Martech

JULY 19, 2024

The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. Businesses are born, then they reach the point in their growth where they need a CRM. Salesforce said growth was constrained in the United States, parts of Latin America and EMEA.

Cross-sell

Salesforce

OCTOBER 2, 2024

Start here Why small businesses should embrace AI With the growth of AI, consider it a bonus for your small business. Standardization According to the SBE Council survey, 85% of SMBs believe that the government must balance regulation and innovation in AI. It will only get easier for you, from here on out.

Customer Relationship Management

Martech

NOVEMBER 7, 2024

Sales teams may resist new self-serve systems due to different priorities, while IT teams often have their own approaches to data integration, security and governance. B2B CMOs are making up for lost time as they pioneer innovative uses of data and martech to deliver faster and more measurable growth.

B2B

Martech

APRIL 23, 2025

The Pipeline360 2025 State of B2B Pipeline Growth Report found 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. This indicates that data governance contributes to competitive advantage through data accuracy in targeting and personalization.

Technology

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Data governance and metadata management should be directed at the enterprise level with guidance from the AI council. Refine technology and talent mix Assembling the right technology and talent mix depends on the organization’s: Desired outcomes.

Objectives and Key Results

Martech

MAY 15, 2025

As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. Enhancing data governance. That brings challenges in transparency, governance and optimization. Clear governance policies. MOps teams will: Orchestrate AI-driven workflows effectively.

Government

RingDNA

MARCH 31, 2025

To stay ahead, sales ops leaders must embrace new technology, rethink traditional processes, and focus on data quality, automation, and cross-team alignment. The Growing Importance of Data Governance in Sales Ops Sales ops is no longer just about tracking numbers, it’s about ensuring data integrity across the entire revenue funnel.

Government

Martech

JULY 15, 2025

Like any system, they’re only as good as the data and governance that shape them. The real question is: how can your organization embrace the technology while managing its risks—before you fall behind? 19% predict growth in roles where AI is deployed. Most importantly, businesses will start to see real value: Revenue growth.

Government

SaaStr

JUNE 2, 2025

” Snowflake’s Enterprise-Focused Approach Snowflake’s strategy targets enterprise customers and government agencies. .” ” Snowflake’s Enterprise-Focused Approach Snowflake’s strategy targets enterprise customers and government agencies.

Government

Martech

FEBRUARY 24, 2025

However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies.

Objectives and Key Results

Highspot

JULY 29, 2025

Free Resource Turn strategy into revenue: A go-to-market leaders’ guide to predictable growth Download Now Think about how you automate everyday tasks: everything from paying bills, to setting calendar reminders, to creating grocery lists. It also impacts your revenue performance.

Go To Market

Martech

MAY 2, 2025

With the acquisition, Fivetran now sees itself as a fully managed platform that enables enterprises to move governed, automated and real-time data across their entire stack, from source systems to data platforms and now back into the business applications that drive decisions. Email: Business email address Sign me up!

Government

SaaStr

JULY 5, 2025

Started as “Salesforce for Pharma” in 2007, now the essential technology backbone for companies bringing medicine to market. Regulatory Moats : Life sciences has “stringent government regulations” that generic horizontal players can’t easily navigate 2. revenue growth year-over-year 2013 IPO : $129.5M

E-commerce

Martech

JULY 25, 2025

The takeaway for marketers is clear: consent isn’t the enemy of growth — it’s the gateway to loyalty. Neither are customer data platforms (CDPs) with robust governance models. Newer privacy-preserving technologies — like Google’s Privacy Sandbox — are also emerging. It’s a litmus test.

Commission

Martech

JULY 9, 2025

Why the customer data conversation keeps missing the mark Talk of customer data has been the rage in marketing technology circles for the last decade, and we missed the plot. The last decade saw billions invested, countless startups started and monumental technological advancements. The result?

Customers

PandaDoc

JUNE 26, 2025

Streamline processes with technology CRM and CPQ tools are heroes of the sales process. Foster a culture of learning It’s important to promote an environment of knowledge-sharing and continuous growth and improvement. What is the impact of sales technology on your sales organization?

CRM

SaaStr

JUNE 29, 2025

How a 20-year-old company found its second wind in the AI era TL;DR : Palantir just posted 39% YoY growth in Q1 2025, marking a stunning turnaround from the 13% growth trough of 2023. After going public in September 2020 with 47% annual growth, the company hit peak quarterly growth of 49% in early 2021. What Changed?

Growth

Martech

JUNE 10, 2025

Every jump forward in technology changes the consumer journey — sometimes in subtle ways, other times more dramatically. Dig deeper: Guardrails and governance — How to protect your brand while using AI The GEO opportunity How can brands manage the newest narrative threat? Brands need a strategy to take back control. AI optimization.

Healthcare

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. A modern account-based sales strategy isn’t just about targeting the right accounts.

Sell

Highspot

JUNE 17, 2025

In short, the newer type of sales technology acts as a virtual assistant that streamlines workflows so sales reps can maximize their time and close more deals. These features give sales managers a clear view of where each rep needs support, along with tailored coaching tips to speed up their growth.

Sell

Highspot

FEBRUARY 28, 2025

Artificial intelligence (AI) is transforming how sales teams operate, with AI-enabled teams seeing 83% higher revenue growth than teams not using AI. With Highspots AI-powered content management , they gained a single source of truth, leading to a 62% improvement in content governance and an 83% increase in findability.

Follow-up

Martech

JULY 21, 2025

Assessing data quality, access and governance. AI growth stems from trust and transparency As AI becomes more deeply embedded in business operations, building trust is essential. Investing in that foundation today enables companies to scale AI initiatives with greater confidence: Driving growth. Improving efficiency.

Legal

Martech

JUNE 9, 2025

But that approach is increasingly out of sync with the martech needs of the modern enterprise, especially in CreativeOps, where delivery speed, brand governance and tool interoperability are non-negotiables. Digital twin tools and technologies. It’s a business imperative for SaaS vendors who want to build sustainable growth.

Strategic partnership

Hubspot

APRIL 23, 2025

I once worked with a client who completely changed the way I think about business growth. Pro tip: Ive learned that clear governance is everything. Why Companies Form Joint Ventures When growth feels risky, I get why companies look at joint ventures as the smarter bet. government incentives (e.g., His answer?

X-functional

PandaDoc

MARCH 25, 2025

This guide explores how forward-thinking SMBs are leveraging modern technology to find shortcuts on the competitive sales highway, with practical strategies you can implement to transform your revenue operations starting today. The goal isnt to outspend them. Its to outsmart them.

E-commerce

PandaDoc

MARCH 25, 2025

Identifying upsell and cross-sell opportunities to drive continued revenue growth. Customer advocacy efforts, such as case studies and referrals, to further support business growth. Use of PandaDoc services are governed by our Terms of Use and Privacy Policy.

Objectives and Key Results

Sales Hacker

MARCH 4, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Uh, and then ended up kind of finding my way and some of my way into technology. And after a couple of years, I sold it. Scott Barker: Super cool. Super cool. Jessica Gilmartin: So many.

GTM

Martech

JANUARY 19, 2025

government on Monday, would help the platform make a comeback. Stefan Lubinski, a growth consultant, coach and producer , also sees a huge opportunity for Googles YouTube and Metas Instagram properties. MarTech took the pulse of the community to see how marketers feel about this unprecedented action.

X-functional

Sales Hacker

MARCH 25, 2025

Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker). Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. How enterprise teams are already deploying autonomous agents in production.

GTM

Martech

AUGUST 8, 2025

It sounds impossible, but it isn’t if organizations can move beyond fragmented structures and instead integrate teams and technologies into a unified, collaborative model. These multidisciplinary units bring together marketing and technology specialists to manage creative processes. Recommend tooling improvements.

Objectives and Key Results

Salesforce

FEBRUARY 7, 2025

Now, the industry is at another pivotal moment: It can no longer rely on steady growth as the world seeks to reduce its carbon footprint. At the same time, emerging competitors with more agile technology and processes, such as hybrid drilling rigs, are likely to survive based on novel offerings that place them ahead of competitors.

Profit margin

Highspot

JULY 9, 2025

The issue manufacturing sales teams face, though, is a big one: Outdated systems and technology and data silos deter effective sales rep preparation, which slows everything associated with their GTM efforts down. Fortunately, innovation in AI is helping to reduce the chaos and boost their sales efficiency. Siemens is a prime example.

Manufacturing

Hubspot

AUGUST 7, 2025

Below, I share some ways they are using this technology to stay competitive. But with Gen AI, SMBs can now leverage powerful technology to improve both efficiency and effectiveness. It’s a growth engine. times more likely to report growth than those without. Small businesses are now leveraging them more than ever before.

Finance

Highspot

APRIL 10, 2025

Sales enablement stands out by coordinating technology, sales and marketing alignment, and training into a cohesive strategy. Technology utilization: Master the essential tools to automate processes, track engagement, and streamline lead qualification across marketing and sales to increase productivity.

Objectives and Key Results

Martech

MAY 13, 2025

As adoption grows and the technology matures, the conversation isn’t “What can we try?” AI-generated content drives core goals, like lead generation, brand building and revenue growth. As AI tools become more embedded in marketing operations, ethical and governance concerns are becoming impossible to ignore.

Government

SaaStr

JUNE 20, 2025

AI Agent Revolution Nearly 90% of code at high-growth SaaS companies is now AI-generated, up from 10-15% just 12 months ago. growth rate vs. Conquest Numbers Let’s separate the happy convergence talk from the harsh conquest reality: SaaS: The Steady Performer Under Siege $295 billion market in 2025 with 18.4%

Government

Salesforce

FEBRUARY 21, 2025

It also qualifies for many government subsidies for expanding broadband. To get an edge during this boom and win the fiber broadband market, you need a technology foundation that lets you address all subscriber lifecycle needs with personalized experiences and stellar service. To do this, carriers need the right technological tools.

Contract