Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Feeling that AI FOMO?

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GTM Engineering Electricity X-functional 98

Martech

MAY 14, 2025

“GTM failure isn’t just missed revenue. One thing became exceptionally clear: go-to-market (GTM) programs are under intense scrutiny. They’re asking different questions and making some explosive comments at the same time: “How do you know your GTM program is managing risk, not manufacturing it?”

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GTM Finance Gambling Government 94

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

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GTM Engineering Customers Cross-sell 67

Sales Hacker

MAY 16, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. You need GTM alignment. The market also took notice.

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GTM Represent Legal Go To Market 69

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. That requires meeting your stakeholders where they are, not where you are.

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GTM Gambling Pipeline Strategize 78

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. You know, there’s a more defined like persona.

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GTM X-functional Start-ups Campaign 71

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B , GTM strategies have been a part of company planning forever. Defining the role of B2B GTM strategies.

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GTM B2B Drivers/motivators Sports 132

Partners in Excellence

DECEMBER 31, 2024

” It’s a very customer centric approach in launching new products. We have endless metrics around every aspect of our GTM performance. We applied design thinking to our meeting management, reducing meetings to close by 50%. At one time, we were focused on reducing the buying cycle.

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Minimum Viable Product Pipeline GTM Drivers/motivators 127

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch.

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Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. It was launched back in 2016, which given the rapid pace of go-to-market innovation, is becoming obsolete.

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GTM Represent Growth Go To Market 105

Sales Hacker

SEPTEMBER 18, 2023

Thanks for reading The GTM Newsletter! It was truly a special weekend with an incredible community of GTM leaders and operators. Thank you for reading The GTM Newsletter. These people will significantly help accelerate each new product launch. I hope you’re starting off the week strong. Anyway, let’s get into it.

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Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

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GTM Quota Drivers/motivators Sales 91

SaaStr

SEPTEMBER 16, 2021

If you submit to “Meet A VC” by midnight September 19, we will ensure your Company is shown to investors. After “Founder Confidential” ends, emerging SaaS startups network in person with leading VCs in our CoWorking area as part of our “ Meet A VC ” program. . The opportunity to meet VCs was invaluable. Active Capital.

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Meeting GTM Presentation Legal 120

Sales Hacker

SEPTEMBER 19, 2024

The launch of Operator, its manifesto and mission. 8:41) How Operator uses AI to find unique insights for personalizing outreach (14:01) The vision for Operator: going from 20 sales touches to book a meeting back down to 2. (27:58) The Great Ignore, the place we have reached where buyers are ignoring 90% of sales activity.

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GTM Contact Pipeline Launch 95

Sales Hacker

MARCH 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization. What did they tell us?

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GTM Sales Pipeline Technology 63

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops.

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Go To Market GTM Objectives and Key Results Launch 52

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

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Launch Product Non-Profits GTM 96

Highspot

MARCH 24, 2025

Key Takeaways GTM operational excellence improves efficiency, aligns sales and marketing operations, and enables your teams to close complex deals faster. Companies with strong GTM enablement see 49% higher win rates on forecasted deals. What is GTM Operational Excellence? What is GTM Operational Excellence?

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GTM Cross-sell Pipeline CRM 52

Highspot

APRIL 20, 2025

Short, targeted sessions are ideal for teams juggling meetings, calls, and prospect follow-ups. Are you tired of long, dense training sessions that overwhelm your go-to-market (GTM) team ? In this guide, we’ll explore why microlearning is a game-changer for GTM success and show you how to put it into practice.

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Go To Market GTM Objectives and Key Results Objection handling 52

Highspot

DECEMBER 11, 2024

Highspot also announced that it now supports customers running Highspot AI features on customers dedicated Microsoft Azure OpenAI Service environments to meet enterprise security and compliance requirements.

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GTM Go To Market CRM Service 52

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Below are four reasons GTM teams stumble. The good news is that you can fix this.

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GTM Go To Market Objectives and Key Results Follow-up 52

Highspot

FEBRUARY 20, 2025

A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. When defining a GTM strategy , stakeholders must understand what the product does, whom it serves, and how it adds value. Armed with this knowledge, teams can drive GTM success.

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Product GTM Objectives and Key Results Cross-sell 52

Highspot

MAY 8, 2025

Purpose-built capabilities equip sellers to deliver personalized, secure buying experiences that increase engagement and accelerate revenue SEATTLE, May 8, 2025 — Highspot , the only GTM enablement platform, today announced its Spring 25 product release, which continues to advance the edge for AI impact in enablement.

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GTM Product Healthcare Manufacturing 52

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

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GTM Up-sell Start-ups Gaming 62

Martech

MAY 9, 2023

Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. For Vajre, there’s no replacement for meeting in-person.

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Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTM 114: Audience-First GTM, Fueling Startup Growth via LinkedIn with Adam Robinson Adam Robinson is the Founder/CEO of Retention.com and RB2B.

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GTM Strategize Launch Pipeline 107

Highspot

AUGUST 13, 2024

In the GTM world, it’s the silos that kill successful execution. Companies that stay ahead of the competition are the ones that can successfully translate strategy into execution, and break down these silos with a connected GTM. Nothing breaks GTM effectiveness more than disconnected tools and data systems. Did you know?

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GTM Sales Pipeline Quota 105

Martech

JUNE 13, 2025

The new integration of GTM enrichment product Clay and the Gong Revenue AI Platform is the beginning of a shift in how we think about account intelligence and ABM personalization. Stage 5 : Launch personalized campaigns to lookalikes using proven messaging. It doesn’t have to be that way.

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Campaign Launch GTM Education 56

Sales Hacker

OCTOBER 13, 2023

Thanks for reading The GTM Newsletter! GTM is evolving. There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. See more top GTM jobs here.

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GTM UX Go To Market CRM 123

Highspot

FEBRUARY 20, 2025

SEATTLE, February 20, 2025 – Highspot , the highest customer-rated GTM enablement platform, today launched a new Slack integration available now on Slack Marketplace. Todays introduction of Highspot Copilot into the existing Highspot Slack integration opens up many more possibilities to optimize your GTM initiatives.

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Product GTM Sales Launch 52

Highspot

JUNE 23, 2025

Harnessing AI, data, and tech to drive real outcomes According to Bain’s 2025 B2B Growth Agenda, more than 90% of companies are experimenting with artificial intelligence (AI) and those deploying it at scale are meeting or exceeding their expectations. Imagine your team is launching a new product. However, there’s room for improvement.

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Growth B2B Objection handling Objectives and Key Results 52

ConversionXL

AUGUST 27, 2019

Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. GTM also lacks a translation (transformation) layer for your data. Further, Segment works on the client-side and server-side , while GTM works only on the client-side.

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GTM X-functional CRM Technology 124

Sales Hacker

FEBRUARY 7, 2018

In-person meetings are no longer required. . One of the key shortcuts is to use automated forms of outbound to identify leads that want to have a meeting and use low-cost sales resources to run those meetings in an effort to close. HIT THE LAUNCH WINDOW. How do you know when you are in a launch window?

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Growth GTM SQL Strategic partnership 99

SaaStr

JANUARY 22, 2021

Product-Led Growth: The Disruptive GTM Strategy. Every year, millions of new products are created and launched. Product-Led Growth Meets Evolving Customer Expectations: B2B buyers prefer to try before buying. A free trial should be integrated into your overall GTM strategy. The Trial Experience: The Art & Science .

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Growth Product GTM User Experience 111

Martech

DECEMBER 14, 2021

In-person meetings with sales reps are down and buyers are actively avoiding calls. GTM advisor Scott Vaughan writes: “Marketing Automation as the center of the Marketing/Revenue world to generate leads was a critical and powerful launching point for B2B Marketing relevance and to get a seat at the table. Editorial Director.

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B2B GTM Launch Technology 114

Sales Hacker

NOVEMBER 10, 2023

In-Person Engagement: Face-to-Face Meetings: If feasible, in-person visits deepen connections, demonstrating significant commitment. This is something that strong operators such as Farlan Dowell (GTM / Sales Coach / Advisor) suggest. million Seed round along with the launch of their all-in-one Inbound Leads Platform Check them out!

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Intrinsic GTM Customers Contract 120

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Experimental vs. Scale.

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