Martech

JULY 23, 2024

The rapid growth of CTV and other cookieless channels is driving industry growth overall.” When these data owners collaborate, not only is it enormously scalable, but it is also performant, delivering increased yield for publishers, and incremental sales and reduced cost per acquisition for advertisers.”

Growth 127

Growth Campaign Market share Start-ups 127

SaaStr

DECEMBER 19, 2024

A great VP of Sales. Of Marketing. Shopify is seeing higher e-commerce growth at almost $10B ARR (!) Asana’s growth may have slowed, but Monday.com is on fire at $1B+ ARR … because it sells 70% outside of tech. Dont settle for less growth than Your NRR + 20%. At least take market share.

E-commerce 110

E-commerce Healthcare Promote Launch 110

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price 104

Price E-commerce Cross-sell Profit margin 104

SaaStr

APRIL 14, 2025

SaaS Capital surveyed 1,000 B2B startups of varying sizes to find out just how much today they are spending in sales and marketing in this new era of efficiency. About the same as before In fact, the median amount spent on sales is up from a year before. Its not just Marc Benioff hiring more sales execs in the AI era.

B2B 94

B2B Profit margin Engineering Sales 94

SaaStr

JUNE 7, 2025

New spending data from Ramp reveals a possible trend: end user AI adoption may be hitting its first growth slow down. as of April 2025, the growth trajectory has flattened since late 2024. Even more telling: OpenAI, despite maintaining market leadership at 33.9%, has actually seemingly lost some ground from its peak share levels.

Growth 111

Growth Represent Government Pipeline 111

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

SEPTEMBER 10, 2018

A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth. As I’m a marketer, these focus on a marketing approach.). Their task?

Growth 132

Growth Non-Profits Campaign Start-ups 132

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. The Winning By Design Blueprint Series provides practical advice for every part of a SaaS sales organization. Traditional Sales Growth vs SaaS Sales Growth.

Growth 99

Growth GTM SQL Strategic partnership 99

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov. Doubled revenue across the U.K.,

Growth 98

Growth Product Customers Healthcare 98

Heinz Marketing

OCTOBER 25, 2022

With less energy in the system (whether via lower sales or less investment), the drive for growth at all cost falters. However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more efficient. How quickly priorities change.

Growth 124

Growth Follow-up Start-ups Strategize 124

SaaStr

FEBRUARY 10, 2025

From Sales-Led to Product-Led: How Apollo.io 25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. They shifted to a fully self-service model, moving away from the traditional sales-driven approach.

Growth 61

Growth Product A/B testing Strategize 61

Salesforce

MARCH 13, 2025

Get a full visual of your business in an instant Get complete visibility of your pipeline, forecast, and team with Revenue Intelligence from Sales Cloud. Finding it can help your teams prioritize their efforts, guide how you invest resources, and measure actual success against your potential for growth.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Hubspot

FEBRUARY 14, 2020

Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone's release, earning the company a 3% market share. Today, Apple has a 50% market share in the mobile phone industry. As a business, knowing your market share tells you how you stack up against competitors.

Market share 69

Market share Niche Gaming Service 69

SaaStr

OCTOBER 27, 2023

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Q: When Should A Slow Growth Company Hire a Head of Sales? They have one salesperson but want to skip having two scaled reps and immediately hire the VP of Sales. Should a VP of Sales hold a quota?

Strategize 109

Strategize Growth Niche Quota 109

Martech

NOVEMBER 1, 2024

Missed opportunities : Taking too long to move beyond experimentation can mean missed opportunities to capitalize on market shifts and opportunities. While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share. Here are a few examples: Tomorrow.io

Objectives and Key Results 120

Objectives and Key Results Click Through Rate High impact Drivers/motivators 120

ClickFunnels

JUNE 24, 2021

The post Creating A Sales Prospecting Process That Works appeared first on ClickFunnels. Sales are the lifeblood of any business. And to get more sales, you need to get more leads. That’s exactly what we are going to discuss today: What is sales prospecting? How to create a sales prospecting process that works?

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

Force Management

AUGUST 31, 2023

Channel organizations are an often overlooked, but critical component to increasing market share for complex B2B sales organizations. During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula : Productivity x Capacity = Growth.

B2B 164

B2B Market share Growth Product 164

SaaStr

MARCH 6, 2025

4 Unexpected Learnings from Brex and Plaid’s Presidents: The Enterprise Trap Is Real : Companies often fall into the trap of constantly adding features to close enterprise deals rather than focusing on the core 20% that drives actual growth. Growth is often driven by that core 20% of your product.”

Product 79

Product Finance Trust User Experience 79

SaaStr

JUNE 20, 2025

billion valuation after 175M round Scale AI : $29 billion valuation / “sale” with Meta’s $14.3 AI Agent Revolution Nearly 90% of code at high-growth SaaS companies is now AI-generated, up from 10-15% just 12 months ago. growth rate vs. SaaS’s 18.4% billion in funding xAI : $6.4 billion stake Waymo : $10.5

Government 107

Government Legal Engineering Growth 107

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Another example is HubSpot.

Growth 109

Growth E-commerce Profit margin Strategize 109

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Field marketing Role: Tailor marketing strategies for specific geographies or customer segments, aligning sales and marketing efforts. Sample goals: Host 10 regional events to generate new sales opportunities.

Go To Market 65

Go To Market Objectives and Key Results A/B testing Territory 65

Search Engine Land

JULY 24, 2024

This helps Wix continue to increase its search market share not just this year but for the foreseeable future. Tighter multi-channel alignment with search as fulcrum Once-dominant ZoomInfo has struggled in sales SERPs recently. And doing it in a way that doesn’t rely on gimmicky shortcuts or gaming algo updates.

Gaming 97

Gaming Campaign Referrals Growth 97

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Education 164

Education Negotiate Market share Growth 164

Heinz Marketing

JUNE 11, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The three “I’s” are critical to success and growth.

B2B 122

B2B E-commerce Sales Growth 122

SaaStr

MARCH 5, 2025

The 10-Point Checklist for Selling Your Company Understand Buyer Motivations – Have conversations with potential acquirers before announcing you’re for sale to understand what they truly value. Pay attention to who they bring to early meetings – tech leaders versus sales leaders tells you everything about their intentions.

Sell 77

Sell Negotiate Healthcare Drivers/motivators 77

Search Engine Land

NOVEMBER 14, 2023

We’ve all experienced budget, growth and efficiency pressures amidst the challenging economic outlook. In this article, we’ll identify some of the common blind spots advertisers are currently experiencing in three specific areas: Performance Max (PMax), managing Cost Per Clicks (CPCs) and affiliate growth.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. You might find that, on average, your CSAT score is lowest at the handoff point between sales and service. Market share. But that doesn’t make it any less valuable. . NPS & CSAT. Brand loyalty.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

AUGUST 7, 2024

Protecting branded keywords Maintaining a branded search presence is vital even for brands that don’t consider Amazon as their primary sales channel. Failure to do so could lead to your brand awareness efforts on other platforms inadvertently driving traffic to competing products on Amazon, further eroding your market share.

Campaign 95

Campaign Cross-sell Launch Up-sell 95

Martech

SEPTEMBER 14, 2023

. #4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Executives can also convince themselves that sales will provide enough “air cover.”

GTM 133

GTM Market share Growth Technology 133

SaaStr

AUGUST 21, 2024

Shopify is seeing growth accelerate. And importantly, like Shopify, they expect that level of growth to continue. Only Grew Sales & Marketing Expense 12%, and Cut R&D (Product + Engineering) and G&A Expenses Toast has gotten to profitability by truly holding the line on headcount and revenue expenses.

Territory 120

Territory Referrals Growth Quota 120

Sales Gravy

DECEMBER 12, 2024

In this episode of The Sales Gravy Podcast, Jeb Blount, Jr. Key Takeaways: Resilience in Craft Beer Market: Despite challenges in the beer industry, craft beer gained a 13% increase in market share in 2023, weathering the storm better than large-scale breweries.

Market share 98

Market share Sales Growth Process 98

Force Management

JUNE 22, 2022

Companies that drive significant growth in their markets all have one thing in common — cross-functional alignment around buyer value and solution differentiation. However, misalignment can significantly impact your sales organization's ability to land high-value accounts.

Market share 138

Market share Growth Closing Conversion 138

The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. Businesses that employ effective sales strategies can optimize their sales processes, target the right customers, and drive revenue growth. What is Strategic Sales?

Strategize 52

Strategize Growth Customer Relationship Management Relationship Management 52

Hubspot

DECEMBER 9, 2020

Sales forecasting can be a tedious process filled with endless rows of data that can start to blur together after you've spent one too many days looking at it. Though it isn't the most exciting process, preparing an accurate, reliable sales forecast is one of the most important tasks a sales team does each year.

Sales 96

Sales Angle Commission Territory 96

Highspot

MAY 18, 2025

Key takeaways ABM and sales enablement help teams focus on the right accounts and equip reps with the tools to convert prospects into customers. Tools like AI sales coaching, just-in-time learning, and dynamic playbooks help reps respond to buyer needs at every journey stage. What is account-based marketing?

Healthcare 52

Healthcare Objectives and Key Results Finance Objection handling 52

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical Sales 130

Search Engine Land

SEPTEMBER 26, 2024

Still, only a few mentioned organic traffic and none provided ROI metrics, such as search-influenced leads or sales. To address this inconsistency, we created a standardized reporting template that all markets could adopt. It’s beneficial to share site audits, especially when multiple markets use the same template.

Territory 86

Territory Technique Promote Presentation 86