Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Speaker 2: I wanna know how this insane growth actually happened. My career accelerated when I helped other people.

GTM 70

GTM Engineering Customers Cross-sell 70

Sales Hacker

MARCH 4, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. You kind of have to grow up a little bit and start using more, you know, sales led growth tactics, and maybe starting with your time at Asana. [00:07:00] And then along the way.

GTM 74

GTM X-functional Start-ups Campaign 74

Sales Hacker

JANUARY 7, 2025

With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth. Fred Viet: It’s a big difference. So I think I’m going to start with what is the same. Fred Viet: That’s good. Scott Barker: Awesome.

GTM 115

GTM Sell Customers Cold Call 115

Sales Hacker

MARCH 25, 2025

Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker). Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. You have 500 seats, scrap that, just use us every time you book a meeting or you do X, Y, Z.

GTM 67

GTM X-functional Start-ups Relationship building 67

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. I want Dennis Lyandres: to know how this insane growth actually happened. TriNet exists to make that easier.

GTM 84

GTM Customers Construction X-functional 84

Sales Hacker

JUNE 24, 2025

Every early stage founder is told to focus on product and growth, but behind every product launch and revenue milestone is a team, and building that team is one of the hardest and most important parts of the journey. It is a very distributed industry and we function as the backbone operating system for how they [00:07:00] operate.

GTM 69

GTM Legal Contract Go To Market 69

Martech

JUNE 27, 2025

It’s hurting growth for some companies. ” “Hit a ROAS of X.” Up to 40% of Fortune 500 companies don’t have a single growth- or customer-related role in their executive committee, per a 2023 McKinsey study. This results in teams focused on driving short-term wins instead of long-term business growth.

X-functional 85

X-functional Cross-sell Strategize Finance 85

Sales Hacker

MAY 20, 2025

With over 20 years of experience across RevOps, SalesOps, and MarketingOps, including time at IBM and high-growth SaaS companies, Navin has built a reputation as one of the sharpest operators in the game. Hes known for building scalable systems, ruthless prioritization, and a clear-eyed view of how AI is reshaping operations.

GTM 103

GTM Engineering Growth X-functional 103

Sales Hacker

JUNE 10, 2025

Why company stage, growth rate, and CEO quality are critical in picking your next role. What GTM functions (e.g. The Focus Statement Template ” → A Google Doc-style worksheet to help executives define their ideal role, company stage, function, sector, and target company list. “ RevOps, Demand Gen) are most in-demand right now.

GTM 66

GTM Networking Growth Go To Market 66

Sales Hacker

FEBRUARY 4, 2025

He is a seasoned, multi-stage operator, bringing over two decades of experience in investment banking advisory, public equity investing, high-growth operational and military leadership roles. 18:13 The role of cross-functional communication. 18:13 The role of cross-functional communication. 26:59 The commoditization of funding.

GTM 84

GTM Finance Cross-sell X-functional 84

Sales Hacker

JULY 8, 2025

Guest Speaker Links (Doug Camplejohn): LinkedIn: [link] Coffee: [link] Podcast: [link] Host Speaker Links (Sophie Buonassisi): LinkedIn: [link] Newsletter: [link] Thanks to our Sponsor: TriNet Every early-stage founder is told to focus on product and growth. Frankly, that should just be core functionality of Salesforce.

GTM 79

GTM Sales CRM Start-ups 79

Sales Hacker

FEBRUARY 18, 2025

Guest Speaker Links LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: [link] Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: /@gtm_now Sponsor: Pursuit The best talent isnt actively job hunting. So we love the team at BCV. Um, at Fractal when we had.

GTM 95

GTM Quota Drivers/motivators Sales 95

Sales Hacker

JUNE 3, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. And I went to sell advertising solutions for them and I really enjoyed, you know, matching. Rick is the former managing director of Meta Ireland. Is it partners, is it agencies?

GTM 89

GTM Territory Gaming Sales 89

Sales Hacker

APRIL 1, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Let’s sell the holistic story. And, um, you know, the best sellers do a lot of active listening, um, do a lot of consultative selling. It’s about growing together.

GTM 62

GTM Up-sell Start-ups Gaming 62

SaaStr

APRIL 8, 2025

Instead: Find greenfield opportunities where AI enables previously impossible solutions Build new workflows rather than just AI-enabling existing ones Target departments or functions where bottom-up adoption can flourish 3. We can do it in X time for Y cost.” The days of selling AI on potential are ending.

X-functional 77

X-functional Healthcare Government Networking 77

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. X-axis: Difficulty of implementation. As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Processing.

Customers 103

Customers Cross-sell E-commerce X-functional 103

SaaStr

JUNE 23, 2025

✨ Lemkin (@jasonlk) June 23, 2025 The $10M-$100M ARR Sprint: How Replit Became the Fastest-Growing “Vibe Coding” App (Or One Of The Fastest) A deep-dive into the AI development platform wars and why Replit’s 10x growth in 5.5 The “Vibe Coding” Gold Rush is Real The numbers are staggering. 2023 : $2.4M

X-functional 85

X-functional Growth Price B2B 85

Hubspot

FEBRUARY 12, 2025

So, we decided to create a tool that could scan individuals Twitter (now X) profiles and generate content tailored to the individual. When we launched, we simply shared the link on X, hoping a few dozen users might try it out. The speed with which we scaled the server contributed to the exponential growth of the tool.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

Sales Hacker

MAY 27, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. there’s some very clear areas where the AI is just going to be better at this particular job function or set of workflows. A buyer has more power than they’ve ever had.

GTM 66

GTM X-functional Start-ups Go To Market 66

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

GTM 94

GTM Campaign Pipeline Launch 94

Sales Hacker

FEBRUARY 25, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Look at your top, you know, X number of deals, uh, if you have 20, 20, 25, you know, if you’re a little larger, you know, your top hundred deals, right. That is rare.

GTM 80

GTM X-functional Objectives and Key Results Start-ups 80

Sales Hacker

APRIL 15, 2025

If you missed GTM 141, check it out here: Timeless Growth Tips From a $7.4B And the founder said, well, get us lots of leads and lots of meetings and we’ll, we’ll sell to them. Like I can go bring a hundred more lookalikes if I know who we’re selling to. We can sell to large companies and small companies.

GTM 62

GTM B2B Follow-up Campaign 62

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. All they have to do is click on the item they like in the video.

Retail 130

Retail Growth X-functional Cross-sell 130

SaaStr

AUGUST 27, 2024

At a recent Workshop Wednesday , Koby Conrad, Head of Growth at Oneleet and former Head of Growth at Rupa Health, shares the Top 6 growth channels that actually work. You can optimize these channels, as well as layer them, to drive meaningful growth. For Twitter/X , you have to convince the CEO to start posting.

Growth 114

Growth Cold Call X-functional Follow-up 114

Anthony Cole Training

OCTOBER 13, 2014

The easy way out – Take everyone’s number, increase it by the growth goal percentage of the company, and say to them, “Here is your goal for next year. Or, if you want to leverage our compensation model, you need to exceed this year’s goal by x.” Years ago, I heard Mark Victor Hansen say that motivation is an “inside/out” job.

X-functional 232

X-functional Drivers/motivators Sales Negotiate 232

Hubspot

JUNE 13, 2018

It’s one of the most well-known -- not to mention oldest -- selling systems. To help you implement the most useful tips, aspects, and templates from SPIN Selling, we’ve put together the following guide: Introduction to SPIN Selling. SPIN Selling Book Summary. SPIN Selling Questions. Modern SPIN Selling.

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Why is teaming the new selling?

B2B 116

B2B GTM Objectives and Key Results Sell 116

The 5% Institute

OCTOBER 26, 2021

Coaching For Sales Performance – 5 x Important Reasons. Coaching For Sales Performance Reason #2 – Sales Growth. The second reason why you should be coaching for sales performance, is because it creates the opportunity for sales growth. Related article: The 5 Steps Of Selling – Without Being Pushy.

X-functional 145

X-functional Sales Clients Closing 145

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. When can we expect X% of trial sign-ups to convert with 1-2 human touches or less?

Go To Market 97

Go To Market Growth GTM X-functional 97

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

ConversionXL

MAY 14, 2014

Realizing this was a much bigger problem we’ve yet to address, Peep took to Twitter and asked: Looking for an in-house optimizer in a big company for a blog post on selling CRO internally. On-going battles for prime real estate, page layouts, copy and imagery persist and often burden cross-functional team performance and relations.

Conversion 124

Conversion Sell E-commerce Legal 124

Sales Hacker

AUGUST 7, 2024

Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams. How exactly did we end up with CS functions without commercial focus and ergo CSMs that lack commercial skills?

Go To Market 121

Go To Market X-functional Engineering Cross-sell 121

Sales Hacker

MARCH 12, 2019

If you’ve spent any amount of time researching sales strategies online, then you no doubt have heard this: | “Sell your benefits, not your features.”. Or maybe this: | “A great product demo sells your story, not your features.”. A list of features and functionality is easy to forget, because it lacks context. Every day, _.

Product 99

Product Sell Pitch X-functional 99

SaaStr

AUGUST 26, 2024

Customer Success Proactively Sells: The Best Defense is a Great Offense with Notion’s CRO and GitHub’s VP CS. They’ll explore strategies for using customer success not just as a support function but as a powerful engine for revenue growth.

Networking 117

Networking GTM X-functional Finance 117

SaaStr

FEBRUARY 11, 2020

Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. What I was going to talk about today is the playbook for reigniting or even igniting growth. Really, I’ve worked with lots of companies and really been fascinated with how do you repeat growth? Good job guys.

Growth 109

Growth Niche Hospitality X-functional 109

SaaStr

JULY 20, 2024

Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. The types of people you want to hire at $1M to $20M will be consistent with the early days in the sense that, often, people want to hire generalists across functions. Hiring is another consideration.

GTM 119

GTM X-functional Engineering Referrals 119

The 5% Institute

JANUARY 12, 2023

5 x Amazing Sales Assets To Skyrocket Your Business Growth. Sales Asset #2 – Utilize Social Selling Tactics. Social selling involves using social media to interact with potential customers and build relationships. The post 5 x Amazing Sales Assets To Skyrocket Business Growth appeared first on The 5% Institute.

Growth 52

Growth X-functional Customer Relationship Management CRM 52