managers

Search Engine Land

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Want to stay ahead of the game? If your PPC program has already integrated this, you’re ahead of the game! Increased efficiency and effectiveness? This evolution is exciting!

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete.

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Out-Of-The Box Strategies For Targeting Your Ideal Qualified Prospects

Sales Gravy

Strategic planning and research are paramount for sales and marketing professionals, including targeting a specific market, establishing credibility, using interviews as a prospecting channel, and planning for the future. Waiting around for leads to come to you is a reactive approach. Enter the Three P. Marketing and Do It!

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Advanced ways to use competitive research in SEO

Search Engine Land

It’s illuminating and produces many strategic ideas and content topics. This can give you ideas about outreach (or content written strategically to appeal to these outlets ) for your backlinks strategy. But it’s also fair game to use it to identify what your competition’s users are doing.

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Sales Route Planners: What They Are + How to Choose One

Veloxy

While tools like Google Maps and Waze offer multiple stop options, they lack the essential features that truly elevate your sales game. Get ready to delve into the game-changing sales route planners and optimizers that will revolutionize your field sales journey. Curiosity Strikes? Try 'em Out!

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Leveraging AI-Driven Content Gap Analysis for Growth

Lead Fuze

That’s how AI technology feels when it comes to strategizing your content. With this strategic approach guiding your marketing, you’ll craft valuable touchpoints. You’ll also get insights into your competitors’ strategies which could be a game-changer for making key decisions. What is Google Gap Analysis?

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Will Marketing be Replaced by AI? A Future Perspective

Lead Fuze

Predictive Analytics and Personalization: The Game Changers Data collection isn’t just about volume; it’s also about precision. In addition, personalizing content based on user behavior and preferences has been a game-changer in marketing. Explore further with us as we probe these queries more deeply.

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