Martech

JULY 19, 2024

Yet, some will grow into strong trees, their branches representing opportunities. B2B success: Dig deep, cultivate growth, reap rewards Forget overnight success stories. Speak your mind strategically; don’t shy away from challenging the status quo. This is about taking action while acknowledging the role of time.

Trust 120

Trust B2B Technique Represent 120

Martech

DECEMBER 2, 2024

Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. Co-innovation is a strategic necessity in today’s competitive landscape. They represent a fundamental shift in how businesses operate and thrive.

Healthcare 128

Healthcare Negotiate Strategic partnership Strategize 128

SaaStr

MAY 2, 2025

For these important strategic documents, he now has a three-party approach: himself, a Salesforce executive, and an AI agent working together. This collaborative approach is delivering superior strategic thinking beyond what either humans or AI could produce independently. “Agents can only go so far without the data and apps.

Strategize 88

Strategize Healthcare Drivers/motivators Contact 88

Sales Hacker

OCTOBER 11, 2024

Over the last decade, he has worked with countless sales organizations to help them scale from startup to high-growth machines. Previously, Eli led the SEO team at SurveyMonkey, growing organic search from nearly zero to one of the largest growth channels at the company. We just wrapped up our annual GTMfund retreat in San Diego.

GTM 112

GTM X-functional Pipeline Construction 112

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price 104

Price E-commerce Cross-sell Profit margin 104

Salesforce

MARCH 12, 2025

Customer service is #1 and it impacts customer loyalty, brand reputation, and overall growth. Examples of assistive agents in action Customer service chatbots: These AI systems support representatives by providing real-time information and suggesting responses during customer interactions, allowing for quicker resolutions.

Represent 98

Represent Customer Relationship Management CRM Relationship Management 98

Heinz Marketing

SEPTEMBER 17, 2024

Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Veloxy

SEPTEMBER 29, 2021

Salesforce Adoption Pain Point #1 : Sales representatives report spending 66% of their day performing tedious, non-selling activity in Salesforce. Automation saves time, and increases data accuracy, sales productivity, and revenue growth. Ideally, a sales representative can update the program in real-time, from wherever they are.

Territory 342

Territory Represent Sales Lead generation 342

SaaStr

MAY 23, 2025

And more importantly, revenue and user growth that is accelerating at scale. Developer Experience Wins: When developers love using your product, word-of-mouth becomes your primary growth engine. A huge congrats to @RevenueCat to adding $50m at a big valuation increase to its Series C! The Bottom Line From a $1.5M

Launch 105

Launch Represent Niche B2B 105

Search Engine Land

SEPTEMBER 4, 2024

This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. Bottom line : This latest update represents a strategic move to meet evolving consumer expectations following ad format preferences updates in Demand Gen earlier this year.

Campaign 85

Campaign Represent Strategize Launch 85

Sales Pop!

AUGUST 2, 2023

Outsourcing is a great way for companies to reduce costs and save up on resources while at the same time improving and accelerating their growth. Not all representatives will be experienced in your market. If you see your representatives struggling, consider outsourcers as an efficient way to hit your targets.

Represent 231

Represent Lead generation Sales Commission 231

SaaStr

JUNE 2, 2025

Billion PostgreSQL Battle for AI Agent Supremacy Brief Overview : Two data giants are making strategic moves to dominate the AI agent infrastructure market through major PostgreSQL acquisitions. Databricks: The $1.25 The Neon team engineered a new database architecture that offers speed, elastic scaling, and branching and forking.

Government 70

Government Represent Strategize B2B 70

Veloxy

DECEMBER 28, 2023

The effectiveness of outside sales representatives is deeply rooted in their skill to create and uphold direct relationships with potential customers. By focusing on the customer’s needs and demonstrating empathy, outside sales representatives can build lasting relationships that lead to recurring business and long-term success.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

MAY 23, 2025

After all, it represents their company’s serious efforts in the marketplace. Having led strategic marketing in multiple global B2Bs, I can tell you that this is a serious misconception and oversight, often perpetuated by the C-suite and stakeholders who fear not being seen as “serious.”

B2B 132

B2B Drivers/motivators Healthcare Strategize 132

Veloxy

DECEMBER 9, 2024

Be a Model Outside Sales Representative As a CEO or Sales Executive, your team looks to you for guidance. It should be a strategic asset directly tied to your business objectives. If so, don’t wait to reach out to a field sales representative. Tie Salesforce usage to performance reviews, bonuses, or other rewards.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Highspot

FEBRUARY 22, 2021

The round included all existing investors: ICONIQ Growth, Madrona Venture Group, OpenView, Salesforce Ventures, Sapphire Ventures and Shasta Ventures. Highspot’s hyper-growth has been driven by the critical role sales enablement plays in a company’s ability to improve the performance of their sales teams. SEATTLE, Feb.

Growth 129

Growth Strategize Sales Contact 129

Understanding the Sales Force

MAY 18, 2025

The stats represent salespeople who follow a sales process. Several years ago, I created a ten-minute video (that some of you may have seen) that compares Baseline Selling, SPIN Selling, The Challenger Sale, Solution Selling and Strategic Selling. You can download the slide deck here.

Process 122

Process CRM Pipeline Sales 122

Martech

FEBRUARY 3, 2025

What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% compound annual growth rate. These calculated bets on emerging solutions represent capabilities that larger vendors haven’t yet standardized. This strategic foresight can spark transformation.

Finance 113

Finance Technology Technology Drivers/motivators 113

Sales Pop!

JULY 13, 2021

Green- Traditionally associated with nature, green can symbolize growth, harmony and wealth. Psychological theories have been helpful for marketers to strategize their approach and determine what they can expect upon launching campaigns. Determine the shades that will best represent your offering. Hues for Your Online Hub.

Hospitality 240

Hospitality Strategize Promote Campaign 240

Partners in Excellence

MAY 29, 2025

It’s the star metric in every SaaS pitch deck, with ARR growth as the bedrock of business models. What about the revenue and growth models of all the other businesses outside SaaS? And the success and growth of these revenue models is based on the success and growth of the products using these components.

Real Estate 89

Real Estate Healthcare GTM Construction 89

Martech

FEBRUARY 13, 2025

In 2024, 2,324 genAI tools accounted for 77% of growth in the marketing technology landscape, highlighting AIs significant industry impact. Data as a strategic driver Data-related applications (blue) are also prominent, with six of the top 20 focused on focused on knowledge management, competitor research and documentation.

Drivers/motivators 140

Drivers/motivators Strategize Technology Technology 140

Sales Hacker

JANUARY 19, 2024

The noisier it gets, the more challenging organic growth becomes. There are tons of ‘hacks’ you can do for social growth, but we always look longterm. 3 Things from Sam’s Playbook for LinkedIn Growth Sam McKenna , Founder at #samsales shares 3 aspects of her playbook 1. Play longterm games with longterm people”.

Growth 118

Growth GTM CRM Launch 118

Salesforce

JULY 25, 2024

Investing in our partners, like you, is essential for growth and accessing new benefits. The partnership between Salesforce and AWS unlocks tremendous opportunities for ISVs to drive growth and expand their market reach. This program represents a game-changing advantage for innovative ISVs looking to scale their businesses rapidly.

GTM 78

GTM Growth Up-sell Represent 78

SaaStr

FEBRUARY 10, 2025

25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. Strategic Transformation The company’s leadership, including CEO Tim Sang, recognized that their challenges extended beyond typical growing pains.

Growth 59

Growth Product A/B testing Strategize 59

Sales Pop!

OCTOBER 31, 2023

From the selection of target accounts to the often subjective and arbitrary prioritization models, businesses frequently encounter hurdles that impede their growth. Here, companies are encouraged to create a clear and comprehensive profile that represents the customers and prospects that align with their business objectives.

Prospecting 173

Prospecting Sell Pipeline Strategize 173

Highspot

JANUARY 27, 2021

Highspot connected more than three million salespeople, channel partners, services reps and customers in modern, digital sales experiences last year, representing a 100 percent increase in platform usage from 2019. The post Highspot Customer Growth Surges Amid Widespread Adoption of Sales Enablement appeared first on Highspot.

Growth 98

Growth Customers Territory Strategize 98

Sales Hacker

OCTOBER 18, 2024

Kathleen Booth (SVP of Marketing & Growth at Pavilion), Sam Jacobs (Founder & CEO of Pavilion) and the whole Pavilion team brought together over 800 go-to-market executives for one-of-a-kind sessions, interactive workshops, and unique networking opportunities. Play for the logo on the front of your jersey, not the back.

GTM 99

GTM E-commerce Real Estate Networking 99

Martech

DECEMBER 18, 2024

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Gen Z represents and requires a complete reimagining of the consumer landscape. Community-led growth will dominate. As they do, their impact is fundamentally transforming what we market and why.

Entertainment 111

Entertainment Manufacturing B2B Represent 111

Sales Pop!

MARCH 4, 2024

Mindset Matters Experimentation teaches that although we may be 100% business-focused, embracing a positive mind, body, and spirit encourages deeper communication that aids in building relationships leading to ongoing growth. Strategize the fix and test the revised approach.

Referrals 173

Referrals Strategize Relationship building Represent 173

Salesforce

JANUARY 27, 2022

Customer service agents are critical to business growth. In our State of Service report, multiple statistics remind us of the criticality of service on customer experience, and the impact of customer experience on business growth. Rather than relegating agents to reading scripts, they’re seen as strategic customer advocates.

Service 98

Service Growth Customers Represent 98

Highspot

NOVEMBER 2, 2022

Over the last year, Highspot connected more than 12 million salespeople, channel partners, services reps and customers in digital sales experiences, representing a 50 percent increase in platform usage from the previous year. SEATTLE, Nov. Companies are under pressure to not only protect the bottom line, but to achieve more with less.

Growth 98

Growth Product Customers Healthcare 98

Martech

FEBRUARY 24, 2025

However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. It might seem that complexity is an unavoidable byproduct of martech’s continued growth. For years, the martech ecosystem has expanded relentlessly. Some responsibilities will undoubtedly evolve as AI matures.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

SaaStr

MAY 28, 2025

While their total customer base is growing at a healthy rate, their enterprise segment is booming with 46% YoY growth in $100k+ ARR customers. This upmarket movement isn’t just about customer counts – larger customers now represent a significantly higher percentage of total ARR. And a Few More Interesting Learnings: 6.

Non-Profits 70

Non-Profits Profit margin Cross-sell Represent 70

ConversionXL

MAY 27, 2022

In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Demand generation is about creating demand.

Lead generation 107

Lead generation Growth Cold Call Strategize 107

Search Engine Land

JULY 29, 2024

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Additionally, focusing on entities (specific topics, people, places, things) ensures your content is accurately represented by AI, further reinforcing your brand authority. In essence, continue to experiment, learn and adapt.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Hubspot

SEPTEMBER 30, 2024

Treating Social Selling Like Conventional Bhavik Sarkhedi , Growth Head & CMO of Content Whale , says, "One of the biggest mistakes sales reps make in social selling is treating it like traditional cold outreach. Sales representatives should be friendly while interacting with target customers or clients. Let's take a look!

Sell 75

Sell Relationship building Trust Networking 75

SaaStr

MAY 20, 2025

Keys to HubSpot’s Success: The “Hub” Strategy : HubSpot mastered the land-and-expand model, starting with Marketing Hub and strategically expanding to Sales Hub, Service Hub, CMS Hub, Operations Hub, Commerce Hub, and Content Hub. Let’s look at where both companies stand today: HubSpot ARR : $2.7B

Customers 105

Customers Non-Profits Education Cross-sell 105