Remove Government Remove Presentation Remove Technology
article thumbnail

How wisdom makes AI more effective in marketing

Martech

This underscores the potential risks and benefits that AI presents to society. This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. Wisdom ensures AI tools are used effectively and ethically, a quality not easily replaced by technology.

Consult 132
article thumbnail

Urban digital transformation: Insights for marketers from global smart cities

Martech

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. These cities are doing what every marketer aims to do: Create an engaging narrative of progress and improvement tied to technology. In the United States, similar efforts are underway.

Territory 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketers discuss using AI beyond content creation

Martech

Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. What keeps many organizations from moving forward with these initiatives are obstacles around team training and data governance.

article thumbnail

Overcoming workplace politics: A marketer’s guide to cross-functional partnerships

Martech

Dealing with politics in an organization “I believe politics exists everywhere — they’re inevitable,” said Marni Puente, SVP/CMO for Fortune 500 government contractor SAIC. “So, Go here to see the entire presentation. So, it’s not so much about eliminating the politics, it’s about navigating.” Registration is free. Processing.

article thumbnail

What is generative engine optimization (GEO)?

Search Engine Land

Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. These engines use advanced algorithms to gather and present information in a more contextually relevant way, which means we need different strategies to optimize for them.

article thumbnail

Could AI eventually make SEO obsolete?

Search Engine Land

Like any technology, AI has limitations within its current form. Now, such technologies can attempt to make analytical determinations based on their input data. Many technological innovations (the internet, the calculator) were originally considered “cheating” by wider society. Business email address Sign me up! Processing.

article thumbnail

The best deployment model for martech genAI

Martech

This flexible strategy allows them to avoid the common pitfall of introducing new technology without a clear purpose. It encourages rapid innovation and adoption but also poses compliance and governance risks. This allows for consistent governance, streamlined processes and a unified strategy. This is where startups excel.