SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. Some companies go really hard,” he shares. But you have to take a step back because you might underestimate what it means to implement product-led growth.

Go To Market 73

Go To Market Growth GTM X-functional 73

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? The product’s benefits, capabilities, and performance do much of the selling and persuading. Watch & learn What is product-led growth?

Growth 98

Growth Product Customers B2B 98

Sales Hacker

AUGUST 24, 2023

38:00) Operational excellence will set your team up for success every time Quotes Demand efficiency as a definition, is the evaluation of all of the different micro surfaces and growth levers throughout the buyers journey and how they all stack up together. (38:00)

GTM 52

GTM Start-ups Up-sell Sell 52

Sales Hacker

AUGUST 22, 2023

38:00) Operational excellence will set your team up for success every time Quotes Demand efficiency as a definition, is the evaluation of all of the different micro surfaces and growth levers throughout the buyers journey and how they all stack up together. (38:00)

GTM 52

GTM Start-ups Up-sell Sell 52

Heinz Marketing

JANUARY 7, 2022

Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. As a growth strategy, product-led growth removes the traditional sales cycle and, instead, lets the product sell itself.

Growth 114

Growth Product Intrinsic Referrals 114

Sales Hacker

NOVEMBER 14, 2023

He was one of the first few reps hired at Yammer to sell into the Fortune 500, responsible for closing some of their largest, 7-figure contracts. Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

GTM 93

GTM Growth Referrals Contract 93

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. Inbound marketing is about building value and trust, NOT about selling.?. ?Content

E-commerce 102

E-commerce Growth Cross-sell Objectives and Key Results 102

SaaStr

JANUARY 5, 2022

Since then, their growth has been impressive, but it hasn’t always been steady. Especially with the coronavirus pandemic, Box—like many other SaaS companies—saw a decline in growth year over year. But this year, they’ve had three consecutive quarters of growth. How did they turn their growth rates around? Key takeaways.

Growth 104

Growth Contract Up-sell Product 104

SaaStr

NOVEMBER 3, 2023

We’ve talked about Toast a bit here on SaaStr – most recently we wrote up the 5 Interesting Learnings from Toast at $1.1B It’s not only rare(r) to see such explosive growth by a SaaS company, but to also watch Jonathan’s exciting career growth at the more senior levels within a hyper-growth company.

Growth 77

Growth Territory Referrals Customers 77

SaaStr

JULY 27, 2022

So how did PayFit achieve such explosive growth? But your sales needs when selling to small and medium-sized businesses differ from an enterprise-level market. At PayFit, they prioritize hiring junior talent hoping to grow their sales skills and ambitious to move up at the company.

Go To Market 76

Go To Market GTM B2C Price 76

SaaStr

FEBRUARY 24, 2023

Over the last ten years, ICONIQ Growth has partnered with over 90 companies, seeing them grow through critical phases. Doug Pepper, General Partner at ICONIQ Growth, has invested in software and SaaS companies for 22 years, from seed to growth stage. Post $100M, they maintain a meaningful double-digit growth ($50M+ net new ARR).

Growth 82

Growth GTM Launch Go To Market 82

Veloxy

FEBRUARY 15, 2024

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.

Gaming 233

Gaming Sell GTM Technique 233

Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. This will then help you diversify your revenue, make your business more resilient to economic setbacks and help you plan for growth. 5 Steps To Building Your Go To Market Strategy. The SMB segment—going upstream vs. downstream.

Go To Market 75

Go To Market GTM X-functional Territory 75

Highspot

DECEMBER 19, 2023

Whether you call them SDRs, account executives (AEs), or business development representatives (BDRs), their ability to engage prospects through persistent, multi-channel communication outreach, and swift follow-up strategies is critical in transforming leads into viable opportunities and improving retention.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

SaaStr

OCTOBER 20, 2023

From there, the pace picked up rapidly. From there, the pace picked up even more, releasing ChatGPT, Whisper, and GPT4, the state-of-the-art seminal model. Sam said he had no idea what sales would look like at OpenAI or how to go to market with their products, but they went for it.

Growth 94

Growth Launch Territory Legal 94

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Promoting high performing mid-market reps.

Go To Market 72

Go To Market Up-sell Sales Strategize 72

SaaStr

OCTOBER 11, 2023

Eran Zimman, monday.com’s co-founder and co-CEO, shares his secrets to scaling and growth in an unpredictable market. You have to understand: what people are searching for what their intent is what the product is that you’re building It’s a marrying of company vision and go to market. How is that possible? “You

Growth 65

Growth Non-Profits Drivers/motivators Construction 65

SalesLoft

APRIL 25, 2019

This boosts our ability to seamlessly implement the platform and codify customer’s desired go-to-market in their markets. It’s why we get up every day. While we’ve collected many positive stories from customers, we wanted to quantify it for the market. You inspire us to never give up in serving you relentlessly.

Growth 90

Growth Commission Networking Technology 90

Sales Hacker

JULY 29, 2019

Today he’s discussing how to go to market with an enterprise solution. If you missed episode 67, check it out here: PODCAST 67: How Data and Metrics Fuel Revenue and Company Growth w/ David Zwerin. Ed is the co-founder and President of Seismic, where he leads the company’s go-to-market efforts. About Seismic.

Go To Market 52

Go To Market Electricity Healthcare Education 52

Miller Heiman Group

SEPTEMBER 20, 2019

public companies with more than $50 million in sales over the last four downturns, Boston Consulting Group found that 14% accelerated their growth and increased their profitability. Many sales organizations are reluctant to act because they can’t predict their needs in a fluctuating market. Focus on Growth. Their secret?

Growth 57

Growth Consult Up-sell CRM 57

SaaStr

JUNE 13, 2021

This is how Zig focuses on building the right team, simplifies organizational design, and scales from the ground up. Build your service with this personal experience in mind, and build to sell it to the individual, not just the company. 4 The architecture of your technology should complement your go-to-market model.

Growth 70

Growth Finance B2B Technology 70

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies. The bait and switch.

Pipeline 120

Pipeline Go To Market Cross-sell Sales 120

SaaStr

MARCH 31, 2020

Founder Guillaume Cabane provides information on when and how to run a growth team and provides multiple examples of growth models. Use these tools to determine how to run growth experiments at your organization. Guillaume Cabane | Founder @ Growth Ex Machina. Want to see more content like this? FULL TRANSCRIPT BELOW.

Growth 52

Growth Engineering Launch Commission 52

SaaStr

JANUARY 24, 2024

Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. She was hired because they saw a bit of softening in new business growth, and she came to help diagnose what was going on and help scale the business.

Growth 90

Growth GTM Up-sell Legal 90

Martech

MAY 13, 2024

What got your company here won’t necessarily help you in your next stage of growth. Since Marc Andreessen brought “Product-Market Fit” into mainstream startup vocabulary in 2007, this term has been seen as the ultimate goal for startups, often viewed as the holy grail of initial success. Product-market fit.

Go To Market 55

Go To Market Growth GTM Strategize 55

Martech

DECEMBER 26, 2023

To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

B2B 108

B2B Cross-sell Hospitality GTM 108

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. After you’ve gathered the list of the desired selling behaviors, it’s time for a frank conversation with sales leadership.

Strategize 115

Strategize GTM Cross-sell Finance 115

Sales Hacker

SEPTEMBER 29, 2023

75% percent of CMOs are facing increased pressure to do more with less and to deliver profitable growth in 2023. Kathleen Booth (SVP of Marketing & Growth, Pavilion) notes “event-led growth” as a key growth motion for Pavilion. 3 Outbound SDR: Outbound remains effective, serving as a steady pillar of growth.

GTM 103

GTM Growth B2C Territory 103

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. No sign-up needed; it was simply an easy scan. We’re not going anywhere though.

Launch 103

Launch Product GTM Technology 103

Highspot

MAY 3, 2024

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. Whether your revenue targets are at risk, you’re trying to turbocharge growth, or you’re looking to improve your bottom line, revenue enablement is for you. Why Do You Need Revenue Enablement?

Cross-sell 93

Cross-sell GTM Technology Technology 93

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The B2B playbook is changing. Sponsor love: The ELG Conference.

GTM 72

GTM Launch B2B Growth 72

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. was pretty simplified, mostly made up of annual or monthly subscriptions. Common SaaS strategies for 10x growth. Era 2, SaaS 2.0:

Finance 80

Finance GTM Government Territory 80

SaaStr

NOVEMBER 28, 2019

For Collibra, a cross-organizational data governance platform, the company went from slow growth to hypergrowth. Felix Van de Maele, Co-Founder and CEO of Collibra, will be joined by Teddie Wardi, Managing Director of Insight Partners, to unpack how he built a unicorn company from idea to conception to record growth. Unfortunately.

Growth 70

Growth Territory Government Engineering 70

SaaStr

APRIL 5, 2024

How do you sell against the competition or become a market leader in a very crowded space? What they did for marketers, Apollo is trying to do for sales. To sell against the competition, you have to differentiate yourself. For Apollo, Leandra’s sales model is built around a Product-Led Growth (PLG) motion.

Sell 76

Sell GTM Price Up-sell 76

SaaStr

APRIL 1, 2023

And there’s no going back once you’re “turned on.” 2020 wasn’t the only reason small business owners adopted software solutions, but it sure sped up the process. How To Capture This Global SMBTech Opportunity There is massive market opportunity to sell to SMB businesses. SMBTech is primed for growth.

GTM 79

GTM Growth Up-sell Gaming 79

Sales Hacker

JULY 22, 2019

We’ll walk through why sales ops are important to any organization, how data and metrics are driving growth (and how to manage those rapid changes), and we’ll take a special deep-dive into how a data-driven approach can be made accessible to any style of manager. Navigating rapid company and revenue growth. What You’ll Learn.

Growth 56

Growth Pipeline Contract Start-ups 56

SalesLoft

JANUARY 16, 2024

After weekends, holidays, and vacations, that’s how many selling hours there are left in a year. But the reality for most go-to-market teams is that only about a third of that is spent engaging customers and prospects. On top of growth, buyers don’t want to rethink the decision they made about a solution in a year or two.

Trust 52

Trust Up-sell Contract Technology 52