Hubspot

NOVEMBER 21, 2018

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

Go To Market 101

Go To Market Process GTM Education 101

Martech

APRIL 1, 2024

Events play a crucial role in fostering connections and driving growth in B2B marketing. Enter event-led growth (ELG) — a transformative strategy focused on win rates rather than mere attendance. This article tackles the limitations of traditional event metrics and how ELG is revolutionizing B2B marketing events.

Growth 114

Growth B2B Pipeline Presentation 114

Highspot

MARCH 12, 2025

With a focus on go-to-market (GTM) efficiency, you’ll break down silos and align people, processes, and technology. What is Go-To-Market Efficiency and Why Does It Matter? GTM efficiency is a metric that compares the performance of your sales, marketing, and customer success teams to your spending.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Martech

MAY 13, 2024

What got your company here won’t necessarily help you in your next stage of growth. Since Marc Andreessen brought “Product-Market Fit” into mainstream startup vocabulary in 2007, this term has been seen as the ultimate goal for startups, often viewed as the holy grail of initial success. Product-market fit.

Go To Market 56

Go To Market Growth GTM Strategize 56

Sales Hacker

OCTOBER 18, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. These are three main takeaway themes from the summit with examples – let’s get into it.

GTM 103

GTM E-commerce Real Estate Networking 103

SaaStr

JUNE 25, 2025

Company Snapshot: Founded : January 2014 (11 years) Current ARR : $1.09B+ (Q1 FY2025) Growth Rate : 39% YoY ARR growth, 47% revenue growth NPS Score : 80 (exceptionally high for enterprise software) Net Revenue Retention : 133% (as of Jan 2024) Customers : 2,246 customers with $100K+ ARR contracts IPO : April 2024 on NYSE (RBRK) at $5.6B

Legal 102

Legal Cross-sell Government Engineering 102

Salesforce

OCTOBER 6, 2021

At the SMB Main Show at Dreamforce this year , I had the pleasure of hearing how leaders at high-growth companies Canva, Headspace, and Torani transformed their operations and strategies to find success in an all-digital world. See these business leaders share their high-growth tactics at Dreamforce and get actionable takeaways today!

Growth 98

Growth Niche Manufacturing Retail 98

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Growth 101

Growth Objectives and Key Results A/B testing Campaign 101

SaaStr

JUNE 20, 2025

funding) for market intelligence Disrupting: Bloomberg Terminal, FactSet Advantage: Real-time AI analysis vs. static dashboards Legal : Harvey for legal agents, Caseflood for law firm operations Disrupting: LexisNexis, Westlaw Advantage: Natural language processing vs. keyword search 2. growth rate vs. SaaS’s 18.4%

Government 115

Government Legal Engineering Growth 115

SaaStr

DECEMBER 11, 2024

“Staying on that main branch has a lot of benefits because you’re getting the rapid improvements to the foundational models as they’re delivered.” Despite the PLG (Product-Led Growth) trend, self-serve models for AI-powered enterprise products are proving challenging. Zoom summaries) Email copy generation (e.g.,

B2B 113

B2B Contract Negotiate Legal 113

SaaStr

NOVEMBER 22, 2020

The four key pillars he lays out are: Product market fit & expansion. Go to market approach & expansion. 1 Product-Market Fit and Expansion. 2 Go-To-Market Approach and Expansion. Determine if your growth is product-led, sales-led, or marketing-led. Competitive differentiation.

Territory 128

Territory Healthcare Growth Go To Market 128

SaaStr

OCTOBER 20, 2023

Sam said he had no idea what sales would look like at OpenAI or how to go to market with their products, but they went for it. And the main takeaway is to adapt, experiment, and deal with change. After digging into the platform and appreciating its capabilities, she found OpenAI. They’re on a rocket ship.

Growth 117

Growth Launch Territory Legal 117

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. It was launched back in 2016, which given the rapid pace of go-to-market innovation, is becoming obsolete.

GTM 107

GTM Represent Growth Go To Market 107

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 134

GTM Market share Growth Technology 134

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m.

GTM 70

GTM Growth Profit margin Contract 70

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing?

Product 124

Product Price Campaign Growth 124

Salesforce

APRIL 2, 2025

Discover how to make product-led sales a part of your go-to-market strategy. Implementing a product-led growth (PLG) strategy significantly increases the likelihood of converting these prospects into paying customers. This ensures that the product or service effectively drives sales and customer growth.

Product 86

Product Territory Sales Price 86

InsightSquared

JANUARY 29, 2018

Joe Gelata , vice president of business operations at Axonify, noted, “The main goal of revenue operations is to break down the operations silos. The rev ops team is the central hub of information for the entire organization.”. “I Gelata advised, “You need to understand insights and be able to question the assumptions at a strategic level.”.

Strategize 109

Strategize Drivers/motivators Sales Growth 109

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 131

GTM B2B Conversion Objectives and Key Results 131

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Pipeline 122

Pipeline B2B Campaign GTM 122

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker). Is that kind of the main difference?

GTM 67

GTM X-functional Start-ups Relationship building 67

SaaStr

FEBRUARY 1, 2024

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. What are the current growth levers that can scale?

GTM 109

GTM Growth Education Commission 109

Martech

OCTOBER 18, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” In fdact, we’ve invested more in it since we’ve seen so much growth.” On the one hand, he explained, it was essential to offer customers what they want and need. “We don’t play the short game. .

Government 132

Government Gaming Start-ups User Experience 132

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software. Go-to-market Partners released a report using G2 data. The need for ease .

Go To Market 98

Go To Market Follow-up Up-sell Trust 98

Martech

OCTOBER 14, 2022

But most often, they’re more interested in being part of a bigger solution, like go-to-market planning and execution that achieves your business growth plan. Responsibilities of a chief marketing officer. Regardless if they focus on products or services, they: Take specific actions to drive growth. Growth driver.

Non-Profits 128

Non-Profits E-commerce Consult Niche 128

Martech

OCTOBER 19, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” In fdact, we’ve invested more in it since we’ve seen so much growth.” Aura’s main channels are SEM, paid marketing, some social “and also making some big, organic brand pushes — but that’s a little outside what I do,” she said.

Government 120

Government Gaming Start-ups User Experience 120

Salesforce

OCTOBER 4, 2024

Every CRO finds themselves thinking this about their original revenue engine at some point — usually after a period of growth. It makes sense – in the early days of growth, your team had to be lean. This is the secret sauce that fuels rapid growth. “It’s not me. Guess what? You’re not alone.

GTM 98

GTM Territory Finance E-commerce 98

Martech

MARCH 29, 2023

David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

B2B 117

B2B Product Launch Campaign 117

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. Growth will come mostly through word-of-mouth.

Product 142

Product Minimum Viable Product Price Launch 142

Sales Hacker

JANUARY 20, 2022

According to Forrester, it boils down to three main elements: performance feedback, knowledge transfer, and individual training. Successful sales coaching is prescriptive, consistent, and documented chronologically over time to drive growth and accountability. The problem? It’s not a singular process.

Territory 114

Territory Sales Drivers/motivators Finance 114

Sales Hacker

SEPTEMBER 2, 2020

In this article we’ll review the four main sales motions B2B SaaS teams use: Field sales ( outside sales ). Let’s dive into 28 world-class examples of how real companies use these different sales motions to drive revenue growth. The key is to know exactly who you are targeting, and then go all in to impress that potential buyer.

Inside sales 130

Inside sales Cold Call Contract Price 130

Sales Hacker

JANUARY 27, 2024

Speaking of which, GTMfund’s value proposition perfectly illustrates this week’s main newsletter topic: the critical importance of messaging and positioning. As an incredible go-to-market leader expresses: “since adding Roam, I’ve eliminated 90% of my recurring meetings and my average meeting is roughly 7 minutes.

GTM 118

GTM Niche CRM Account management 118

Openview

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. The downside of channel sales can be broken down into three main categories: loss of control, increased complexity and—of course—reduced per-sales profits. Market position. Overall company growth strategy.

Sales 145

Sales Networking Drivers/motivators Up-sell 145

Heinz Marketing

NOVEMBER 26, 2021

Employee Growth Rate (over past 1-2 years). And those are just the main filters… there are also Sales Signals and My Accounts/Tags filters (but we’ll save that for later). And while there are various Data Intelligence Platforms on the market, my favorite—and the one I have the most experience with—is ZoomInfo. Headcount. #

CRM 121

CRM Contact Campaign B2C 121

Sales Hacker

JANUARY 24, 2020

We land your go-to-market strategy and playbook into a user-friendly interface. The best part of our tech stack and team structure is that it allows me to focus purely on prospecting and understanding the needs of the market. I have total visibility into my monthly goals and growth, which keeps me motivated.

Pipeline 80

Pipeline Pitch Sales Represent 80

Gong.io

OCTOBER 19, 2021

How does revenue operations drive growth? It helps you dominate the market by turning your team members into superstars and your go-to-market function into a revenue-generating beast. It focuses on learning as the main way to improve your organization, via your reps. Sales Enablement has goals.

Quota 164

Quota Sales Strategize Cross-sell 164