Highspot

JULY 15, 2025

Healthcare providers (HCPs), health system procurement leaders, and hospital decision-makers, who once relied almost entirely on in-person sales calls and paper materials, now expect the same ease of access and personalization they experience with everyday consumer tech across a mix of remote channels. The good news?

Healthcare 52

Healthcare Customers GTM Hospitality 52

Sales Pop!

DECEMBER 21, 2022

Accordingly, hospitals and care providers are businesses that will do their best to acknowledge. Helping another with a visit to a hospital entailed a grueling 3.5-hour They finally provided the service, and it was excellent. It’s safe to say that any operation that serves clientele and receives payments is a business.

Hospitality 246

Hospitality Clients Technique Meeting 246

Sales Pop!

SEPTEMBER 6, 2023

Insights from Marissa Freeman, CMO of Union Square Hospitality Group In the realm of business, the art of creating indelible impressions transcends transactions—it’s about shaping perceptions, fostering connections, and embodying values. Every facet of interaction, whether overt or subtle, contributes to the mosaic of a brand.

Hospitality 162

Hospitality Customers B2C Technology 162

The Sales Hunter

JUNE 4, 2015

It’s easy for people believe they offer customer service. Challenge is customer service is a moving target. The hospitality industry is built around customer service, and yet even within this industry, there are wide ranges […]. It’s another thing to do it.

Service 102

Service Hospitality Customers Product 102

Cerebral Selling

APRIL 6, 2021

365 days after the release of Sell The Way You Buy , here are some of my key sales lessons learned from a year of pandemic selling. Value is a subjective feeling that can vary wildly in different selling situations. In January of 2020, a hospital buying masks and other PPE may value price and quality.

Sell 142

Sell Objection handling Hospitality Pitch 142

Sales Pop!

JULY 13, 2021

Blue- Generally associated with tranquility and a sense of security, blue is often used in hospital, veterinary, and other care settings. The Psychology of Selling. Choosing which colors work best for your business, product or service to use in marketing materials can be a bit tricky. Best Shades for Your Business.

Hospitality 245

Hospitality Strategize Promote Campaign 245

Veloxy

SEPTEMBER 29, 2021

Salesforce Adoption Pain Point #1 : Sales representatives report spending 66% of their day performing tedious, non-selling activity in Salesforce. This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. Chatbots provide friendly customer service.

Territory 342

Territory Represent Sales Lead generation 342

Tibor Shanto

DECEMBER 6, 2021

Rick consults with executives, investors and boards of B2B technology, SaaS and technology enabled firms, as well as financial and professional services companies. VP Relationship Development, Refinitive/ThomsonReuters; grew sales from $80M to $125M selling to executives in $1B-$25B global banks and brokerage firms. .

Healthcare 144

Healthcare Hospitality Management Consulting Manufacturing 144

A Sales Guy

DECEMBER 21, 2019

I love the success stories I get from people who’ve read Gap Selling. I never expected the level of success Gap Selling would have or the impact it would have on readers sales careers, it’s been amazing to read about. Eric got an early copy of Gap Selling and has had just about a year to measure it’s effects.

Sell 88

Sell Cross-sell Hospitality Contract 88

Heinz Marketing

FEBRUARY 15, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing With extensive experience working in Healthcare, we comprehend marketers’ challenges, recognize advantageous opportunities, and understand the do’s and don’ts of marketing within a heavily regulated sector. Do it in a way that you stand out from the competition.

Healthcare 110

Healthcare Hospitality Appointment B2B 110

Sales Pop!

JANUARY 5, 2023

That mutual benefit came from perceived equality in the value of various goods or services to be exchanged. In our present world, we hear constant complaints, all across the globe, about being charged inflated prices for goods and services. Trade began with the decision to exchange something with someone else for mutual benefit.

Pipeline 231

Pipeline Intrinsic CRM Networking 231

Partners in Excellence

MARCH 6, 2024

I had my first sales role selling shoes when I was in University. My interest in selling today has evolved based on what we sell and why we do so. Whether its Universities, Public Services, Hospitals, or Retail. These formed a foundation for me. Thanks for encouraging this conversation!!

Sell 77

Sell Hospitality Retail Drivers/motivators 77

Martech

MARCH 7, 2023

While there’s little difference in managing an email nurture campaign, for example, to sell blenders or airplanes, that doesn’t mean understanding the specific product is not essential for the folks administering the marketing automation platform. We work on delivering the message — not the messaging itself.

Product 102

Product Hospitality A/B testing UX 102

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? The book was left on the ledge of the bathtub and the person who provided the cleaning service to our room noticed that she didn’t have a bookmark. We felt the service and experience that earned them their well-deserved high rating.

Customers 133

Customers Hospitality Technology Technology 133

Salesforce

JULY 19, 2022

We expect millions more to join online , including on Salesforce+, the first video streaming service for business. Will it sell out? Dreamforce is the world’s biggest enterprise software conference, and always sells out. Dreamforce is the world’s biggest enterprise software conference, and always sells out.

Hospitality 98

Hospitality Manufacturing Retail Service 98

ClickFunnels

AUGUST 31, 2022

We believe that the most effective way to sell anything online is the Value Ladder sales funnel. You offer the potential customer your least expensive and least valuable product or service. You offer the customer a more expensive and valuable product or service. What Is the Value Ladder Sales Funnel?

Promote 162

Promote Follow-up A/B testing Hospitality 162

ConversionXL

NOVEMBER 27, 2018

Our psychological default is for “ post-purchase rationalization ,” a cognitive bias whereby someone who has purchased a product or service overlooks any faults or defects to justify their purchase. For industries like hospitality, the perception of thoughtful and attentive guest service (i.e. Pitch an upsell or cross-sell.

Cross-sell 133

Cross-sell Hospitality Referrals Real Estate 133

A Sales Guy

JULY 26, 2013

Hospitals could barely keep up with the so-called “baby boom,” so they instituted practices more commonly found in the warehouses of big industry – palletizing organizing baby cribs in rows, scheduled maintenance care and feeding routines, and so on. Imagine 1946. Then whine later when other people are getting in your way.

Hospitality 118

Hospitality Consult Up-sell Sell 118

Partners in Excellence

JANUARY 23, 2012

While I agree with many of the principles outlined in Challenger Selling and Provocative Selling, I take a little different view on things. If we truly knew better than they, then we should be looking to run the company, not sell to it. I’m working with a small company in the health services sector.

Conversion 108

Conversion Manufacturing Hospitality Clients 108

Veloxy

OCTOBER 26, 2023

The Role of a Medical Device Sales Rep Medical device sales representatives play a critical role in the healthcare industry, selling and promoting medical devices to healthcare professionals. Aligning your personal and professional interests with the medical devices you sell can help you excel in your role.

Healthcare 130

Healthcare Hospitality Networking Negotiate 130

Martech

OCTOBER 20, 2022

If you’re looking for a marketing technology person, you need to sell to them. The winning candidate, Correy Honza, earned the position of director of marketing technology at Healthgrades, an online resource for information about physicians and hospitals. You’re marketing to marketers. Think of yourself more as a talent scout.”

Hospitality 108

Hospitality Cross-sell Represent Technology 108

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Product overview. Target customers.

E-commerce 120

E-commerce B2C Manufacturing Hospitality 120

The Sales Hunter

APRIL 10, 2012

He is in the hospital.” The receptionist said the doctor was in the hospital, not at the hospital. A doctor who is simply making rounds is “at” the hospital, which is what the sales representative assumed, even though the receptionist clearly said “in.” The receptionist’s answer?

Hospitality 84

Hospitality Pharmaceutical Represent Sales 84

Hubspot

JUNE 16, 2021

Businesses, and even employees, are expected to be a brand in and of themselves that has value and positively impacts society (instead of just selling products). These pillars should be decided on strategically to provide better products or services to your customers. This could be something like hospitality or leadership.

Hospitality 101

Hospitality Teamwork Strategize User Experience 101

Score More Sales

SEPTEMBER 27, 2013

I’ve been keeping track of my own personal experiences as a consumer, and in the last 10 retail, restaurant, and hospitality interactions, only 2 of them were stellar. Do customer-facing reps take actions that help ease a sales or up-sell opportunity? Do they go beyond the basics to make things easier for prospects and customers?

Customers 101

Customers Hospitality Retail Account management 101

SaaStr

JULY 15, 2024

Now that you’ve spent two years hanging out in hospital systems, you can figure out what else you can build. PayPal: Their Market Stayed the Same PayPal started as a payment encryption service, and now they’re a web-based payment processor. An Actual Pivot: Yelp Yelp started as a service where they solicited reviews by email.

GTM 104

GTM SQL Hospitality Healthcare 104

Partners in Excellence

JULY 13, 2024

For example, while I talk a lot about “relationship selling,” and the importance of human to human connection in selling and business, I’m also making a commentary on society, in general. Over the years, and three generations of cats, we have noticed the service level and caring has plummeted. And no caring.

Hospitality 77

Hospitality Niche Follow-up Up-sell 77

Hubspot

JANUARY 15, 2020

This summary style works best for fairly creative or informal industries, like tech, design, fashion, hospitality, and so on. Over the past 20 years, I’ve had the opportunity to work with many of the best hospitals in the country, including Massachusetts General Hospital, Cleveland Clinic, and Mayo Clinic. Customer service.

Hospitality 88

Hospitality Pharmaceutical Clients Sales 88

Martech

DECEMBER 26, 2023

Vendors may be dealing with as many as ten different partner types, from alliance partners, to managed services providers, systems integrators, resellers and more. Amazon Web Services has done just that, under the management of John-Marc Clark, global distribution leader. No surprise, complexity and duplication began to creep in.

B2B 112

B2B Cross-sell Hospitality Healthcare 112

Hubspot

APRIL 3, 2015

You want to limit self-promotional posts and instead focus on ways that you can help your audience, since this is not about selling a produc or a service. Think about unique campaigns that you can run to raise awareness of an issue, such as last year''s ALS Ice Bucket Challenge. 3) Advertise.

Healthcare 78

Healthcare Hospitality Campaign B2B 78

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. This could be shipment details/status, upsells, customer service information or content on the brand and community the customer just joined. They are not collecting the right data at al.

Hospitality 117

Hospitality Drivers/motivators Clients Start-ups 117

Salesforce

DECEMBER 1, 2021

Regulations and technology have ensured remote contact is here to stay, and it is ramping up the pressure on salespeople, forcing them to develop a new approach for personalized prospecting and selling – and fast. Success rates for cold calling, even for skilled professionals, hover around 2%.

Healthcare 97

Healthcare Pharmaceutical Cold Call Hospitality 97

Martech

JUNE 23, 2022

Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share a common mission — to provide travelers with unforgettable experiences. This forced Xanterra to pivot from dining table service to grab-and-go food and beverage options. Image provided by Xanterra.

Territory 105

Territory Customers Hospitality Cross-sell 105

Understanding the Sales Force

SEPTEMBER 10, 2012

Those aren't the only topics which separate good selling from bad. Take the case of the salesperson who targets hospitals, oil companies, banks and insurance agencies. It's responsible for the skills, strategies, tactics and practices which are applied in selling. You might say, "Good for her."; It's responsible for choices.

Hospitality 78

Hospitality Commission Manufacturing Sales 78

Hubspot

APRIL 22, 2018

After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. The answer to this question isn't the department in which your buyer persona works, or the service he or she personally provides to his/her company. In which industry or industries does your company work?

Education 101

Education Hospitality Networking B2C 101

Engage Selling

APRIL 3, 2017

Chris and I are working on an interesting project helping a client provide transformation technology to the hospitality industry. We recently spent a week in Japan, a country known for their hospitality. Our week abroad has provided us insights about where … Read More »

Hospitality 69

Hospitality Customers Clients Technology 69

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Key customers include Champion Services, Dealer.com, Sonic Automotive Group and Trane. Product overview. Get the daily newsletter digital marketers rely on.

E-commerce 98

E-commerce Healthcare Real Estate Appointment 98