Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. It’s a comprehensive shift from traditional methods to modern, technology-driven processes.

GTM 128

GTM B2B Technology Technology 128

Martech

JULY 21, 2022

MarTech recently surveyed nearly 300 marketers from brands across the U.S. The survey revealed that internal alignment on go-to-market initiatives across departments is the most prominent obstacle marketers face. to uncover their most significant challenges and strategies for overcoming them.

Technology 113

Technology Technology Presentation Go To Market 113

Sales Hacker

JULY 29, 2019

Today he’s discussing how to go to market with an enterprise solution. He has a deep background in enterprise sales, and it’s an incredible conversation about how you go to market with a true enterprise solution. Ed is the co-founder and President of Seismic, where he leads the company’s go-to-market efforts.

Go To Market 60

Go To Market Electricity Healthcare Education 60

Tibor Shanto

SEPTEMBER 23, 2021

It turns out, sales enablement isn’t just training, or content, or technology. It’s a culmination of many performance levers, organized and aligned, to support a sales force in going to market as effectively as possible, to better serve its buyers and customers. Human performance technology. Lean and six sigma.

GTM 167

GTM Sales Consult Quota 167

Heinz Marketing

SEPTEMBER 20, 2021

If you like what you hear today, this is but one of many episodes past, present, and future, almost 300 episodes of Sales Pipeline Radio. And what I really wanted to do was help marketing professionals understand that they need to gain influence and trust inside their own organization in order to be really successful.

Pipeline 117

Pipeline Go To Market Sales Technology 117

Martech

DECEMBER 6, 2021

So, how can marketers enable sales to do their job better and vice versa? Join Drift’s Meghan Flannery, director of go-to-market, and Julianne Thompson, director of sales development, and discover best practices and tools to create more harmony between revenue teams. Here are 5 ways to fix it. appeared first on MarTech.

Campaign 116

Campaign Sales Presentation Technology 116

Partners in Excellence

MARCH 26, 2024

Eventually, I was invited into customer meetings to answer questions, and occasionally, I presented the pricing models and assisted in negotiating pricing and deal structures. A new opportunity presented itself, and I was ready for a new challenge. Initially, I provided the models to sales teams.

Sell 137

Sell Cross-sell Finance B2C 137

Highspot

MAY 8, 2025

Our Spring release advances AIs impact on go-to-market execution to help every seller deliver the right message at the right time, while simultaneously enabling revenue leaders to scale what works. This correlation connects data insights and recommended actions to business outcomes, unlocking much greater GTM efficiency and impact.

GTM 52

GTM Product Healthcare Manufacturing 52

Highspot

SEPTEMBER 15, 2020

Based in Paris, France, Shift Technology adopted Highspot because of the platform’s ease of use, analytics, and integration with Salesforce.com. “Enablement has been a vital go-to-market element for us,” said Don Matejko, President and Chief Revenue Officer at Shift. About Shift Technology. About Highspot.

Technology 52

Technology Technology Product Sales 52

Highspot

SEPTEMBER 17, 2019

Fall ‘19 Product Release Introduces New SmartPage Marketplace, Data Slices and Web Apps, Enabling Go-to-Market Teams to Elevate Customer Conversations. SmartPage Web Apps easily integrate interactive web applications into SmartPages, powering key go-to-market use cases, from ROI calculators to meeting schedulers. ?.

Technology 56

Technology Technology Launch Sales 56

Martech

FEBRUARY 10, 2022

“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Use marketing technology to help build customer trust.

Technology 116

Technology Technology Trust Presentation 116

Veloxy

MAY 3, 2022

Sales Resources : Sales Calculators Sales Checklists Sales KPI Dashboard Sales Technology Landscape Continuous Learning for Salespeople. SBI Growth Advisory, formerly Sales Benchmark Index, is one of the nation’s pioneers and leaders in go-to-market revenue growth consultation. Sales Technology Checklists. Sales Webinars.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Sales Hacker

MARCH 12, 2024

He has also previously served as the Board Chair of Philly Startup Leaders and Board Member of Philadelphia Alliance for Capital and Technologies (PACT). Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. The post GTM 85: A $2.6

GTM 122

GTM Growth Strategic partnership Pipeline 122

A Sales Guy

APRIL 2, 2012

This morning’s presentations were good. The most compelling presentation was by Jon Vender Ark of McKinsey and Company. Too often we assume our go to market approach and that can be costly. Leverage technology to give your sales team an advantage. I’m at the Sales 2.0 conference in San Francisco.

Sales 115

Sales Growth Represent Up-sell 115

Highspot

NOVEMBER 24, 2024

This encompasses access to content, information, and technology that sales reps can leverage to engage customers more effectively. In that case, the training should focus on identifying high-potential leads early on and equipping sales reps with the right sales pitches, demos, and presentations so that they can effectively communicate value.

Pitch 52

Pitch Sales Technique Cross-sell 52

Martech

JANUARY 4, 2023

.” Business Insider named him one of the 32 Most Powerful People in Business Technology. Her 20 years as a go-to-market leader proves she knows whereof she speaks. His position as one of the top B2B and content marketers has earned him more than 100,000 followers on both LinkedIn and Twitter. Company: SaaStr.

B2B 125

B2B GTM Pipeline Consult 125

SalesLoft

MARCH 31, 2022

More and more, sales teams (mine included) are spending much more time prepping the deal champion because there will not be an opportunity to present to the economic buyer. We know that it is unlikely that we will be able to present that proposal, so we need to give our champion a really amazing piece of content to take to the board meeting.

Objectives and Key Results 105

Objectives and Key Results Cross-sell Objection handling Sales 105

Martech

AUGUST 28, 2023

Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 of their marketing budget on technology, says Gartner. Who is in charge of knowing all the functions, all the interactions and presenting that to people who are contemplating making changes? Currently, “99.9%

Government 98

Government Technology Technology Strategize 98

Martech

APRIL 19, 2023

The focus of DI is not just on the technology but on how it augments human decision-making processes. Applications of decision intelligence DI applies to various decision-making problems, such as resource allocation, risk management, strategic planning, and, yes, marketing. In such cases, technology limitations may prevent a solution.

Strategize 123

Strategize Healthcare GTM Strategic planning 123

SaaStr

JANUARY 11, 2024

Because company data now lives in a constellation of cloud applications, this data is not readily accessible for data scientists or analysts, nor is it easily presentable in critical business applications used for decision-making. We co-led a $5.2M what would you do with a clean start?

Mechanical Engineering 120

Mechanical Engineering GTM B2B Technology 120

SaaStr

MARCH 6, 2023

The marketplace in 2023 prioritizes emerging technology and instantaneous communication. B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. Technological AI and automation advancements. To thrive in the present market, companies must figure out how to close their sales execution gap.

B2B 98

B2B Growth GTM CRM 98

Martech

DECEMBER 7, 2023

” Right now, Cardii’s target audience is B2B marketers. “The primary use cases we are thinking about are right across the go-to-market spectrum,” said Steele. ” Dig deeper: Why we care about AR and VR: A guide for marketers Engaging with employees Cardii also presents occasions to honor employees.

B2C 118

B2C Sports B2B Gaming 118

Sales Hacker

DECEMBER 21, 2017

This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Technology. Selection of Enablement Software and other Technology Tools. Technology Adoption and Optimization. Generate, analyze and present reports.

Territory 105

Territory Non-Profits Contract Quota 105

SaaStr

MAY 13, 2022

“Revenue marketing integrates multiple go-to-market initiatives across disciplines, aligning with the entire revenue team, to drive business growth.” ” It’s essential for marketing to work in sync with sales and other departments, such as customer service and pre-sales. Marketing is not a cost center.

Engineering 98

Engineering Objectives and Key Results GTM Growth 98

Sales Hacker

NOVEMBER 21, 2019

Sales is traditionally a people-to-people business, but technologies like artificial intelligence are making expert sellers rethink the balance between human and machine. Making the most of sales technology. Marketers have been much quicker to jump on the tech-adoption bandwagon. Those that don’t — won’t. It’s as simple as that.

Technology 99

Technology Technology Sales Clients 99

Highspot

JANUARY 23, 2025

Yet, a rapidly changing landscape of technologies and buyer expectations can outpace professional development and overwhelm even seasoned professionals. Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. Here are some actionable steps Naves recommends marketers take to enhance their personalization by connecting customer data.

Customers 124

Customers Cross-sell Gaming Up-sell 124

SaaStr

FEBRUARY 22, 2022

But we don’t do it with the same sales processes, representatives, or go-to-market tactics. So partner networks are not one-size-fits-all; they differ with businesses based on what’s needed by a specific customer segment and the market. It’s not easy to build and manage a sales team in two places—physically present and remote.

Networking 109

Networking Represent Sales Quota 109

Highspot

OCTOBER 14, 2024

Leaders quickly realize the importance of revenue operations (RevOps) and how aligning go-to-market teams under one unified approach can boost performance, improve operational efficiency, and increase revenue. B2B companies must make fast, smart decisions to drive revenue growth and scalability. Do the costs outweigh the benefits?

Teamwork 52

Teamwork Objectives and Key Results Cross-sell Follow-up 52

SaaStr

JULY 3, 2024

The Long-Term Vision What will be possible with this technology in 10 years? Going from “Wow, this is a cool tool” to actually getting rid of all hardware is a process, and Victor believed we would be there within ten years of the company’s conception. Did they want to become a visual effects studio with proprietary technology?

Angle 117

Angle Technology Technology Strategize 117

SaaStr

MARCH 19, 2021

The top quartile companies have increased their growth rates from 65% in 2017 to over 100% in 2019, and we’re able to maintain that growth rate in 2020, despite a lot of the headwinds that COVID presented. They identified 3 go-to-market strategies that have really helped propel companies to defy gravity.

E-commerce 110

E-commerce Construction Price Drivers/motivators 110

Martech

NOVEMBER 9, 2021

Lead scoring is a process marketing and sales teams use to determine how likely customers are to buy. Marketing technology platforms are the backbone of these processes, but so are sales teams. More B2B marketers are adopting account-based marketing than ever before.

Contact 110

Contact Entertainment B2B Growth 110

Gong.io

JUNE 11, 2021

Rapidly evolved into a strategic, go-to-market function. They continue, “What was once the responsibility of product marketing, sales operations, or of a single sales trainer, sales enablement is now supported by dedicated teams founded within the sales organization” (bold is mine). Design-driven. Value-centric.

Objectives and Key Results 103

Objectives and Key Results GTM Price Territory 103

Outreach

AUGUST 9, 2021

From sales teams that offer custom quotes, to marketing departments that want product messaging insights, call analytics technology helps your entire go-to-market team improve crucial customer conversations. Because call analytics is also a technology, it automates key elements of tracking and reporting.

Drivers/motivators 98

Drivers/motivators Sales Follow-up Niche 98

Miller Heiman Group

MAY 13, 2019

Technology Shifts. Chief Product Officer Dana Hamerschlag opened her presentation by describing Van Halen’s 1984 tour rider, made infamous by the clause asking show promoters to ensure backstage candy bowls included no brown M&M’s. Winning in an Age of Disruption.

Technology 82

Technology Technology Pipeline Strategize 82