Search Engine Land

JULY 29, 2024

Learn how to: Streamline your workflow: Reduce manual tasks and focus on high-impact activities. Improve sales productivity: Align marketing and sales for maximum impact. This free guide from Act-On provides a step-by-step blueprint to transform your marketing efforts.

High impact 76

High impact Launch Prospecting Product 76

Partners in Excellence

DECEMBER 31, 2024

” It’s a very customer centric approach in launching new products. Within our own organization, while we have been able to leverage all sorts of data for many years, we’ve been able to leverage the Minimum Viable Metric approach with great impact. Each of us has a goal for these, reporting them each week.

Minimum Viable Product 127

Minimum Viable Product Pipeline GTM Drivers/motivators 127

Search Engine Land

SEPTEMBER 24, 2024

This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. This compatibility makes launching and testing on Reddit easier. It’s important to note that this takeover targets everyone who visits the front page, making it a high-impact unit.

X-functional 85

X-functional Niche Promote Represent 85

Highspot

APRIL 14, 2025

As your business grows, go-to-market initiatives change, and new solutions are launched, the material reps digest when they first join your company should evolve as well to reflect those changes. To learn how to use Highspot to deliver high-impact onboarding, download our E-book. Wed love to hear from you.

High impact 52

High impact Government Quota Strategize 52

Sales Hacker

NOVEMBER 15, 2024

PCF is about focusing on 1 or 2 high-impact channels. Pocus – launched their AI Strategy tool to the general public. Three frameworks to consider. Product-Channel Fit (PCF): Finding the right growth strategy for your product. Most teams try to run too many channels. Product-led SEO.

GTM 110

GTM Cold Call Strategic partnership Follow-up 110

Martech

JANUARY 15, 2025

As a result, more brands will launch full-funnel strategies through influencers in the coming year. In 2025, B2B marketing teams should be prioritizing short-form storytelling by crafting snackable, high-impact visuals that entice viewers to explore more long-form resources like webinars or whitepapers.

Niche 120

Niche B2B Service Retail 120

Martech

OCTOBER 29, 2024

Their innovative approach launched them into the next stage of the RFP, making a small organization look big. Start with low-risk, high-impact pilots to demonstrate AI’s value and build momentum. Focus on use cases that directly impact revenue, customer experience or efficiency.

Drivers/motivators 123

Drivers/motivators Strategize High impact Pitch 123

Martech

FEBRUARY 14, 2025

Start with one high-impact workflow like reducing churn in your most valuable segment. Dig deeper: The impact of martech on company value The people problem no one wants to talk about Your martech certification numbers look great on paper. But campaigns still take weeks to launch. Simplify the campaign launch checklist.

Finance 117

Finance SQL Campaign GTM 117

Hubspot

SEPTEMBER 11, 2013

For new product marketers out there looking to make a splash, I thought it might be worth examining the company that is arguably the best in the world when it comes to launching new products, to see how they do it. Keep it simple.

Launch 78

Launch Product Contract High impact 78

Martech

OCTOBER 19, 2023

FOOM Club Ranking launched an innovative aggregator designed for real-time tracking and measurement of Twitter/X’s bot influence. This solution provides high-impact metrics in a package, combining instant creative and media analytics in one place. Jivox announced enhancements to IQ Blaze Analytics, Powered by Snowflake.

B2C 127

B2C Launch High impact Market share 127

Martech

MAY 5, 2025

A brand might use macro-influencers to amplify key product launches while engaging micro-influencers to seed deeper brand stories through user-generated content. By applying portfolio thinking, brands spread investment across high-impact creators instead of concentrating spend in a single high-profile endorsement.

Campaign 109

Campaign Niche Strategize High impact 109

Search Engine Land

SEPTEMBER 26, 2023

Planned product launches or marketing campaigns. Gathering this information for your SEO roadmap is crucial because, initially, you’ll aim to tackle high-impact, low-effort tasks. This includes knowing when and how you can pitch for budget. Keep in mind that these tasks vary depending on your organization.

Launch 123

Launch High impact UX Manufacturing 123

Highspot

OCTOBER 7, 2020

SEATTLE, WA — October 7, 2020 — Highspot, the revenue enablement platform that makes every customer conversation count, today announced at Spark 2020, its inaugural global user conference, the launch of the industry’s only natively-built end-to-end revenue enablement platform.

Launch 52

Launch Go To Market High impact Pitch 52

Highspot

MAY 15, 2025

Check out The Ultimate Guide to Sales Training for a deeper dive into building a high-impact training program. Make it standard practice to upload campaign materials to the partner portal so they can launch joint marketing efforts. Whenever you train your internal sales team, loop in your partners, too.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Highspot

FEBRUARY 3, 2025

Driving successful go-to-market initiatives is no easy featand once launched, understanding how theyre performing can often feel like a guessing game. To eliminate silos and rally your teams behind the high-impact activities that drive business outcomes, you need shared visibility into what works and what doesnt.

Go To Market 52

Go To Market Cross-sell Launch Strategize 52

Martech

JANUARY 14, 2025

HubSpot launched 97 updates in December 2024. Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. The ability to generate data-driven, custom reports ensures your team stays focused on high-impact actions to improve campaign outcomes.

Objectives and Key Results 70

Objectives and Key Results CRM Campaign Pipeline 70

Search Engine Land

DECEMBER 12, 2023

Launched in 2019, VRCs enable advertisers to upload a range of ad types, including six-second bumper ads, skippable in-stream ads, and non-skippable in-stream ads, within a single campaign. .” Serving different ad formats in a single campaign broadens audience reach during prime conversion moments. What are video reach campaigns?

Campaign 112

Campaign High impact Strategize Launch 112

Search Engine Land

OCTOBER 2, 2024

Unfortunately, this wasn’t taken into full consideration before the pages were launched. Quick wins and tests Everyone seeks the ideal “low effort, high impact” solution. Rather than optimizing collection pages that speak to the intent, the client optimized the individual template pages.

Clients 91

Clients CTR Conversion Closing 91

SaaStr

OCTOBER 11, 2024

When Jasper launched in 2019, it started with one model. Customers want structured outputs, repeatability, trust, and high confidence, so for now it’s up to you to find the right model for your specific use case. ” Key Takeaways Focus on high-impact, high-ROI solutions where there is a clear “why now.”

Healthcare 69

Healthcare Manufacturing Legal Negotiate 69

Search Engine Land

DECEMBER 29, 2022

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. By Menachem Ani. Published July 22.). By Anthony Tedesco.

Engineering 113

Engineering High impact Launch Campaign 113

Martech

SEPTEMBER 29, 2023

Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.

Technology 131

Technology Technology Government Legal 131

ConversionXL

AUGUST 17, 2017

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). Running Pre-launch Experiments. Radical redesigns traditionally aren’t.

Process 103

Process A/B testing Objectives and Key Results UX 103

ConversionXL

OCTOBER 23, 2012

The very first A/B test we launched was to test it out against a much shorter version. In other words, if you’re looking to write high-impact copy for concert tickets, designer shoes, or mp3 players…keep it short. Case #1: Moto Message. Also, when the customer has an emotional, impulsive, and “want-oriented” motivation.

A/B testing 128

A/B testing Drivers/motivators Price High impact 128

Hubspot

NOVEMBER 6, 2018

But to truly impress her, communicate how your passion and skills align with the company’s interests and goals, like the example below: “That’s why I think I’d be a high-impact employee here -- you guys care a lot about doing two things right: making objective, data-driven decisions and telling great stories.

Intrinsic 101

Intrinsic Extrinsic Drivers/motivators Pitch 101

Hubspot

APRIL 21, 2021

That's why I was thrilled in 2019 when I had the opportunity to launch HubSpot's first-ever 'voice of the customer' team. When a company is getting off the ground, it will tend to focus on a small number of high-impact channels. Back in 2019, I had the opportunity to launch HubSpot's 'voice of the customer' team.

Customers 101

Customers Launch Start-ups Growth 101

Heinz Marketing

MAY 20, 2021

Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. Sales peak and deals are easy to make when new products launch or campaigns initiate growth, but eventually growth plateaus. What Does Sales Do For Marketing? Stagnant Growth.

Campaign 129

Campaign Cold Call Sales Education 129

Martech

MAY 21, 2024

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché.

Campaign 120

Campaign Niche Territory Construction 120

Search Engine Land

DECEMBER 28, 2023

The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft. Other Meta news Meta experienced a significant year with the introduction of Threads, launched in July, with 100 million people subscribing in the first 102 hours.

Retail 116

Retail X-functional Launch Non-Profits 116

Highspot

JULY 24, 2020

Consider how you launch new content — rather than simply uploading a new whitepaper or datasheet and hoping reps discover it, try packaging related assets together. Say you’ve recently launched a new product offering — including a kit of required reading within a sales play is an easy way to get eyes on essential training assets.

Cross-sell 80

Cross-sell Retail High impact Territory 80

Salesforce

MARCH 9, 2022

FedRAMP has evolved since its launch in 2011 to include standards for all levels of cybersecurity under the classified/national security level. The government defines data, at this level, as information that can potentially impact the life or limb of individuals, the entire degradation of an organization, or a financial catastrophe.

Government 96

Government Technology Technology Healthcare 96

Partners in Excellence

AUGUST 16, 2015

Maybe they’ve missed on new product releases or launches, maybe they aren’t launching new products. These are the elements of a high impact prospecting approach. Perhaps they’ve had shipping or quality problems. Maybe some customer sat problems. Maybe there’s been a lot of turnover in the company.

Prospecting 113

Prospecting Pitch Appointment Campaign 113

Hubspot

OCTOBER 20, 2016

Web design projects, in particular, seem to be a magnet for delays, unexpected hiccups, and ever-expanding launch dates, all of which make life more difficult for clients and agencies alike. Let Go of the Idea of "One Big Launch.". Understand that there is no longer one single, ceremonious launch for website projects.

Launch 78

Launch Clients Strategic planning Growth 78

Sales Hacker

APRIL 22, 2025

27:02 Harmonys lean, high-impact program playbook for early-stage teams. 31:06 Building a hype train: how to activate champions at launch. 27:02 Harmonys lean, high-impact program playbook for early-stage teams. 31:06 Building a hype train: how to activate champions at launch.

GTM 88

GTM Campaign Pipeline Launch 88

SBI

JANUARY 12, 2022

Second Nature Launches AI-Powered Interactive Sales Coaching Solution with $12.5M Zoom among the companies successfully using the immersive AI simulations to impact sales. Second Nature , the automated AI-powered sales coaching solution, today announced the company’s launch alongside a $12.5M Investment. via the Zoom Apps Fund.

Launch 37

Launch Pipeline Sales High impact 37

Partners in Excellence

DECEMBER 9, 2018

Planning and executing high impact calls is the way we maximize our impact in prospecting and helping buyers move deals through their buying process. Pipelines help us understand whether we are doing enough to achieve our goals. They help us understand how many deals, how much prospecting, and so forth.

Territory 102

Territory Pipeline Commission Sales 102

Hubspot

SEPTEMBER 17, 2020

Note: I’m borrowing this idea from Tim Ferriss when he talks about product launches : “Especially on the first few days of your launch, you want people to see your project everywhere – on blogs, Facebook, Twitter…everywhere.”. We map out this customer journey and find the most influential and high impact touchpoints.

Click Through Rate 101

Click Through Rate Real Estate Launch Follow-up 101

Hubspot

OCTOBER 1, 2014

But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started. So, what’s the recipe for high-impact success? million copies in the first two weeks of its launch last year. Electronic Arts.

A/B testing 78

A/B testing Minimum Viable Product High impact Promote 78