Sales Hacker

NOVEMBER 1, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning.

Product 101

Product Growth GTM Hospitality 101

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Martech

DECEMBER 26, 2023

Each has its own target audience expertise and product preferences. To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. It’s the job of the vendor to provide product knowledge to their partners.

B2B 113

B2B Cross-sell Hospitality Healthcare 113

SaaStr

JULY 15, 2024

The product, the customers, and the GTM were completely different. So, their analytics product ultimately failed, but they found something that was working. Is it: Customers Technology Go to market For example, some companies start in healthcare to build an EHR. It was something completely new. Segment: Pivot or Not?

GTM 98

GTM SQL Hospitality Healthcare 98

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. He discussed strategy in the context of the travel and hospitality industry.

Customers 130

Customers Hospitality Repeat business Clients 130

Hubspot

APRIL 22, 2018

But if their primary clients are schools and hospitals, a good answer to this question might ultimately be: They are in the environmental services industry for education and medical customers. The importance with which you should regard your buyer persona's job and seniority level certainly depends on the product or service you're selling.

Education 101

Education Hospitality Networking B2C 101

Highspot

MARCH 6, 2020

First Challenge: Land Your Go-To-Market Strategy in the Field. They’ve had pretty slow growth lately because their product isn’t evolving very much. The competitor built a product that combines well with the GiantCo offering to give customers an edge on their competition and drive growth. Not even close.

Hospitality 82

Hospitality Strategize Up-sell Quota 82

Hubspot

APRIL 12, 2019

Content Marketing Quotes. The following quotes provide new ways for you and your team members to approach the creation, publication, and distribution of your content and ideas — no matter the products or services your company produces and sells. Content marketing is really like a first date. Storytelling Marketing Quotes.

Hospitality 101

Hospitality Campaign Drivers/motivators Promote 101

Heinz Marketing

JULY 5, 2021

If you are going to migrate cloud, if you are going to go multi-cloud, if you are going to bring on Docker or Kubernetes. And to your point about marketing, same thing. Previous life, I was a GM and a product that was all about understanding the skills that were at your company. I need a product marketer.

Pipeline 122

Pipeline Start-ups Sales Go To Market 122

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. It’s just smart marketing. powered by Sounder.

Pipeline 107

Pipeline Transportation Hospitality B2B 107

Cience

APRIL 27, 2020

But they can introduce hospitals to systems that can help save lives by generating full health histories for every patient. Many hospitals wouldn’t know about this game-changing tech without good old-fashioned outbound. Nearly all B2B marketers use email to distribute content ( 93% to be exact ). Second, there’s no sales pitch.

Hospitality 66

Hospitality Angle Contract Appointment 66

SaaStr

AUGUST 26, 2020

And if you don’t have any mutual contacts with the investor, where they can do backchannel referring on you, you’re going to need to go the extra mile in terms of that communication style that we talked about over video, and also the proof of your commitment to what you’re building, and maybe even evidence of product-market fit.

Pitch 125

Pitch Finance Start-ups Product 125

Sales Hacker

AUGUST 5, 2019

If you missed episode 68, check it out here: PODCAST 68: How to Go to Market with an Enterprise Solution w/ Ed Calnan. Even if you’re an engineer or product manager, if you’re not in sync with your customers pain points and how you can fix them, you’re not going to be successful. What You’ll Learn.

Customers 63

Customers Account management X-functional Hospitality 63

SaaStr

SEPTEMBER 13, 2020

Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve. Transcript of Episode 374: Henry Schuck: Every company big and small is realizing that high quality data is a necessity to go to market.

Non-Profits 89

Non-Profits Strategize Trust Growth 89

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM 78

GTM Pipeline Healthcare Sales 78

SaaStr

AUGUST 5, 2019

And recently we raised around from Goldman Sachs in September of last year to fuel our go-to-market expansion. What are the key ingredients of going from land, expand, and delivering that value contract? It’s the product experience being superior. They build airports, highways, hospitals, theme parks.

Gaming 76

Gaming Customers Construction Contract 76

Sales Hacker

JUNE 9, 2020

Then got an opportunity about five years ago to be CRO for a private equity backed company in the hospitality space. This was the first time that I was really focused on the SMB market and had a great experience there. The other thing that we’ve done that I think is critical is reassessing the partners that you go to market with.

Finance 101

Finance X-functional Pipeline Territory 101

SaaStr

AUGUST 8, 2019

They currently work with 80,000 doctors growing at 3,000 per month, 1700 hospitals, 35 million strong patient community, 900 employees. Agnes Bazin: Our mission overall is really to create the tools for hospitals and practice of the future, and on the patient side it’s to smooth patient access and the overall experience for patients.

Appointment 47

Appointment Hospitality Sales Inside sales 47

SaaStr

AUGUST 8, 2019

They currently work with 80,000 doctors growing at 3,000 per month, 1700 hospitals, 35 million strong patient community, 900 employees. Agnes Bazin: Our mission overall is really to create the tools for hospitals and practice of the future, and on the patient side it’s to smooth patient access and the overall experience for patients.

Appointment 44

Appointment Sales Hospitality Inside sales 44

Sales Hacker

AUGUST 9, 2022

The evolution of Flockjay, going from an academy to shining a spotlight on what companies do well and not so well. Having the proper structure and being a good product leader would enable you to sustain to tough times. I work with a lot of founders who are my peers that have services businesses that are building products.

Retail 101

Retail Hospitality Growth Sports 101

SaaStr

MAY 27, 2020

The thing that is, I think, less understood by people is the extent to which demand has completely evaporated and supply, global supply of products that are being produced now greatly exceeds demand. This is an example just of the oil market compared just from April 2019 to April 2020. One example is food production and distribution.

Finance 103

Finance Government Price Contract 103

SaaStr

DECEMBER 12, 2020

What is the role of sales in a product-led growth organization? How can sales and product work effectively well together? Where do many mistakes happen in sales and product? How can product and marketing also collaborate productively? What can one do to shorten the feedback cycles as much as possible?

Customers 78

Customers Start-ups Strategize Growth 78

SaaStr

AUGUST 12, 2020

But as I think about it, phase one for a software company is zero to 100 million dollars in revenue where you want to find that lightning in a bottle and you’re just looking for product market fit. For us with our go to market model, what kind of ramped reps will we need as we think about out quarters?

Customers 100

Customers Strategize Start-ups Promote 100

SaaStr

AUGUST 19, 2020

We shut down something called the Evernote market which was selling physical goods, sunset some nice products like Evernote food which had nice followings, but I felt were distracting from the larger priorities. We had way too many bugs, latency had grown to too long and crashes were a problem with the product.

E-commerce 117

E-commerce Price Start-ups Gaming 117