Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. Here’s why it matters and how it can be done.

GTM 104

GTM Product Strategize Drivers/motivators 104

Sales Hacker

DECEMBER 3, 2024

Guest Speaker Links (Mark Kosoglow) LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Product Recommendation: Apollo “ The revenue tech stack is messy right now. The post GTM 124: The State of Sales with Mark Kosoglow appeared first on GTMnow.

GTM 99

GTM Sales Technology Technology 99

Sales Hacker

NOVEMBER 19, 2024

He has spent the past 20 years skillfully building and transforming numerous Go-To-Market (GTM) teams. ” -Scott Barker The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders – the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. .”

GTM 113

GTM Process Strategic planning Drivers/motivators 113

SaaStr

NOVEMBER 20, 2024

At this year’s SaaStr AI Summit, GitHub CRO Elizabeth Pemmerl shared how to bring AI products to market at scale successfully. With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale.

Product 104

Product GTM Legal Launch 104

Sales Hacker

NOVEMBER 26, 2024

Guest Speaker Links (Kim Peretti): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: www.linkedin.com/in/ssbarker/ Newsletter: www.gtmnow.com/tag/newsletter/ Product Recommendation: Apollo “ The revenue tech stack is messy right now. If you are one of those leaders, I would recommend that you take a look at Apollo.

GTM 105

GTM Customers Growth Technology 105

Martech

FEBRUARY 18, 2025

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. The combination of AI particularly causal AI key judicial rulings and more litigious shareholders is forcing GTM teams to elevate their decision-making. AI is making these practices impossible to hide.

GTM 108

GTM Contract Government Legal 108

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 26:54) The existential dread of being a startup founder. (37:56)

GTM 99

GTM Engineering Electricity X-functional 99

Martech

FEBRUARY 17, 2025

Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particularly in the B2B SaaS sector.

GTM 120

GTM Engineering Customer Relationship Management Lead generation 120

Martech

NOVEMBER 1, 2024

The 40/40/20 rule: How GTM efficiency shapes SaaS success Let’s take a closer look at efficiency. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Let’s revisit efficiency across these three stages.

Growth 138

Growth GTM B2B Strategize 138

Sales Hacker

OCTOBER 18, 2024

Hello and welcome to The GTM Newslettr by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : Vanta Your deal is almost closed, and all that’s left is the security review. GTM 117: From 0 to Acquisition in 3.5 Link to GPT. Link to slides.

GTM 102

GTM E-commerce Real Estate Networking 102

Sales Hacker

NOVEMBER 12, 2024

We worked with their team to create an interactive demo page – you can check it out at: [link] The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders – the experts who have ‘been there, done that’ to build some of the fastest-growing software companies.

GTM 109

GTM Customers Growth Go To Market 109

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 81

GTM Engineering Customers Cross-sell 81

Sales Hacker

OCTOBER 22, 2024

Kyle Poyar is the Co-Founder and Operating Partner at Tremont, with over 8 years of experience at OpenView where he became a leading voice in the product-led growth (PLG) movement. 18:56) Using product data for marketing purposes. (21:17) 9:10) Will the vast majority of software companies have a PLG motion in the future?

GTM 111

GTM Growth Pipeline Consult 111

Heinz Marketing

DECEMBER 20, 2024

Applying the concept of marketing orchestration to your go-to-market (GTM) strategy can unlock significant benefits, but it requires careful planning, awareness of potential gaps, and a thoughtful approach to execution. Solution: Focus on the “why” behind each tool and ensure it supports overarching GTM goals.

GTM 98

GTM Go To Market Objectives and Key Results Campaign 98

Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : HG Insights. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Martech

APRIL 9, 2025

However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. This allows GTM teams to move from insight to execution without manual handoffs, resulting in faster and more consistent outcomes. Companies like ZoomInfo are already making strides in this direction. Similarly, Monica.ai

GTM 130

GTM Strategic planning Strategize B2B 130

Martech

MAY 14, 2025

“GTM failure isn’t just missed revenue. One thing became exceptionally clear: go-to-market (GTM) programs are under intense scrutiny. They’re asking different questions and making some explosive comments at the same time: “How do you know your GTM program is managing risk, not manufacturing it?”

GTM 97

GTM Finance Gambling Government 97

Martech

JUNE 3, 2025

That’s precisely what AI did to Go-to-Market (GTM). By following GTM’s logic volume over value, correlation over causation AI made the system irrelevant without needing to attack it. GTM operated like a factory: The more content we pushed, the more MQLs we scored and the more credit we took. It let GTM overextend.

GTM 70

GTM Finance Strategize Trust 70

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : Vanta Your deal is almost closed, and all that’s left is the security review. Churn is influenced by metrics like product usage, QBR frequency, and expansion opportunities.

GTM 114

GTM X-functional Pipeline Construction 114

Sales Hacker

OCTOBER 15, 2024

Cliff Simon is the CRO of Carabiner Group, a part of SBI Growth, an advisor, and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps. He is an active leader in multiple GTM communities. The post GTM 117: From 0 to Acquisition in 3.5

GTM 111

GTM Growth E-commerce Pipeline 111

Sales Hacker

MAY 16, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Shipping product is easier than ever. The market also took notice.

GTM 70

GTM Represent Legal Go To Market 70

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA.

GTM 86

GTM Territory Gaming Sales 86

Martech

JUNE 6, 2025

Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Choosing how to act : As CMOs recalibrate their GTM strategy to compete in an AI-shaped market, the priority is understanding where AI delivers the most strategic lift. Email: See terms. Here’s what worked — and where there’s room to grow.

GTM 52

GTM Customers B2B Strategize 52

Search Engine Land

OCTOBER 8, 2024

You can easily review customers who added a product to their cart but didn’t complete the purchase by filtering for users who visited one page but didn’t reach the next. See the example below: Building custom events with GTM Prebuilt filters are great, but they are limited. Step 3: Create the GTM tag within your GTM account.

GTM 105

GTM UX Campaign Referrals 105

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 67

GTM Engineering Customers Cross-sell 67

Sales Hacker

MARCH 21, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Many make this shift reactively rather than strategically.

Growth 75

Growth GTM Product Government 75

Heinz Marketing

APRIL 3, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing Every company has a go-to-market (GTM) strategy. But not every company has a GTM engine that works. The Reality: Most GTM Motions Are Misaligned by Default Even the best strategies begin to break down once execution starts. GTM orchestration is the connective tissue.

GTM 82

GTM Go To Market Launch Pipeline 82

Force Management

MAY 22, 2025

Leaders of B2B software and tech organizations looking to ignite revenue with a consulting or training partner have no shortage of options. When evaluating potential partners, two must-haves for most companies are: 1. Not starting from scratch 2.

GTM 120

GTM Consult B2B Meeting 120

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

B2B 130

B2B Non-Profits CTR Click Through Rate 130

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. SEO is no longer just a marketing tactic – it’s a product strategy.

Product 65

Product GTM Niche Growth 65

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : HG Insights. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams.

GTM 111

GTM Real Estate Represent Territory 111

SaaStr

AUGUST 15, 2024

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. Unlike product-led or sales-led growth, Notion is focused on community-led growth. Notion has done a good job of this.

GTM 124

GTM Objectives and Key Results Strategic planning Growth 124

Partners in Excellence

JUNE 8, 2025

As a very simplistic example, we’ve seen many of our traditional GTM models fail miserably. The product focused, MQL to SQL to SDR/BDR to AE to Demo to AM to Close to Retain to Renew has been breaking down. And we see the same thing with every other GTM or revenue models. Our competitors don’t live in our GTM models.

GTM 84

GTM SQL Presentation Customers 84

Martech

NOVEMBER 27, 2024

Go-to-market (GTM) teams play a key role in delivering value to their organizations. However, this doesn’t mean organizations should focus only on GTM AI strategy. They need a broader, organization-wide strategy with a GTM application.

GTM 122

GTM Teamwork Technology Technology 122

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 72

GTM X-functional Start-ups Campaign 72

SaaStr

MARCH 23, 2025

What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. Their product is generating an impressive 45% of developers’ code on average. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1.

GTM 93

GTM Territory Pipeline Growth 93

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. What is Product Training?

Product 52

Product GTM Objectives and Key Results Cross-sell 52