Martech

AUGUST 9, 2023

Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K

X-functional 98

X-functional GTM B2B Technology 98

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Introducing a new product/service that requires different sales skills. Surprisingly there’s a lot of external expertise-as-a-service options available!

B2B 97

B2B X-functional Cold Call SQL 97

SaaStr

FEBRUARY 2, 2022

WebEx may have been the original PLG outfit, having effectively mixed both its service model with its sales model, and expanded its success with small and medium businesses into the enterprise and individual market. There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy.

Growth 111

Growth Product GTM X-functional 111

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. What products or services are offered and for whom?

UX 126

UX X-functional A/B testing User Experience 126

Sales Hacker

SEPTEMBER 22, 2023

This combined approach helps users experience the full functionality initially and, if they don’t upgrade, the transition to the free plan with limited features can highlight the value of the paid service, encouraging them to upgrade. Focus on customer success. they will get in trouble if they try to buy and expense it back ).

GTM 114

GTM X-functional Inside sales User Experience 114

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA. manage all the SMBs in the mid-market.

GTM 83

GTM Territory Gaming Sales 83

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Ramp-up = amount of time spent in training + average sales cycle length + X. X is based on the salesperson’s experience: The more they have, the smaller this number is. X months or years).

X-functional 101

X-functional Quota Cross-sell Contract 101

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 65

GTM X-functional Start-ups Relationship building 65

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. My service startup quickly grew and became a platform to identify new problems we could solve for clients. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. niche down”).

UX 120

UX Clients Service Niche 120

SaaStr

DECEMBER 8, 2023

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. The necessity of balancing security and functionality.

GTM 120

GTM SQL X-functional Engineering 120

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 71

GTM X-functional Start-ups Campaign 71

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 62

GTM Up-sell Start-ups Gaming 62

Heinz Marketing

OCTOBER 25, 2021

The technology that the services they offer, what they bring to market, and the value that those things deliver to their customers in both directions. What if it had X? How do you balance feedback from customers individually, which are valid, with making sure you’re staying focused on a core addressable market?

Pipeline 122

Pipeline Sales Growth X-functional 122

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

OCTOBER 4, 2017

That is -- if the technology functions as it was designed, as USA TODAY'S Eli Blumenthal put it: Pixel Buds promise real-time translation, which if it works in real life as well as it does in this demo would be incredible. — Max can be paired with a number of music streaming services. How cool is that? Eli Blumenthal (@eliblumenthal).

Product 78

Product X-functional Price Technology 78

Sales Hacker

APRIL 22, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Harmony is an entrepreneurial marketing leader with deep expertise in building global go-to-market strategies at growth startups. Sophie Buonassisi: Definitely.

GTM 88

GTM Campaign Pipeline Launch 88

Heinz Marketing

MAY 16, 2022

You recommended we cover customer service, customer success today. You may say, “I’m not a right fit for you because of X, Y, and Z,” but you still made an impression and made it clear who you are best for and that person knows other people that work for or lead companies or lead functions that could need you. .

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

Sales Hacker

AUGUST 5, 2019

If you missed episode 68, check it out here: PODCAST 68: How to Go to Market with an Enterprise Solution w/ Ed Calnan. We’re excited to embark on this next evolution and really go from a services company to a software company also offering services, so that’s what’s on the horizon.

Customers 62

Customers Account management X-functional Hospitality 62

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. These companies resell the solution and bundle services around the solution to add value to the customer.

GTM 85

GTM Negotiate Profit margin Contract 85

Heinz Marketing

JANUARY 25, 2021

As marketers, we focus so much on direct demand gen, direct sales– we focus on this direct line of sight that marketers control and yet there is so much leverage and opportunity for so many people in their partner ecosystems. I ask Jason why is this function so interesting? What about partner marketing is so exciting?

Pipeline 92

Pipeline Sales X-functional B2B 92

SBI

SEPTEMBER 8, 2014

We built our technology to maintain profiles on all meaningful companies and decision makers worldwide, from basic data like revenues, employee counts and email addresses, to real-time insights on companies and people, while analyzing relationships that help our customers go to market. That’s helpful.

Up-sell 51

Up-sell Closing Sell X-functional 51

SaaStr

DECEMBER 17, 2019

Zach : Well, I guess in the truest sense we do sell software as a service. That allows us to have a very different go to market strategy. Zach : As we built our sales team, initially it was basically all self-service with a couple human interactions. ” Ari : So you’re distinctly not a SAS company.

Finance 77

Finance X-functional Non-Profits Launch 77

Sales Hacker

APRIL 14, 2020

This week on the Sales Hacker podcast, we speak with Jessica Wilkeyson , Co-Founder and Principal at Alternate Route , a go-to market strategy and revenue operations consultancy based in New York. She’s the founder of Alternate Route, a go-to market strategy and revenue operations consultancy based here in New York.

Contract 81

Contract CRM Consult Cross-sell 81

Sales Hacker

JUNE 9, 2020

A $4-billion company, TriNet offers full-service HR solutions across an array of industries. Did you consider like, “Hey, I want to be the FP&A analyst,” or something like that, some operational person at a startup, versus trying to go in there and carry a bag and actually close business? Some teach marketing.

Finance 96

Finance X-functional Pipeline Territory 96

SaaStr

SEPTEMBER 13, 2020

Another collection of their customers actually turned their kitchens into service offerings. Really, cloud absorbs hardware, software and services. trillion dollar market that’s addressable. Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently.

Non-Profits 84

Non-Profits Strategize Trust Growth 84

Highspot

MAY 20, 2022

The term sales motion refers to the particular method sales organizations use to bring a product or service to market. Sales motions are defined by your larger go-to-market strategy. Closing: Guides sellers on how to close deals, including working with intra-company functions like legal and deal desk.

Territory 52

Territory X-functional Sales Cross-sell 52

SaaStr

JULY 17, 2020

But that’s more the exception than the rull of the go to market for many companies. Keith Rabois: I’m a multiple time investor in a company called Faire that basically provides data and services to SMBs all across the US and gives them the tools to compete with Amazon. X and it’s not [inaudible 00:20:29].

E-commerce 81

E-commerce Retail Real Estate X-functional 81

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. CR(t) —The conversion rate as a function of time to get to a single SQL. However, most B2B businesses sell in a relatively small market. Prospecting is about having a conversation with a client.

Prospecting 56

Prospecting SQL GTM X-functional 56

SaaStr

AUGUST 20, 2019

The business, while it had decelerated, it was still an extraordinary service. It was still a ubiquitous market. Sameer Dhokalia: The go-to-market model was magical. It was developers finding our service and trying it out, dropping our APIs into their code and then putting your credit card down.

Growth 56

Growth X-functional Start-ups Conversion 56

Sales Hacker

MAY 27, 2025

With over two decades at the forefront of techs biggest transformationsfrom on-prem to cloud to AISean offers a rare, long-term view on how to build companies and go-to-market engines in the face of massive disruption. Navigating payroll, benefits, and compliance shouldnt slow you down.

GTM 65

GTM X-functional Start-ups Go To Market 65

SaaStr

APRIL 8, 2025

That’s not going to cut it. Where the Real Opportunity Lives The biggest opportunities right now are in what I call “AI applications as a service” (AIaaS). We can do it in X time for Y cost.” .” They’re building glorified wrappers around OpenAI’s APIs and calling themselves AI companies.

X-functional 70

X-functional Healthcare Government Networking 70

Sales Hacker

JANUARY 7, 2025

Well, what I wanted to dive into, because it’s a personal passion of mine, I’ve been in kind of a partnerships function for a while, at least while I was an operator at Outreach. They need to be able to, I would say, build services on top of the software. Fred Viet: That’s good. Scott Barker: Awesome.

GTM 110

GTM Sell Customers Cold Call 110

Heinz Marketing

APRIL 11, 2022

Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3. How blockchain technology affects digital advertising and go-to-market standpoints. The other is really from a go-to-market standpoint.

Pipeline 111

Pipeline B2B Go To Market Sales 111

SaaStr

MARCH 12, 2019

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. Awesome revenue growth on the X axis, awesome revenue retention on the Y. And then once you set it up, align the whole go to market around it. This is go to market fit. That’s easy. Growth and milk.

Growth 103

Growth Cross-sell Contract X-functional 103

SaaStr

NOVEMBER 21, 2020

Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. And there’s a lot of benefit to running a software as a service, in general.

E-commerce 114

E-commerce Manufacturing X-functional Retail 114

Sales Hacker

MARCH 2, 2020

It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. You don’t have to be subservient, forfeit your self-respect, or fake enthusiasm about your product or service. The Little Red Book of Selling. Jeffrey Gitomer.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Heinz Marketing

MAY 9, 2022

You do a lot of advising with companies in go-to-markets scale up stages but what interested in me a lot was this relationship with the CRO and the CFO, which quite frankly like, we have an audience that is sales and marketing in particular, the better relationship you have with the CFO, the better off you can be. Jamie : Yeah.

Pipeline 98

Pipeline Finance Commission Sales 98