Hubspot

FEBRUARY 26, 2025

But, I know how critical a role revenue forecasting plays in a companys financial planning as it helps to understand the businesss potential growth, identify market opportunities, and determine resource allocation. In Q1 of this year, we predicted an 18% rise in monthly subscriptions based on January and February growth, he says.

X-functional

SaaStr

APRIL 17, 2025

PE firms won’t save struggling SaaS companies – They hate broad horizontal market SaaS companies without pricing power and prefer niche vertical software with market dominance. The upside might be incredible, but we’ve seen companies fall off growth tracks in just six months. The bad news?

Price

SaaStr

FEBRUARY 14, 2025

” ‘Duck Diving’ the ’08 Global Financial Crisis Procore first started as a niche tool for high-net-worth residential builders in places like Aspen and Beverly Hills. It was an extinction-levelevent, which gave us this huge advantage of buying us more time to capture the market share.”

Construction

Hubspot

FEBRUARY 14, 2020

Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone's release, earning the company a 3% market share. Today, Apple has a 50% market share in the mobile phone industry. As a business, knowing your market share tells you how you stack up against competitors.

Market share

Hubspot

AUGUST 24, 2020

In this article, we’ll look at the recent changes to the ecommerce landscape and what they mean for you as you start your online business journey or pivot into a new niche. More people are buying online than ever before, and industries that have traditionally struggled to break into ecommerce are seeing unprecedented growth.

Niche

SaaStr

OCTOBER 27, 2023

Q: When Should A Slow Growth Company Hire a Head of Sales? Whether you’re a slow-growth company or a rocketship, a great VP of Sales will make everything a little bit better quickly. Venture capital is a niche niche niche asset class only designed for outliers. So, let’s jump right into Part Two.

Strategize

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time.

Growth

Hubspot

FEBRUARY 14, 2020

Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone's release, earning the company a 3% market share. Today, Apple has a 50% market share in the mobile phone industry. As a business, knowing your market share tells you how you stack up against competitors.

Market share

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. This is demonstrated by an exponential speed of growth: Image source.

Objectives and Key Results

SaaStr

JANUARY 26, 2020

Let’s listen to those decacorns: Zoom and Slack aren’t just niche applications like some of their predecessors. And they have far more market share and mind share than their predecessors. Some of this is just growth in the Cloud. They are ubiquitous. And Zoom and Slack are very, very free.

Niche

SaaStr

SEPTEMBER 27, 2023

You can raise ever more venture capital to fund it, or you can try to stay more capital efficient but often trade off some growth just when it’s getting going. Once you cross 10% market share in your core niche / segment — start investing in the next one. And just when the competition starts to catch up.

Niche

SaaStr

AUGUST 13, 2024

Back in the Adobe EchoSign days, they were all SMBs and coming up on a million in revenue, but growth wasn’t fast enough, and they were running out of money. Even with multiples and markets down, the prize in SaaS is bigger than in the past. #4: 4: You may be falling out of product market fit. It doesn’t work.

Growth

Martech

OCTOBER 14, 2022

Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Like D2C marketing.) Responsibilities of a chief marketing officer. Growth driver. Couldn’t a marketing director do the same job?

Non-Profits

SaaStr

NOVEMBER 12, 2019

Not a brand all across the world, but enough folks in one segment, in one niche, will have good things to say about you. 10% of your customers each quarter referrs you to another customer that closes), and just a medium growth rate (20% a quarter), then over the course of 8 quarters, your Word-of-Mouth leads alone have grown 358%.

Referrals

SaaStr

AUGUST 13, 2023

Even if everyone is OK with the absolute growth rate. A niche point not again in my Top 10, but a good one. If you are clearly #1 in the space with 70%+ market share, then sure, block the competition if you want. If your growth is 60%+ or more, you are doing something right.

Niche

SaaStr

OCTOBER 7, 2022

Other companies started looking up to Zoom to achieve similar growth rates, which was a false assumption. VCs and investors are still adjusting to the market. This has resulted in investors telling founders what they think founders want to hear instead of the hard truth necessary for successful growth.

Construction

SaaStr

FEBRUARY 1, 2024

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. What are the current growth levers that can scale?

GTM

Search Engine Land

AUGUST 15, 2023

Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. Be ready to build momentum using longer-tail keywords and addressing more niche audiences that can establish a base for growth. Competitive keywords: Where to start?

Angle

Lead Fuze

JANUARY 9, 2024

Ecommerce is booming, and business owners are on the lookout for ways to capitalize on ecommerce growth. Conclusion Capitalizing on Ecommerce Growth Strategies Ecommerce growth isn’t just booming; it’s blowing up like a piñata at the world’s biggest birthday bash. Should ecommerce have a hyphen?

E-commerce

PandaDoc

SEPTEMBER 19, 2023

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. This is known as vertical marketing. So, off we go! These are related concepts yet not the same.

Niche

ConversionXL

JANUARY 18, 2022

After doubling down and investing resources specifically into the email marketing for creators niche, revenue started to build again. Prelaunch, ConvertKit discovered a niche to occupy and targeted its messaging towards creators. Where you focus product marketing will depend on the goals of the company at any given moment.

Product

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. I sometimes call it a niche market.

Closing

The 5% Institute

JULY 6, 2023

By conducting a SWOT analysis, sales teams can gain valuable insights into their current situation, enabling them to make informed decisions and develop effective strategies to drive sales growth. Identify potential opportunities for growth and expansion. Some opportunities in sales may include: Entering new markets or demographics.

Niche

ConversionXL

AUGUST 8, 2018

More often than not, that end is team growth. Digital marketing isn’t the only skills gap disrupting the industry—in-house and agency—either. Further Fronts in Marketing Training. Niches like account-based marketing (ABM) have seen rapid growth in recent years as well. Is it market growth?

Closing

The 5% Institute

AUGUST 1, 2023

Business development is a vital process that drives the growth and expansion of an organization. It encompasses a wide range of activities aimed at identifying and creating opportunities for sustainable business growth. Customer Acquisition Costs Acquiring new customers can be costly, especially in competitive markets.

Strategic partnership

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. According to industry experts, the ability to accurately calculate your Total Addressable Market (TAM) can significantly influence your business’s growth trajectory.

Strategize

Search Engine Land

JULY 11, 2023

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they don’t always hold the key to growth in today’s fiercely competitive landscape. SUBSCRIBE See terms.

Non-Profits

ConversionXL

JANUARY 18, 2022

In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy. What is brand awareness marketing, really? Brand marketing is the most powerful weapon in your growth arsenal. Brand is how you win in crowded markets.

Campaign

Search Engine Land

JANUARY 19, 2023

Report: 2014 Was A Bad Year For Lyrics Sites In Google 2015: And 2015 was looking to be even worse for this niche. billion, 26% year-on-year growth. Search Advertising Market With 76% Market Share 2009: Based on an analysis of 92 billion impressions and 600 million clicks. What Time Is The State Of The Union?

Engineering

Hubspot

DECEMBER 18, 2023

Setting targeted Google Alerts for sales can give you invaluable insights into your niche. So from a sales point-of-view, I'd definitely set up Google Alerts for brand mentions,” says Founder and SEO Strategist at Growth Winner LLC Umar Faizan. You can then present your offering as a solution to their needs. But that‘s not all.

Prospecting

SaaStr

SEPTEMBER 13, 2020

You see that both organizations embracing this cloud movement, but specifically in COVID, more and more companies turning to the cloud as their solution for business continuity or for business growth in these times when shelter in place is making on-prem solutions difficult and in many cases, impossible to use. What happens to growth?

Non-Profits

SaaStr

JULY 29, 2022

In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later? So find a niche, find a niche that one or two or three enterprise customers will pay for that is no-code E. You probably don’t even need product marketing until you’re at eight or 10 million.

Price

Hubspot

JANUARY 17, 2014

They experienced 42% market share growth in the first year as a result of these commercials. In addition to the impressive stats, Chipotle''s video was able to carve out a very specific niche in the market that is very hard for some of their other competitors to touch. 7) Volkswagen''s Think Small Ads.

Campaign

ConversionXL

NOVEMBER 17, 2022

The more you know about your customers and market, the more effectively you can run your business. Digital analytics helps drive growth by using what’s happened in the past and what’s happening in the present to improve what happens in the future. Learn how to measure your conversion rate to accurately calculate growth.

A/B testing

Martech

NOVEMBER 18, 2022

Do you see innovation-fueled growth as imperative to success? Do you have a list of cascaded targets that reflect your growth plan and provide guidance moving forward? You’ll find that some potential products are geared more toward niche markets (i.e., Is your organization innovative?

Assembly Line

SaaStr

AUGUST 19, 2022

And so, eventually, the growth plateaus. But look, if you already got to a million in ARR with your 50 or 20 customers, whatever it is, there’s no way you have 100% market share, is there? So, of course, it’s very hard to exhaust almost any TAM, even a niche TAM, until 10, 20, 30, 40 million ARR.

Niche

SaaStr

AUGUST 12, 2022

But boy, seeing Microsoft hit all time record growth rates or close to all time growth and Azure growing 40% last quarter, I think should make folks feel pretty heartened about where SaaS and cloud are. The growth has slowed, and I don’t think they could get an offer for 20 million today. Nathan, do you have a question?

Price