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Helping Your Customer “Connect The Dots”

Partners in Excellence

As sales people, we know we have to engage our customers in disruptive thinking. As we look at our customers from the outside, what we see is a corporate level view. Too often, “our customers” the people we deal with every day are “distant” from understanding the corporate priorities and strategies.

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What Does Your Customer Care About?

Partners in Excellence

Pop Quiz time…… Put everything away, pull out a pen/sheet of paper, open a blank document on your computer, or open the notes app on your phone. Answer this question, you have 90 seconds: What does your customer care about? Humor me for a moment, let me add one more question to your quiz.

Customers 102
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Google rolls out AI Overviews in US with more countries coming soon

Search Engine Land

You won’t see AI Overviews for all your searches. ” Google may show AI Overviews for health, medical and financial queries – the YMYL (your money, your life) queries. .” ” Google may show AI Overviews for health, medical and financial queries – the YMYL (your money, your life) queries.

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How Much Time Are You Spending In The Field, With Your People?

Partners in Excellence

I’ve been asking, “How much time are you spending in the field working with your people?” I ask, “How are you spending your time? I ask, “How are you spending your time?” I ask, “Would you like to spend more time in the field, with your people?”

Meeting 116
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2024 Predictions: Ecommerce and retail

Martech

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Now, there’s no going back.

Retail 116
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Understanding Our Customers

Partners in Excellence

I had no prepared materials, it was a Q&A about how to connect with prospects more effectively. It was such a fun conversation, we focused on how we increase our effectiveness and impact through deeper understanding of our customers/prospects. We’ve developed a tool they are leveraging, The Brock Questionert.*

Customers 116
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Salesforce winter 2023 release: The business executive’s guide

Martech

More than 150,000 companies are Salesforce customers. Few customers take advantage of the thrice-yearly release updates rolled out to every Salesforce user. Your admins and marketing operations people may slog through the whole doc but may not connect the dots between business initiatives and platform functionality.